This article is the report of Zhengzhou Economic Crisis Investigation Team after investigation. Don't copy them all. The data in it will definitely be useful to me. According to the team's seven-day investigation visit, the results will be shown in the following four aspects: 1. The investigation of the automobile industry on the automobile market was mentioned in detail in the last article. We interviewed five automobile sales companies in Zhengzhou through interviews and questionnaires. Through conversations and questionnaires, we got valuable and unexpected results. According to our survey results, some basic information about the automobile industry in Zhengzhou is as follows: 1. Sales have steadily increased. The five sales companies interviewed told us that the first half of 2009 was a warm season for automobile sales, and the insiders were optimistic about the overall trend of the automobile market. After experiencing the severe economic cold in 2008, the "warm spring" appeared in Zhengzhou automobile market in the first half of 2009. Except for a few models (such as some imported high-end cars), the sales of most cars have increased, especially the domestic low-end models. Zhengzhou Nissan and Chery have a positive attitude towards this. The information disclosed by five sales companies made us feel their confidence in the market. 2. The unit price has been reduced. Since the first half of 2009, with the recovery of consumer demand, automobile prices have decreased accordingly, which is not unrelated to the government's macro-control policies. Due to the adjustment of purchase tax, the production cost has been reduced accordingly, and the price of cars with displacement below 1.6L has dropped significantly. At the same time, due to the government subsidies for cars going to the countryside, such models have benefited a lot. However, the high-end car market has remained basically stable, and the prices of some large-displacement cars have risen instead of falling due to the increase in tax rates, but the overall price situation of the auto market has declined. 3. Stable Profits The five car sales companies reported that their profits in the past six months were stable if inflation and tax rate factors after the economic crisis were taken into account. Although the overall unit price decreased, the corresponding sales volume increased significantly. Coupled with the subsidies from relevant government departments, the situation in the first half of 2009 is not bad, and they are full of confidence in the automobile market in the next six months. The above three points are a summary of the reactions of the five companies. Because it is an insider's comment, the credibility should not be very low. For the sake of prudence, we invited several insiders who received us to fill in the questionnaire, hoping to get some information from the results of the questionnaire survey. The following is a description of the survey results. The first question is about the impact of the financial crisis on the automobile market. Among the five companies, three companies think the impact is average, and two companies think it is unusual, which is basically consistent with the information in the previous conversation. The second question is about the impact of the financial crisis on the sales revenue of enterprises. The situation is similar to the first question, and the result is similar. Four companies think that it is generally or basically not. The third question is the outlook, that is, the view on the market. Four companies believe that the auto market will continue to improve, and 1 company chooses to remain basically stable. The fourth question is about the impact of the financial crisis on consumption tendency. Fuel economy and car use value are regarded as key factors by sales staff. The fifth question is about your opinion on advertising. Except that one company chose neutrality and one company gave up, the other three companies chose to agree. Obviously, they are more cautious about this issue. The sixth question involves the oil price, which most companies are not optimistic about. The five companies are basically optimistic about the employment rate of the industries asked in the seventh question. The eighth question asked about the car price under the financial crisis. The two companies chose to be stable and the three companies chose to continue to decline, which is more consistent with the situation in the dialogue. The result of the ninth question shows that people in the industry generally believe that there is a large demand for marketing talents. When the tenth question asked about the competitiveness of the automobile industry under the financial crisis, the results were different. Two companies think it is declining, and three companies think it is increasing. Generally speaking, the results of the questionnaire survey are basically consistent with the information obtained from the interview. The car market is really warm, and all kinds of factors will be in it. As for which factor is the decisive factor, it is not easy to answer, so we can only sit tight and observe the market situation in the later period. We will continue to pay attention to this matter. Second, the real estate market For the real estate market, we adopted a method similar to the automobile market research, selected five real estate projects for research, and still used the method of combining interviews and questionnaires. The sample types and levels we extracted are representative and can be used to reflect the basic situation of the real estate market in the whole region. Through the results of interviews and questionnaires, the basic situation of Zhengzhou real estate market in the past six months is as follows. 