With the development of mobile Internet technology and the popularity of smart phones, the mode of "Internet plus campus" has become the new normal of campus life in colleges and universities. The university APP under the "internet plus" mode gives full play to the mobile advantages of digital campus and provides a convenient interactive platform for college students to enjoy life services and news. It provides many services, such as campus dynamics (student union information management, lost and found, etc. ), internship part-time, card service, truly serving college students. The demand of university teachers and students for mobile Internet determines the inevitability of the development of campus APP, and the marketing and promotion of campus APP is very important.

Second, the market analysis

To promote an APP to the greatest extent, it is necessary to identify the greatest needs of the target group, find the potential mobile Internet needs of college students, tap the greatest value of the APP in the campus market, develop the relevant content of the campus APP, and form a certain user viscosity. An excellent APP must be based on the actual needs of users, and college apps should also be designed according to the actual needs of teachers and students, which is very important for the subsequent development and promotion of apps.

1. User demand analysis

Official: It is helpful to publish a series of important notices and news inside and outside the school efficiently and concisely, even if it is the transmission of school information.

Faculty: The use of campus APP reduces the workload of teachers, helps teachers solve problems including classroom attendance, teacher's schedule, homework arrangement, exams, etc., greatly improves work efficiency and reduces mechanical work.

Students: It is helpful for students to know the school information immediately and quickly, and it is convenient to inquire about the class schedule and grades. The social environment formed by campus APP can promote communication between students and meet their needs for second-hand transactions, lost and found, etc.

2. Campus environment survey

There are about 30,000 teachers and students in Ningbo University. Students have a great demand for the use of mobile Internet. Online course inquiry, school information concern and online management of associations have formed a certain atmosphere and have good development potential, especially for the inquiry of empty classrooms, library books and reading rooms. However, the school website can't meet this demand well.

3.APP research and development

After determining the actual needs of college students through investigation, this college APP has accurate positioning, covering the following aspects: it can meet the requirements of the campus official to release campus news, lectures, employment and other information, meet the requirements of student associations to introduce and release members' empty classes, meet the requirements of faculty and staff to inquire about assignments, exams and school notices, meet the requirements of students to inquire about schedules, homework, grades, library seats and empty classrooms, and meet the online access of teachers and students. The resulting lost and found services, second-hand market trading services, advertising walls, whispers and so on. Meet the different needs of users, which is beneficial to the formation of user viscosity.

Third, the commercial promotion and operation of APP.

Initial popularization 1. app; application

After the APP is officially launched, it is necessary to increase the publicity and promotion of the APP in the initial stage, and form the first batch of stable basic users, so that all teachers and students in the school know that there is such a convenient APP. According to the promotion experience, it will be promoted in several ways in the early stage to expand its popularity.

(1) Offline publicity: Post posters, distribute leaflets, set up small booths in crowded places on campus, get the first batch of users by downloading and giving small gifts, and continue to expand its influence among students through the school news department and the school broadcasting room.

(2) Online promotion: release product information through Internet platforms such as Weibo, WeChat and QQ, so as to attract all teachers and students to experience the convenient functions of the APP.

(3) Take root in the campus, set up a huge APP promotion team, invite the backbone personnel in the student union of each college to join the promotion team, covering all colleges, and then invite the branch secretaries of each class to join the promotion team, covering all classes. The preferential conditions for the league branch secretary who joins the team and class are: the activities of the college student union can be posted on the APP for free, and the league branch secretary who joins the team can post the league day activities on the APP platform for publicity for free. Student organizations such as the United Societies will use APP as an event sponsor and enjoy media support during the event. (mainly for small student organizations).

Post-operation of 2.2. app; application

After getting a certain number of users in the initial stage, we will continue to promote and maintain product research and development. The needs of users are constantly changing, so we should keep a keen eye on them. To maintain the stability and fluency of use, it is necessary to update campus consultation in time, ensure the accuracy of curriculum setting, maintain the health of communication platform, provide all-weather and all-field services, meet the differentiated needs of users, shoulder the task of perfecting digital campus system, create digital campus culture and form user viscosity.

After completing the brand recognition of APP and the accumulation of seed users on campus, and forming a certain user viscosity, we can also use some resources of the school to realize the star-shaped distribution of users on campus, such as voting activities for school celebrations and campus singing competitions. You can also try experiential downloading in some large societies or student unions with the help of personal resources. In order to form a phenomenon of word of mouth and mutual recommendation.

Fourth, the commercial operation of APP.

After obtaining a certain number of regular users and forming a certain influence on campus, the final commercial operation will be carried out to form a stable business model and achieve the purpose of profit.

1. Promote businesses around campus from four aspects: food, clothing, housing and transportation, charge certain advertising fees, support online payment, and form a 020 e-commerce platform.

2. Push activities organized by various student organizations and societies on campus, provide links to introduce sponsors, and charge a certain fee.

Verb (abbreviation of verb) conclusion

At present, with the rapid development of mobile Internet and the popularity of smart phones, all fields of university campus are affected by mobile Internet.

Campus APP solves the problem of unsmooth campus information, integrates campus resources and builds an information sharing platform. Its development and use greatly facilitate the campus life of teachers and students, greatly improve the efficiency of teachers and students in using digital campus resources, greatly improve the campus life efficiency of teachers and students, and have far-reaching significance for the efficient development of teachers and students and the development of modern campus. Exploring an efficient campus APP marketing model is conducive to the rapid development of the team.