I. Summary:

In many people's minds, flower shop is a good entrepreneurial project. On the one hand, I feel very happy to work in an environment full of flowers every day; On the other hand, with the continuous improvement of people's living standards, people's consumption level is not limited to material consumption, but also spiritual consumption demand is constantly improving. Flowers can regulate indoor air and humidity, which is beneficial to people's health. It can be used to watch, cultivate people's temperament and calm people's mood. It can be aesthetic and can arouse people's emotions.

For example, people often compare flowers to women and regard lotus as a symbol of purity and nobility. On holidays, visiting relatives and friends, flowers have become popular gifts, and everyone's life is getting better and better. More and more people will buy flowers naturally, and the prospect of flower shops will be good.

From the perspective of doing business, flower shops should be regarded as typical small-scale operations. A small room can be decorated simply, and four white walls can also show the beauty of flowers. The small flower shop can be opened. Now many laid-off people want to do some small business, and the cost of flower shops is what they can afford. I have seen a student survey in a flower school. Almost 95% of the students in 100 plan to open a flower shop. Coupled with the existing flower shops, the intensity of competition can be imagined.

However, the flower shop is not as easy as imagined. After all, flowers are fresh things, and flower shops are a risky industry. Flowers will wear out from the moment they are bought. If business is bad, we can only watch them wither and rot. You can't buy more high-grade flowers. If it can't be sold, the loss will be too great. But if there are no high-grade flowers to sell, you may lose orders with higher profits, which will have to make people worry.

Judging from the development of human history, when people's material life is satisfied, the demand for spiritual life will be very strong. Someone once said that the era of "flowers are as popular as mobile phones" in China is coming, and we should seize every major festival, such as Spring Festival, Valentine's Day, Christmas, Mother's Day and Teacher's Day. At the same time, potential festivals such as Valentine's Day, Secretary's Day, Nurses' Day, Father's Day and Journalists' Day will be developed to expand potential consumers, stimulate market potential and strengthen market communication.

Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Beautiful flowers spread all kinds of emotions for people. Flowers of all shapes tell a thousand words, and every sentence tells a beautiful story, especially now. With the continuous improvement of people's living standards, the pursuit of quality of life and life. Flowers have become indispensable decorations in people's lives.

In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other.

Second, the flower shop situation:

Name:

Slogan: Open your heart and let me hear your voice.

Location:

Business philosophy: the flower shop is based on the principle of honesty and service first, and sincerely serves consumers. Establish competition awareness, market awareness, reputation and brand. Pass on the true feelings of the world and let love spread all over the world.

Goal:

Effectively develop sales channels and provide products and services as the foundation to promote the great development of the flower market. Provide a platform for customers to express their blessings and send blessings and love to thousands of households. Bring beauty and happiness to customers! As far as possible, improve the popularity and reputation of flower shops, establish a complete system of their own, and finally push it to the whole city, the whole country and even the whole world to become bigger and stronger.

Third, industry analysis:

Broad market prospects: With the continuous improvement of people's living standards, people's requirements for quality of life are also constantly improving.

Industry transformation: eight provisions for improving work style: orders for large flowers are reduced, and the flower industry is gradually developing into small flowers and family flowers.

Seize the opportunity: Kobanawa family potted flowers are mostly sold in the market, and few shops sell DIY potted flowers.

Four, flower shop positioning:

Location: North-South Street (at the intersection of North-South Street, the flow of people is large and concentrated, and there are several schools nearby, with superior location, convenient transportation, obvious effect and easy to drive business).

Positioning of decoration: Decoration in modern style gives people the flavor of the times and modern psychological feelings, and at the same time, choosing warm color system in lighting will inspire most consumers with strong sense of the times. The atmosphere in the store is lively, but all of them should focus on saving costs.

Business scope positioning: mainly including DIY potted plants, DIY potted products, flower seeds, plant seedlings, ceramic flowerpots, etc.

Publicity-oriented: Make use of artificial publicity, online publicity, newspaper columns and publicity columns for free publicity, establish good relations with major newspapers, local radio stations and TV stations, and adopt a strategic model of mutual benefit and win-win.

Service orientation: guide consumption, understand customer needs, let customers know its significance, teach customers flower cultivation techniques, provide on-site service, arrange halls for customers, and carry out floral design; Visit customers frequently, master their new requirements and trends, and replace new flowers for customers with leasing business in time; It can flexibly arrange business hours for consumers and increase their repeat customers and share.

