This major trains professional creative design talents who are engaged in exhibition and advertising creativity, large-scale event design, corporate image design, commodity packaging design and visual communication of various brands in enterprises and institutions such as exhibition industry, advertising industry and network consulting industry. Cultivate creative design management talents and research-oriented talents to adapt to market development and professional management.

Main courses: introduction to communication, marketing, introduction to exhibition, exhibition planning, large-scale event planning, exhibition practice, exhibition space design, exhibition materials and production, virtual exhibition, 3DMAX design and production, etc.

Employment flow: major exhibitions, conferences, festivals, competitions, performances, theme parks and other related enterprises and institutions, large enterprise marketing departments, exhibition departments, cultural communication companies, exhibition design companies, advertising companies, etc.

Professional restrictions: color blindness, color weakness.