1. House prices have gone up. The house price in Zhengzhou is at the middle level in the whole country, and it has increased in the past six months. This is directly related to the increase in turnover since the beginning of 2009. The industry's view is that although the real estate market was greatly affected by the economic crisis in 2008, most potential buyers chose to wait and see, but since 2009, house prices have been rising steadily, especially in March and April, the market showed signs of prosperity, which greatly exceeded the pre-crisis level. Therefore, in the second half of 2008, the wait-and-see group chose to buy a house at this time, which led to an increase in house prices, so there was also a warm current in the real estate market in the first half of the year. 2. Demand fluctuates. As mentioned above, the wait-and-see groups in the second half of 2008 began one after another in 2009, which made the demand rise. However, after the demand of this group slowed down, the situation changed again. July and August are the off-season of the real estate market. Industry insiders say that the situation at this time is not as good as that in March and April, but this year's off-season is indeed very prosperous compared with 2008, and the transaction volume has increased significantly. The following September, 10 is the peak season for real estate sales, which is called "Golden September, Silver 10" by people in the industry. The five properties visited are full of confidence for the next period of time. 3. The real estate market experienced a warm spring in March and April, and the market turnover was still gratifying in July and August in the off-season. The five real estate projects interviewed all said that their turnover in the past six months has been greatly improved compared with last year, which can basically be compared with that before the economic crisis. The increase in trading volume seems to reveal the breath of market recovery. They said that the real estate market has basically walked out of the shadow of last year, and it will get better and better in the next period of time. This situation is indeed unexpected, but the interviewed real estate related personnel pointed out that a large part of the real estate has been sold, and the newly planned real estate has been booked in advance before the opening. 4. The problem still exists. When asked about the problems in the real estate market, all the people in the industry interviewed expressed some views. Although the housing price in Zhengzhou is at the middle level in the whole country, the rapid urbanization process cannot solve the housing problem of urban residents. Many people are still in a state where they can't afford to buy a house, while the high-end real estate at the other end is hot, but most of the buyers are the upper class in the city, among which foreign businessmen and senior civil servants account for a large part. While the high-end real estate market is developing at a high speed, the development of affordable housing can't keep up, and the real estate market is very divided. Of the five properties interviewed, two are high-grade goods, and the house prices are all above 8,000 yuan. Insiders also said that for ordinary people, most buildings in Zhengzhou and its surrounding areas are unaffordable. Even if the down payment is paid, the monthly payment is still a big problem. There are also some problems in many other aspects, so I won't go into details here. In short, the problem still exists and cannot be solved in a short time. But it is true that the real estate market is picking up now. Third, the securities market The investigation of the securities market is very difficult for two reasons. One is the lack of our own relevant knowledge. On the other hand, the information reflected by securities companies is also very brief. After many attempts, I visited two securities companies, learned some information, and communicated with well-known investors around me, but I couldn't get very detailed information, so I could only describe the general situation as follows. The shadow of 1.08 is gradually coming out. After the China stock market suffered heavy losses in 2008, the situation of Zhengzhou stock market improved in 2009. According to the consultants of securities companies, the transaction volume has increased since mid-2009, and the number of consultants has greatly increased. With the emergence of the warm current of the real economy, many people's confidence in the stock market seems to have rebounded, and the number of investors has also increased. 2. Investors are more cautious. Compared with 2007, investors are more cautious. Many investors consider more factors when choosing to invest in stocks, and retail investors are more cautious when investing. At the same time, the number of people who choose investment funds is much less than that in 2007. The number of small investments is increasing, and many people choose to diversify their funds, which will lead to the annihilation of the whole army. This is closely related to the uncertainty of the stock market now. Four. Residents' Life: A Survey of 65,438,000 Consumers. In this part, 65,438+000 questionnaires about the impact of economic crisis on residents' lives were collected by means of random questionnaires. The questionnaire covers many aspects of residents' life. The following is an analysis of some situations according to the statistical results of the questionnaire. 1. Respondents: We adopted a random survey method in the city center. After statistics, we found that the proportion of occupations in the surveyed group is primary industry: secondary industry: tertiary industry: students = 1: 4: 37: 8, and the occupations of the surveyed group are mainly tertiary industry. 