Verb (abbreviation for verb) Product structure:

Complete varieties of colors to meet market demand;

Exquisite pottery, characteristic floral art, high-quality flower seeds and plant seedlings.

Six, store layout:

Dozens of square meters of storefronts are basically required to be well decorated.

Outside the door, beautiful works are placed on both sides to attract customers' attention;

Put a large and suitable banner above the gate to attract existing customers and potential customers; On the right side of the entrance is the cashier, equipped with special computers, printers, fax machines and other equipment; There is a guest table next to it for customers to discuss and rest;

There is a flower stand and a workbench in the middle, which is the work area for employees to design potted plants.

Three walls, the upper part is set as a window, in which specimens such as flowers, flower baskets and vases are placed, and the lower part is placed with some comprehensively designed potted plants and spare flowers, flower seeds, plant seedlings, flower pots and flower baskets for customers to see and touch.

Seven, the target consumer groups:

The target consumer groups are suitable for all ages. The most important consumer group is college students. Because they are located in the back street of the university, the main passenger flow is young people and college students. Because their needs are the largest and most concentrated, they are the first and primary consumer groups. Followed by middle-aged people, the elderly, and potted lovers, they have a deeper understanding of flowers, so the demand is not small; Finally, it is for other passers-by.

Eight, business model:

Entity management: mainly providing DIY flower potted service, followed by selling some finished flower potted plants.

Online operation: as the promotion window of physical operation, it mainly accepts the purchase of finished potted plants and customized finished potted plants, and also sells seeds. Do not provide DIY potted plant service.

Nine. Operation mode:

1. Use your own 50,000 funds to open this store and open a flower shop on the premise of saving costs.

2. Customer service is paramount, the quality is absolutely qualified, and the price is absolutely relatively cheap. The active flower shop should win customers with the purpose of price+quality+service;

3. You can use advertisements. In the university town, posters can be posted, leaflets can be distributed, car rental can be used for publicity, and campus radio and forums can be used for publicity.

4. After the flower shop develops stably, it can promote sales online, which will greatly improve its popularity and customers;

In the urban area, we can guarantee door-to-door delivery and service.

X. profit model:

Conduct business with its own entity;

Flower distribution service fee; Service charge for on-site service.

Xi。 Risk analysis and corresponding measures:

Risk:

1, flowers are difficult to grow. Flower shops will inevitably encounter flower loss, so how to maintain flowers and minimize flower loss is very important. If the maintenance work is not done well, the loss will be too great, and it will make ends meet.

There are few customers in the off-season. The off-season every year is a big test for flower shops. If we can't find new sales channels and maintain a certain number of customers in the off-season, it will be difficult for flower shops to survive these months.

Strategy:

1. Employees can be sent to special training schools for training. In addition, in view of people's different preferences for floral works, tailoring is the direction for flower shops to develop their business.

2. Choose the right orientation for the flower shop. The grades of flower shops vary greatly, and if they are not positioned properly, they will cause great losses.

3. Choose the right store location and expand the scale. Flower shops can be selected in the gathering place of flower shops in this area, which can form a scale effect and many customers will "come here". If you decide to choose a separate site, you can consider choosing a place with large and concentrated urban traffic, near schools, near office buildings and near communities to avoid the influence of off-season on the whole performance.

4. To run a flower shop, we should seize business opportunities and be regular customers. To do this, credibility is the key. First, the quality and price of flowers should be appropriate, and second, we should pay attention to the quality of service, and we can make promises such as free door-to-door delivery to customers.

Twelve. Cost analysis:

1. Basic expenses: 17 120 yuan.

Decoration cost: 10000 yuan.

Shelf and counter fee: 3 shelves per 600 yuan, 1.800 yuan. Cashier 820 yuan.

Flower sets: each set 15 yuan, 100 sets, 1500 yuan.

Other expenses: 3,000 yuan.

2. Monthly rental fee: 10900 yuan.

Venue fee: the rent is 4,000 yuan per month, and the water and electricity fee is 65,438 yuan +0.500 yuan.

Material cost: DIY materials, including ceramic flower pots, 5 yuan each, 0.8-10.5 million. Plant materials include 100 flower seeds and plant seedlings, of which the cost of 800 plant seedlings in 300 yuan is 2,500 yuan.

Material maintenance: 100 yuan.

Advertising fee: 1000 yuan.

