Tencent official news confirmed that some users have been tested. WeChat sub-payment will form a "borrowing combination" of WeChat payment together with micro-loan.

In view of its advantages such as offline payment scenes and social scenes, WeChat chose a completely different way to get customers from Huayuan.

Some users found that on the WeChat wallet page, there was an additional function of "separate payment", and the long-rumored so-called WeChat version of "Flower Garden" revealed its true colors.

According to relevant sources of Tencent, on March 25th, the "installment payment" function on WeChat began to be tested. Sub-payment is a personal consumption loan product, which can meet the needs of consumers to spend first and then pay.

In the process of using WeChat installment payment, users do not need to apply for installment or cash withdrawal in advance, just choose "installment payment" when making payment.

Although some people compare WeChat payment to Alipay flower buds, the positioning of WeChat payment for "payment" is to mark the flower buds in stages. Simply put, the flower garden is equivalent to a credit card; Wechat payment and flower staging are similar to credit card staging.

Only in terms of repayment, installment is more flexible: installment is not monthly settlement, but daily interest. That is, there is no hard repayment date, interest can be repaid at any time, and the minimum repayment of each installment 10% can be used normally.

It is not too early for Tencent to enter the consumption stage.

In recent years, all kinds of consumer installment products have entered the online and offline payment entrance. Whether it's a single mobile phone online or offline, or buying an electric car offline, or even buying services such as training, education and tourism, various staging agencies can provide the option of "credit".

Although it is not too early to enter, WeChat has tried to cooperate with financial institutions before paying.

Previously, installment music mall supported the use of WeChat payment with the help of Class II household "Lehua Card" launched by Nanjing Bank. When the staging function is selected, Lehua Card completes the staging operation. Like the current installment payment, this card has no interest-free period.

Online WeChat payment now covers more consumption scenarios and can support almost all scenarios of online and offline commercial payment. However, compared with other consumer loan products, Tencent people said that WeChat payment is more focused on offline consumption scenarios.

After the "sub-payment" is launched, it is combined with "micro-loan" to give WeChat payment a complete "borrowing combination".

The "flower loan portfolio" has almost become the standard for large Internet companies: Ant Financial has flowers and loans; JD.COM has white bars and gold bars; Meituan pays living expenses and loans living expenses; Where to provide flowers, lend them; Suning's is willful payment and willful loan; Vipshop will only prepare flowers, and cash withdrawal will only prepare flowers. ...

From the merchant's point of view, "borrowing flower combination" has become a sharp weapon for merchants to pull transactions.

Before 20 19 pairs 1 1, Alipay released a set of data: after the opening of Huabai, the average transaction volume of merchants increased by 38%, and the number of trading users increased by 32%.

In order to better meet the needs of consumers and promote transactions, the number of merchants who requested to open the flower collection function before Shuang 1 1 increased by 80% compared with daily ones. In Tmall's brand flagship store, almost all businesses support flower buds as their selling point.

Especially in education and training, in Tmall Double 1 1, the registration threshold is lowered and the sales volume is increased by opening flower beds in stages and interest-free. Bao Zheng Distance Education Intermediate Accounting Training Course only costs about 1 yuan per day, which doubles the sales of the course 1 1 more than 8 times of the daily sales.

Tencent related people also mentioned that the launch of "separate payment" must be of great benefit to businesses. Dividend payment can effectively solve the problem of insufficient cash and poor turnover of users, improve the success rate of payment and increase the transaction volume to a certain extent.

The flower garden was staged a few years late, and how WeChat competes with the flower garden is particularly interesting.

Although they are the two giants of mobile payment, there are still differences between WeChat payment and Alipay in usage scenarios and transaction amount. At present, the data disclosed by many third-party organizations show that the advantages of WeChat are more obvious in terms of offline payment; However, judging from the average transaction amount, Alipay's amount is higher.

This also explains why the flower buds were launched in stages earlier: the transaction volume directly determines the staging rate, and the demand and desire for staging are stronger only when buying large items. However, this time, WeChat Sub-payment also set up its own installment products for its offline and high-frequency trading mode.

"WeChat sub-payment has no interest-free period, which can avoid huge advances during the interest-free period." Che Ning, director of the Risk Management Laboratory of Beijing Institute of Financial Technology, said that from this perspective, WeChat chose an entry strategy with controllable cost and faster profit cycle.

Qian Hao, an Internet analyst, also mentioned that paying interest directly on a daily basis will have a stronger profit performance. Relying on the powerful social attributes of WeChat, sub-payment also has some capital to skip the interest-free period and get customers.

However, it will take time to observe the future performance of WeChat sub-payment, which is still in the testing period.

Internet giants and businesses are in full swing in the consumption stage, and they are also catering to the change of young consumers' concepts.

Nielsen's 20 19 report "The Present Situation of Young People's Consumer Credit in China after 1990s" shows that over 80% of young people use financial products, including credit cards, bank loans, flower shops, white bars in JD.COM, etc., in order to relieve pressure and improve their lives in various aspects such as buying houses, cars and basic life.

But many people ignore the cost of installment payment.

Take the staging of a platform of 5736. 1 yuan as an example. If the repayment in 12 is 520. 1 yuan, the total repayment amount is 624 1.2 yuan, and the overpayment is 505.438+0 yuan, which is equivalent to the annualized interest rate of 8.8%. The installment interest rate of many platforms is above 10%, and it will exceed 20% in extreme cases. At present, the bank's consumer loan interest rate is less than 6%.

"At present, there is still a lack of uniform standards for the handling fees for installment consumption, and the actual interest rates set by merchants are different." Wu Yiping, a professor at Shanghai University of Finance and Economics, said that he suggested that the regulatory authorities could introduce the guiding interest rate or handling fee rate for installment consumption according to the supply and demand of installment consumption products and referring to the bank interest rate.

At present, installment consumption is very attractive to some people with limited income and insufficient self-control. Wu Yiping said that it is easy to produce irrational consumption by stages everywhere. If there is a breach of contract due to repayment difficulties, consumers' credit records will be affected, and they may be blacklisted for dishonesty, which will affect transportation and housing loans. Therefore, he suggested that consumers should seriously consider the consumption demand and capital situation when choosing stages, and spend rationally.