1, direct and clear: write column topics directly, such as mental health guidance, oral English improvement, etc.

2, innovative: the use of creative words or phrases can arouse the reader's interest, such as fireworks, workplace strategy talk about capital, college life is a bit sweet.

3. Easy-to-understand: Use easy-to-understand words to make readers understand the theme and content of the column at a glance, such as study notes and new life on campus.