3. Reserve cost: 1 1980 yuan.

Thirteen. Marketing strategy:

1, brand strategy: At the beginning of flower shop construction, we attached great importance to brand. In brand packaging, the artist, based on detailed market research and bold prediction, adopts a design scheme combining dynamic and static pages, carefully plans visual images and text fonts, and strives for unique innovation.

2. Price strategy: The flower shop strives for perfection in raw materials, packaging and service, and strives to give customers the greatest enjoyment and psychological satisfaction. Not only reduce the price route, but also take the quality route to meet the needs of consumers at different levels.

3. Publicity strategy: make use of manual publicity, online publicity, newspaper columns and publicity columns for free publicity, and establish good relations with major newspapers, local radio stations and TV stations, and adopt a mutually beneficial and win-win strategy model.

4. Service: For members of the distribution team, as long as there is an order, it must be delivered on time according to the requirements of the order, and it is a smiling service. In terms of after-sales service, the customer service department is responsible for the following ways:

① Call to thank you or send an e-mail for friendly reminder service, and send e-cards on major festivals of customers.

(2) unconditionally accept customer returns and concentrate customer complaints.

(3) Establish a consumer questionnaire, focusing on gifts, and grasp the first-hand information of consumer demand.

④ Customers who order for the first time will get a vase with flowers and enjoy a preferential price, and enjoy the membership price after becoming a member.

⑤ Exchange information and feelings with customers, and answer the questions that customers are most interested in.

5, online flower shop strategy implementation:

1) Expand the market and open branches.

2) Focus on promoting customers, mainly consumers who are interested in flowers. For college students, it is often easy to lead the trend, so we can expand our popularity.

3) To run a flower shop, we should seize business opportunities and be regular customers.

Fourteen Promotion method:

Establish good relations with schools and other units and adopt a mutually beneficial and win-win strategic model; The service must be first class. For distribution, as long as there is an order, it must be delivered on time according to the order requirements, and it is a smile service;

Implement the membership system. If you have a certain amount of funds, you can send a membership card with appropriate discounts. On some holidays, people registered in our store (such as members) will be sent SMS greetings, and customers who buy flowers during this period will receive small gifts and discounts.

Fifteen. Summary:

Entrepreneurship is a long and arduous process, which requires not only good projects, but also extraordinary courage and determination to overcome everything. We should make long-term and short-term plans, and at the same time be brave in pioneering and innovating.

Business plan of college student flower shop II

I. Project background

All kinds of flowers speak a thousand words, and every sentence is explaining "beauty", especially now, with the continuous improvement of people's living standards, the continuous improvement of quality of life, and the pursuit of life! Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to beautiful appearance, flowers can also develop people's imagination and make people more subtle and tasteful when communicating with each other. In this way, taking flowers as the market entry point, taking into account the website's long-term market share and short-term rate of return on capital's market capture, taking personal consumption as the theme, taking flowers as the guide to drive other products, establishing an online campus flower shop, and finally forming a "geological university"

Second, the project strategy of the company

1, providing a clear corporate mission.

Effective and smooth sales channels and providing products and services will promote the great development of the flower market. Our bluebird will become a lovely messenger, sending blessings and happiness to thousands of families and creating the best living environment for mankind!

2. Company objectives.

Based on the vast land, serving Wuhan and radiating Central China, we will build a first-class online flower shop company.

Our company will spend one year to establish a certain popularity among Wuhan consumers and strive to make ends meet. During the investment period, we only choose the west campus of Geological University where the main website is located as the pilot market. The market capacity of this area is more than 3000 people, which is representative. The pilot period is one and a half months. When the model is successful, it will be promoted in the form of ASP in the substation and extended to other markets after three to six months of operation.

Third, business environment and customer analysis.

1, industry analysis

"Jade Bird Flower Shop of Geological University" website is a vertical website for 6.5 million college students launched by college students, so the target consumers are college students. In addition to the main station of Wuhan Geo University, the website has sub-stations in all universities in Hubei. Therefore, the tentative target consumers are mainly Hubei college students, and gradually expand the market in the future. Take China Geo University as an example, there are nearly 20,000 students of all kinds. Eight schools have nearly 200,000 target consumers. According to the latest statistics, there are about 6.5 million college students in China. This market is huge, and considering that students will still become loyal customers of the website after graduation in the future, the capacity of the target market is also considerable.

2. Analysis of survey results

(1) Have obvious curiosity, innovative convergence, and listen to the introduction of classmates or friends to produce purchase behavior.

