A successful case of college students' entrepreneurship Part I: Female college students also get a good "salary" for making used books. A survey on women's entrepreneurship shows that as many as 86% of the respondents have the idea of starting a business. Further analysis shows that 88% of office workers want to start a business, and 68% of female students want to start a business. Among the newly established small and medium-sized enterprises, the success rate of female entrepreneurship is relatively high, accounting for more than 80% of newly established entrepreneurs. And how do these young female college students successfully start their own businesses?
Li Daxue worked in a factory after graduation, and was fired after working for less than one year. In a fit of pique, she simply started a second-hand book business.
When he was in college, Li found that many second-hand bookstores usually took books that others couldn't sell to the store, but ignored what customers really wanted.
With the change of the book market structure, there are only a handful of regular used bookstores, which invisibly leads to the fact that the current situation of the used book industry can no longer meet the actual needs of the market and readers. Coupled with the skyrocketing paper in recent years, beautifully packaged new books are even more expensive, which undoubtedly leaves a huge trading space for the second-hand book market.
Li believes that we should pay attention to positioning in doing any business now, and the positioning of doing second-hand book business lies in the fact that there is specialization in the art industry. According to the actual situation, she intends to specialize in social, scientific and ""books and form her own characteristics. In other words, in the face of a variety of book markets, operators must not be "greedy", and covering all aspects is the fatal weakness of managing used books. With positioning, Li knows well when buying second-hand books. She read the contents of the book first, and then the publishing house.
At the same time, "specialization" shows another advantage. As a cultural consumption mode, the second-hand book industry has its particularity, with high quality buyers and high transaction rate. The second-hand bookstore, which mainly deals in wealth and finance books, can imagine the cultural literacy of its customers who come to join. It is also a challenge for bookstore owners to master their major.
Operators should have cultural literacy and taste, so as to acquire high-quality, easy-to-sell second-hand books, so as not to let an out-of-print good book be kept at the bottom of the box forever. After the Spring Festival this year, Li bought more than 100 financial books. Unexpectedly, the new semester was snapped up by college students in a few days.
Shortly after the bookstore opened, in order to increase effective trading channels, Li also set up online trading (mainly academic works) to facilitate exchanges with peers. Now, online transactions have accounted for 15% of the whole bookstore business.
In addition, Li also sells some books that are basically unprofitable, which can stabilize old customers and win new customers, thus driving other businesses.
This is Li's new move to increase the consignment business. This move fully stands in the position of customers and also promotes the integrity of bookstores. This business is mainly for customers who have books but don't want to sell them cheaply. They hope that valuable old books can be sent to the store like calligraphy and painting, and the boss will "sell them on commission". After the "consignment" was successful, the boss charged some "agency fees".
The small second-hand bookstore has been in business for a year, and now Li's bookstore has a net profit of 3,000 yuan per month.
The second part of the successful case of college students' entrepreneurship: the story of college students selling fried barbecue by their own efforts. Nowadays, many college students will choose to work part-time or start a business in winter and summer vacations, and Zhu Shuping of Sanxin Village, Bashan Town, Zhongxian County is one of them. Zhu Shuping is a freshman majoring in musicology in Yunnan Normal University. Her business choice is to sell fried roast in winter vacation.
Yesterday, she calculated an account for the reporter. Excluding the cost, she made a net profit of 10000 yuan in these 2 1 day.
Entrepreneurial college students make a living by selling fried and baked food.
Zhu Shuping will be 20 years old next month. Her hometown is Sanxin Village, Bashan Town, Zhongxian County. Last year, she passed the musicology major of Yunnan Normal University School of Education and Art with excellent results.
? Compared with other majors, the cost of art majors is much higher. ? Zhu Shuping said that her annual tuition is close to 20,000 yuan. She also has a younger sister in grade three and a younger brother in grade five.
In order to reduce the burden on her family, Zhu Shuping has undertaken some commercial performances with other students since she entered the university.
On June 65438+1October 10 this year, Zhu Shuping returned to Chongqing from Yunnan and started to work in winter vacation life. Because her parents are not at home, she and her younger brother and sister live with Zhu Yunying, the aunt of Dongjiachang in Fengdu County.
At the end of the year, my aunt who is busy with business has no time to take care of them. In the first few days, they helped her aunt do odd jobs, but after a long time, Zhu Shuping felt a little bored and wondered if she could do some small business.
Finally, at the suggestion of her aunt, Zhu Shuping decided to sell the fried roast herself. My aunt sold fried roast a few years ago. She helped learn a lot of skills in selling fried roast.
Happy sold for more than one day 1800.
Have an idea and put it into action. The frying and baking equipment is owned by my aunt. On October 25th, 65438/KLOC-0, Zhu Shuping came to Dianjiang County, 70 kilometers away, and began to purchase goods for the first time. The next day, her barbecue was spread out, and her sister James Zhu was her helper.
Zhu Shuping told reporters that vegetarian dishes sell 1.5 yuan ~2 yuan; Meat dishes are between 2 yuan and 5 yuan. The best sellers are dried bean curd, ham sausage and chicken wings. On average, everyone eats about 30 yuan money every time, and the daily turnover is about 1000 yuan. The best day for business is February 12 (the third day of the first lunar month). ? It was the market time of Dongjiachang that day, and there were many people who ate and roasted. ? Zhu Shuping said that she and her sister were busy from 6 am to afternoon 12. In the early morning, Zhu Shuping counted the turnover of the day, which was 1800 yuan.
Knowing that Zhu Shuping is a college student, some people call her a barbecue stall? The most beautiful barbecue stall? .
