As an entrepreneur, this must come, thank you. Funiutang opened on April 4, 20 14. I won't tell you why they learned from the teacher. It's all in Baidu encyclopedia. I want to say something I can't find. 1, Xu Xiaoping was kind enough to invest in Zhang Tianyi @ Xu Xiaoping, and because he saw Zhang Tianyi's love for Changde rice noodles and Changde, he voted. Beautiful story, isn't it? Not really. Is a very emotional and close person, but xu teacher's intelligence is still very good. First of all, Zhang Tianyi is a master of Peking University. This is called demotion, and it will inevitably become a social event. Now everyone knows that the master of Peking University sells rice noodles. This is the degradation effect. Secondly, I am a master of law in Peking University. Even if I sell pork, if I am a capitalist, I care more about whether my investment can be returned. Funiutang's team is enough to make investors have imagination. Then, when Zhang Tianyi was an undergraduate, he managed two restaurants with experience, which is the so-called "proven management". In fact, they can spend 10W to open a shop in Beijing's first-class business district, which is enough to prove their ability. On the basis of the above, add some feelings and tell a good story. The subject may not be interested in this, but I think it is necessary to remind the subject to pay attention to what is behind it. You may be interested in what Funiutang is doing. First, of course, it is catering, selling powder, all over the streets. When the product is ready, it is half the battle. The second point is nostalgia. From this point of view, Funiutang is different from the street. Funiutang in Beijing is rice noodles, Changde in Hunan. This is branding and fan economy, but this fan refers to fellow villagers. The third point is Internet marketing. As mentioned above, master of Peking University sells rice noodles. This is a demotion, and everyone will be curious. This is the gene of Internet marketing. On this basis, tell good stories, push and use media resources. If something really happens to you, you have to be angry. The fourth point is the expansion of the Internet. I feel that few people can see this. I summed it up myself and put it in the next section. If the topic is mainly done, it will be great to do the first three points. I suggest that the subjects make a comparative study of Master Xi's Chinese hamburger. They did better in the first three points, especially the third point. 3. What does Funiutang want to do? Zhang Tianyi once said a very interesting sentence. He said that "Funiutang has many possibilities, maybe it will be a clothing store in the future, maybe it will be …" This is actually a very typical Internet game. Interestingly, Zhang Tian used to say, "I'm just a powder seller, not to mention internet thinking." He may not really like this word, but what he really does is the Internet model. What do you mean? Think about 360, the early Tencent. These softwares are free, but they can still make money. The core of the Internet is users, and users are valuable. Another example is the super curriculum. Why do some people vote without making money? Because investors believe that users will always make money. That's what Funiutang did. Take catering as the traffic entrance, use Weibo WeChat QQ group to maintain users, then sell culture, nostalgia, entrepreneurial stories (or sell these peripheral products or use them to drive more traffic), and then find profit points. For example, I'm in Beijing now, and Funiutang said that there would be a business salon for 100 people, and I might go. Maybe he will develop a WeChat backstage html5 game and collect money for value-added services. There will always be people willing to pay for it. This example may not be appropriate, but the meaning is clear. Funiutang only sells 200 copies a day, making money by selling powder, and investors will cry. But investors are not stupid. Zhang Tianyi has a far-reaching layout. He really knows what O2O is and what Internet thinking is, and his practice may herald the next O2O. If the wind comes, he will be the leader. ?