⑵ The purchase behavior is basically emotional, but it is rational due to the influence of one's own economic income, so one will generally choose a variety with lower price but stronger romantic color.

⑶ College students have no fixed purchase pattern, and their purchase behavior is often random.

(4) Strong ability to accept and absorb new things, pursuing fashion and advocating individuality.

5. The factors influencing product purchase are: price, variety, packaging, service, etc.

[6] The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.

3. Target customer analysis

College students generally don't ask about the price, but from the point of view of online orders, they are mainly in the middle price, and they are more inclined to express their feelings in the number of orders. For example, most points 1 (you are my only one), 3 (I love you), 19 (I have been on the road for a long time), 2 1 (favorite) and so on. On Teacher's Day, it is often.

Fourth, business strategy.

1, team members:

Jin (group leader) is mainly responsible for the production and maintenance of the website.

Jiang Wen is mainly responsible for the development plan.

Xin Li is mainly responsible for business strategy and project planning.

Wang Peng is mainly responsible for market research and result analysis.

2. Marketing strategy analysis

2. 1 brand strategy

At the beginning of the website construction, we attached great importance to the brand, and the brand packaging was determined in detail by the artist.

2, 2 Price Strategy Jade Bird Online Flower Shop strives for perfection in raw materials, packaging and service. Strive to give customers maximum enjoyment and psychological satisfaction, and take two routes of price and quality to meet the needs of consumers at different levels.

2, 3 promotion strategy

(1) publicity strategy

Make use of school radio stations, newspaper columns and publicity columns for free publicity, make use of the information flow advantages of the website itself for publicity, highlight the image, establish good relations with major newspapers, local radio stations and TV stations, and adopt a strategic model of mutual benefit and win-win.

(2) service.

The service of the online flower shop must be first-class. For the distribution team, as long as there is an order, it must be delivered on time according to the order requirements, and it is a smiling service. In terms of after-sales service, the customer service department is responsible for the following ways:

① Call to thank you or send an e-mail for friendly reminder service, and send e-cards on major festivals of customers.

(2) unconditionally accept customer returns and concentrate customer complaints.

(3) Establish a consumer questionnaire, focusing on gifts, and grasp the first-hand information of consumer demand.

④ Customers who order for the first time will get a vase with flowers and enjoy a preferential price, and enjoy the membership price after becoming a member.

⑤ Hold member salons online or offline from time to time to exchange information, communicate feelings and answer questions that customers are most interested in.

⑥ Establish customer database files. When customers repeat orders, just enter their names and other customer information will be automatically transferred to the system.

2, 4 channel construction

At present, online flower shops mainly establish business relations with first-class wholesalers. When choosing wholesalers, they will generally examine their business performance, reputation, cooperative attitude, timely delivery, etc., and require this wholesaler to have several marketing outlets in different areas of the same city, so that the distribution members of colleges and universities can spend on the spot, and usually sign cooperation agreements with wholesalers and reach an agreement on prices, product quality and other issues.

3. The implementation of online flower shop strategy

1. Market Scope Selection During the investment period, only the west campus of China Geo University, where the main website is located, is selected as the pilot market. The market capacity of this region is more than 3000 people, which is quite representative. The pilot period is one and a half months. After the model is successful, it will be promoted in the form of ASP, which will be put into trial operation in the other seven substations that have been built, and then extended to other markets after three to six months of operation.

2. Focus on promoting customers. The publicity target is mainly students at school. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience communication to achieve the publicity effect.

3. For on-site promotion, September 8th and September 9th are selected as the key promotion dates. Before this, leaflets will be distributed to the student dormitory, and the publicity contents include:

(1) Hang banners with uniform colors, which are located on the main roads of the campus, and the number is 3-5. The theme of "Jade Bird Flower Shop" website and "Grand Launch of Campus Flower Shop" are hung respectively.

(2) In places with large campus traffic, set up a publicity platform near the entrance of dormitory and canteen, and put in 3-5 microcomputers, which can be queried and ordered online; Place a publicity board, introduce the contents of the flower shop in detail, and place flowers in kind to publicize the delivery of gifts on the same day.

(3) Please ask the school radio station to broadcast the publicity materials drawn up by the propaganda department of Jade Bird Flower Shop every morning, afternoon and evening for several days.

(4) In order to create an atmosphere, arrange two ladies to wear ribbons printed with the website of Jade Bird Flower Shop to explain and organize a lucky draw. Winners can order flowers below 20 yuan on site, and the website will pay the fee.