2. Understanding of the financial crisis and concern for China's economy under the economic crisis: these are the contents of the second and third questions of the questionnaire. In 100 questionnaires, 58% of the respondents said that they had some knowledge of the financial crisis, 13% chose to be very concerned, and 28% chose to know very little; The corresponding choice is highly concerned about the financial crisis and China's economy, which is 20%, and the general level is 64%. From these data, we can see that, on the one hand, the financial crisis has really attracted a lot of people's more or less attention; On the other hand, the impact of the financial crisis on residents' lives is not as deep as expected. So most people choose options such as "general understanding" and "general attention". 3. Family income and personal salary after the financial crisis: 60% of the questionnaires had the same choice, 14% increased and 26% decreased. This set of data can be compared with the results of personal salary in the sixth question. After asking about the change of personal salary, 22% people choose "substantial decrease", 44% people choose a slight decrease, 365,438+0% people choose the same, and 3% people choose a salary increase. After comparing the two sets of data, it is found that personal salary, as a part of family income, is not completely consistent with the change of family income. This situation may be caused by various reasons. In our opinion, on the one hand, the interviewees themselves may be influenced by psychological factors and have not made an objective choice. On the other hand, due to inflation and other factors, although household income has not changed, consumers feel that the purchasing power of wages has declined, which indirectly reduces their income. 4. Overall living standard after the financial crisis: When answering this question, only 4% of people chose to lower it a lot, 39% chose to lower it, 57% chose not to change it, and no one felt that the living standard had improved. Obviously, when choosing the change of income level and wage level, some people choose to increase or improve, but no one feels the improvement of living standards here. Of course, most people think that there is no change, which is basically consistent with the change of family income. 5. Work and employment: The seventh and eighth questions are about work and employment. 22% people are worried about losing their jobs, 44% people are somewhat worried, 365,438+0% people think that their jobs are stable, and 3% people think that they can get re-employment in time even if they are unemployed. Regarding whether they will take the initiative to change jobs, 27% people choose not to change jobs because of the economic downturn, 39% people choose not to change jobs because of similar situations in other units, and 32% people choose to act according to opportunities. As can be seen from these two sets of data, due to the poor economic situation after the economic crisis, many people are worried about their unemployment and have little confidence in job hopping. 6. About investment: When asked whether to consider investing in the near future, 65% people choose not to consider it, of which 27% are because they have suffered losses before, 39% are because they lack confidence in the market, and 32% think it is a good opportunity to invest now. This situation is not surprising, a large proportion of cautious people, but at the same time, many people dare to invest in the crisis. 7. About consumption expenditure: When asked if there are conditions to exceed consumption, 50% people choose not to exceed it, and the other half of the country is occupied by those who choose not to exceed it. Among them, 14% people choose not to do it because they feel too stressed, and 36% people never do it. Among the people who choose meetings, 5% choose controlled meetings, and 45% choose meetings according to their previous habits. Accordingly, when asked whether to save money, 59% people chose Yes, and 4 1% people choseNo. Among thrifty people, most people choose to reduce entertainment activities or cancel travel plans. 8. About consumer brands: This topic is intended to investigate consumers' attitudes towards consumer brands after the financial crisis. Nearly 40% people chose more practical brands, nearly 35% people chose affordable brands, and about 65,438+00% people chose brands in promotion. Brands with these three characteristics are more popular among respondents. 9. About the form of personal assets: Among the people surveyed, 46% are bank deposits, 23% are stocks, and 3 1% are other forms. It is not surprising that bank deposits account for the largest proportion, which is a characteristic of China, except that assets such as stocks account for 54%. It can be seen that bank deposits are no longer the form of financial assets with absolute advantages among the respondents with the tertiary industry as the main body. 10. Attitude towards the financial crisis: The last two questions are about attitude. 49% are cautious about the employment situation of college students after the financial crisis, 29% are pessimistic, 17% are optimistic and 5% are very optimistic. This set of data clearly shows that residents are not optimistic about the employment situation of college students after the economic crisis. Of course, even without the financial crisis, many people may still be pessimistic about the employment situation of college students. This is an old disease, but it is more obvious after the financial crisis. The last question is in sharp contrast to the previous one. This question is about confidence in China's rapid economic growth. 4 1% is hard to say, 38% are confident, 16% are very confident and 5% have no confidence in it. This situation shows that although most people are optimistic about the future of the economy, nearly half of them are still uncertain about the future economic situation.