1, Houlang rushed out of the circle with the help of public opinion.
On May 4th, after the Tide, the first film, was released, which aroused the debate of the audience in a form of speech with opinions, and then formed an extraordinary volume on the Internet, achieving the goal of being out of the circle.
2. Walking into the Sea has deepened the understanding of young people.
On May 20th, the second film "Into the Sea" was released in the form of MV, mainly for graduates and college students. By telling different people's life experiences after graduation, young people's emotions can be aroused.
3. Being happy will output the brand value.
On June 26th, the third part of Inspur, Happy Meeting, was released. "Happy Club" clearly tells the outside world what is the core asset and soul of Bili Bili and what kind of website Bili Bili is now. Combined with the first two films, it is more important for Happy Club to bear the output of brand attitude and brand value.
Function Introduction of the Trilogy of Bili Bili Wave
Through the marketing events of the trilogy, we can see that although the mobile Internet has dominated consumers' daily lives, brand communication has begun to become fragmented, decentralized and short-lived. However, based on the interlocking and progressive communication mode of the trilogy, the brand's rhythmic and systematic play based on a core concept is still effective.
For brand owners, when doing brand promotion, this systematic gameplay based on a core idea also has great reference value. As a professional brand marketing service company, Thousand Oaks Media guides customers to move forward efficiently in the digital wave from a systematic and holistic perspective when providing brand forging services for enterprises throughout their life cycle.