5] On the day of publicity, please invite the media related to the school to report on the spot, such as Wuhan Evening News and local TV stations.

V. Prediction and analysis of marketing effect

1, turnover income.

According to the investigation and analysis, we can predict that the daily sales will exceed 1000 yuan on major holidays.

2. Payment method.

According to relevant materials, online payment will reach 20%. We are actively contacting China Merchants Bank and other financial institutions to establish business cooperation and promote online payment.

3. Ordering method.

Mail ordering, direct access to the "Jade Bird Flower Shop" website campus flower shop to order, telephone ordering, in addition, we focus on launching SMS ordering which is very popular among students.

4. Younger customers, 100% are young people, mainly male students; They have high reputation, high cultural quality and no bad debts.

5. Consumption characteristics.

6. Information infrastructure.

The company's website mainly exists in the form of virtual host, and the company does not need hardware facilities with information for the time being. For the development of information software and website construction, the company will complete it through internal members who are good at computers and recruiting members who are good at this. Although B2C websites can achieve zero inventory in theory, it is very difficult to do so in reality.

Estimation of operating cost of intransitive verbs

1 principle.

Use every penny on the cutting edge and give full play to the value of every penny.

2. Initial investment.

During this period, the funds are mainly used for overall network service (virtual host) outsourcing, product procurement, system development and maintenance, early publicity, logistics and distribution, etc. It is estimated that it will cost about 20 thousand yuan, and it will take about one month from the establishment of the website to the normal operation of the website.

3. The second investment.

At this stage, our service will spread to universities and Wuhan urban area, and the service content will be greatly expanded and the service quality will be further improved. The source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

Seven. System development plan

1, system development plan.

According to the lack of funds at the beginning of the company's establishment and the actual situation of our development team, we decided to build the company's website by means of virtual host. Of course, with the expansion of business and abundant funds, we will consider setting up our own website. After the system is formed, the company will conduct real-time testing step by step according to the predetermined system functional requirements. The completeness of the system is undoubtedly a process of testing, perfecting, retesting and perfecting until the system functions meet the company's expected requirements.

2. System logic scheme.

The system logic scheme is the overall framework to realize the business objectives, strategies and methods of electronic mall. The following six modules are explained in combination with the actual situation of the company: the business activity flow of the system, the overall logical structure of the system, the data distribution of the system, the information processing module and the security control module.

(1), model essay on college students' business plan (three articles) (2), model essay on college students' business plan of 3,000 words (three articles) (3), Gansu enrollment plan and enrollment list of Entrepreneurship College of Inner Mongolia University in 2022 (4), Guangxi enrollment plan and enrollment list of Entrepreneurship College of Inner Mongolia University in 2022 (5), Guizhou enrollment plan and enrollment of Entrepreneurship College of Inner Mongolia University in 2022. Inner Mongolia University Entrepreneurial College's enrollment plan and enrollment in Hebei in 2022 (7), Inner Mongolia University Entrepreneurial College's enrollment plan and enrollment in Henan in 2022 (8), Inner Mongolia University Entrepreneurial College's enrollment plan and enrollment in Jiangxi in 2022 (9), Inner Mongolia University Entrepreneurial College's enrollment plan and enrollment list in Shandong in 2022 (10), and Inner Mongolia University Entrepreneurial College's enrollment plan and enrollment list in Shaanxi in 2022.

Eight. Project overview

1, survey of major work completion.

To understand the real needs of college students' friends, the company made an overall plan from the aspects of achieving goals, operating mechanism and project strategy. In addition, in terms of system development scheme, the company also consulted a large number of documents about website services in combination with the actual situation in China, and combined with the knowledge of e-commerce learned in class, made a website operation process and design process suitable for the company, as well as a system logic scheme suitable for our company. Most importantly, in view of the current situation that the flower market meets the special requirements of college students and friends, we have designed a series of service products ourselves, such as ordering flowers by SMS, attaching greeting cards and setting reasonable prices. At the same time, we also set up a forum to meet not only the actual needs of young students, but also the needs of consumers of different ages in society!

2. Shortcomings and difficulties.

Because our enterprise has just started planning, there is a serious shortage of funds, and because of the tight time, the whole plan is inevitably lacking. However, we will try our best to enrich and improve it. In website design and production, because our team members have not solved enough relevant knowledge, we have great difficulties in website design. However, through our joint efforts and cooperation, the website of Jade Bird Flower Shop has begun to take shape, giving people the hand of roses.