Recommended by the French Institute of Luxury Management
1. Essex Higher Business School
One of the top business schools in the world, ranking second in France for many years. English teaching.
Application requirements:
TOEFL 100 or IELTS 7 requires strict working background, requiring three years of working experience in luxury goods industry after graduation, as well as international background and creativity.
Deadline for registration: 65438+February 3 1.
2. Lyon Business School
The fourth higher business school in the world, this major is designed as a three-country teaching system, and students will take classes in Lyon, London Institute of Fashion Technology and Lyon Business School. English teaching.
Application requirements:
GMAT 600+, IELTS 7, without much work experience threshold, are suitable for fresh graduates with good school background or those who want to enter the luxury industry.
Deadline for registration: the first round165438+1mid-October; The second round? 65438+1early October
3.？ Grenoble business school
The school ranked 6th in French Business School, 27th in European Business School, and was rated as the Top 100 in the world by American Business Week. English teaching.
Application requirements:
IELTS 6.5 (single item 6.0+) or TOEFL 94 (single item 22+)
Deadline for registration: the enrollment adopts the system of rolling enrollment and quota enrollment. The enrollment results will be announced twice a month, and enrollment will stop when the staff is full. Theoretically, the deadline for application is early June of the same year.
4. Nuoou Business School
Nuoou's major in international luxury management is a double-degree program in cooperation with Politecnico di Milano, with Gucci as the partner. English teaching.
Application requirements:
IELTS 6.5 (students with English background can be exempted from the test)
Deadline for registration: the enrollment is based on rolling enrollment, and the quota system is implemented, and the enrollment will stop when it expires. Theoretically, the deadline for application is May of the same year.
Brief introduction of luxury management specialty
Luxury management major, which makes most people feel like a cabinet sister, has become an extremely hot major in recent years.
More than a decade ago, French-speaking colleges and universities opened similar majors one after another. The newly opened schools are all business schools and economics schools in Paris. Now, this major has formed a one-stop pattern, from elective basic courses to master's and MBA courses, students at all levels can choose courses.
As for the content of the course, some professors in colleges and universities teach theories and classic case models, and at the same time invite executives from large enterprises to attend classes. In addition, they spend time practicing in big brands, and have many opportunities to go to some big shows often, close to the top of luxury goods! These institutions generally offer basic courses such as fashion marketing, luxury goods and service marketing, luxury goods industry marketing and management, luxury goods advertising and marketing. In advanced degrees, there are more detailed classifications, such as MBA in luxury goods and fashion.
In addition to the creativity and design of luxury goods, this column of project engineering also includes products, markets, finance, enterprise management, team leadership and so on, which involves almost all fields of luxury goods industry. However, luxury management is actually a part of management. Therefore, it is best to have a foundation of economic management or pure art design. The foundation of management science can have a general grasp and forecast of the market and consumers. If you have an artistic foundation, you can explain the design connotation of luxury goods at the time of sales. "
France is the kingdom of luxury brands, and the international luxury management course of French Higher Business School is divided into five stages:
In the primary stage, the focus is on getting familiar with luxury goods and learning the basic disciplines and skills (finance, accounting, etc.). ).
The second stage: strengthen business knowledge and understand the development trend of luxury goods market.
The third stage is devoted to luxury brand management and semiotics.
The fourth stage: pay attention to the specific problems of management and luxury goods industry.
Final stage: At the end of the course, students will have a group discussion on the system and conduct a two-month field project consultation for a company in this field.
Curriculum Design of Luxury Management Specialty in France
Curriculum structure
The course module of luxury brand management covers knowledge and skills in many fields and consists of five main modules:
Personal and professional development
Luxury brand development environment
Marketing and management
Business problems
Social culture
Curriculum of luxury management specialty;
Introduction and industry analysis of fashion luxury goods
Luxury brand management
Luxury culture, creativity and design
Luxury marketing management
Luxury Retail Management and Customer Relationship Management
An in-depth study of French luxury goods industry
Fashion and luxury goods industry
Luxury brand management
Luxury visual merchandising
Luxury marketing communication
Interview with fashion luxury companies
Research on Fashion Luxury Retail
Curriculum module
The MBA curriculum module of luxury brand management includes: professional skills and etiquette, working methodology, thesis project, luxury concept analysis, emerging markets, global social economics, basic theory of history and creativity, industrial branches, trends and future, brand management, fashion buyers and marketing, design management, retail management, luxury retail management, marketing strategy, visual display, e-commerce, distribution, entrepreneurship, data and finance, and intellectual property.