Earned more than 10 thousand, tired and happy
Yesterday, Zhu Shuping calculated an account for the reporter. From 65438+1October 26th to February15th * * 2 1 day, the transaction amount of a certain * * * exceeded 17000 yuan. Excluding the cost, her net profit exceeds 10000 yuan.
Since business is so good, why not persuade parents to come to town to open a barbecue shop? In this regard, Zhu Shuping explained that in fact, business is better this month before and after the Spring Festival, and I am so tired that my back aches every day.
Yesterday, Aunt Zhu Shuping confirmed to reporters on the phone that the niece's business is indeed better than the other two fried and roasted shops on the market.
Zhu Shuping's mother Du told reporters on the phone that her daughter really earned 1 10,000 yuan by selling fried scones. Du said that after her daughter returned to Chongqing during the winter vacation, she first wanted to find something to do in the main city, but they were not at ease. ? Later, we agreed that she would sell fried roast in Dongjiachang Town. ? Du said that at first, she didn't think about how much money she wanted her daughter to earn. She just hopes that through practice, she can realize that it is not easy for her parents to make money.
Counselor: Put down your attitude and be sure.
Yesterday, Zhou Lei, Zhu Shuping's college counselor, thought that Zhu Shuping's selling fried roast could not only reduce the burden on his family, but also increase his social experience. Zhou Lei said that although roasting and musicology are two different things, it is worthy of recognition that Zhu Shuping can put down her price and set up a stall.
Successful cases of college students' entrepreneurship Part III: Female college students' entrepreneurship story. Cai, a 25-year-old unmarried girl, has been the assistant in charge of the maternal and child care department of a professional month club in Jiaojiang, Taizhou, Zhejiang Province, helping to manage more than 30 months. In the lunar new year industry, Cai, who graduated from college, is particularly eye-catching.
Three years ago, Cai and his mother, together, saw the prospect of the industry and started their own entrepreneurial road for college students.
Laid-off mothers have a good look at the lunar new year industry.
Cai has short hair and looks quiet at first glance, and immediately talked about his major.
? I have two machines brought back from North Korea, which are used for the postpartum repair of women in Ziyue Club. ? Cai said that these two machines were brought back to China on 20 13. At that time, there were only four machines in China, one in Taizhou.
In this high-end club in Jiaojiang District, Cai is responsible for theoretical training, postpartum health care, postpartum repair and customer reception. Many operations of postpartum health care and postpartum repair were done by herself.
Cai's mother, Tong Meiqin, is the head of Yuezi Club. 20 12 Tong Meiqin, who was laid off at home, was attracted by Yue Yue's high salary. After in-depth understanding, he found that the industry market is huge, but it is quite irregular. ? Can we establish a standardized and scientific month-end center so that pregnant women can enjoy professional and standardized services? Tong Meiqin is determined to do something.
From the second half of 20 12, Tong Meiqin left her hometown of Wenling and began various professional studies as a baby nurse and a mother-infant care practitioner in Shanghai. After spending half a year and obtaining relevant professional qualification certificates, Tong Meiqin returned to Wenling.
Tong Meiqin stood out from many untrained Yueyue, became a well-known professional in the maternal and child care industry in Wenling, and was hired as a teacher in Wenling Community College to do professional knowledge training for Yueyue.
After graduating from college, my daughter gave up her original major and studied maternal and child care.
Cai, who graduated from 20 13 University majoring in fashion design, resigned from her original job in fabric management and went to South Korea to study medical beauty. In the process of learning medical beauty, Cai inadvertently came into contact with the content of postpartum repair.
? The instructor mentioned that there are two machines, which can not only do routine beauty, but also do maternal skin repair and body repair. ? Teacher Han told Cai that in South Korea and Japan, the concept of confinement is very different. While paying attention to maternal and child health, it is also very popular to help mothers regain beautiful postpartum repair.
? It turns out that confinement can also sit so beautifully. ? Cai was right the first time? Lunar New Year? Have a different understanding of work? The understanding of lunar new year work in China is still very narrow. Lunar New Year is not just about holding a child and waiting for a mother. The physical and mental health of children and mothers is the concern of the Lunar New Year. Lunar New Year is a job that can really bring happiness to women. ?
After returning from South Korea, Cai did not develop the medical and beauty industry as originally planned, but went to Hangzhou, obtained the four-level qualification certificate of nursery teacher, and registered the company with her mother, determined to engage in the maternal and child care industry.
On August 20 14, Cai came to work in a baby bath club in Wenling. The theoretical knowledge of infant nursing started to be combined with practice.
On 20 14 1 1, the general manager of a chain month club found Cai's mother and daughter and invited them out to build a professional and standardized month club. The two sides hit it off.
? I want to popularize the new concept of confinement and benefit more women?
On 20 15, Cai and his mother came to Jiaojiang to make efforts to build the Yuezi Club.
? If the service is the same as sporadic moonshine in the market, we don't need to open this club. ? Cai gave systematic theoretical and practical training to all the recruits, and made a quantitative evaluation of the most difficult service quality, and made a monthly service manual. Infant jaundice examination, umbilical cord care, temperature measurement, eating records, etc. Dozens of services, such as maternal milk opening, diet, emotional and psychological state, and postpartum abdominal belt binding, are presented in the form of tables, and employers can see all the services in the manual. Every month, they should record the daily service and check each item.
Therefore, the standardized management and professional service of Cai Yuezi Society have developed steadily. Last year, * * * received more than 70 customers and won an excellent reputation. More and more parturients go from curiosity to admiration.
Cai, who is busy every day, is happy in front of the big moon. I want to popularize the new concept of confinement and benefit more women. ?
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