Training objectives:
This major cultivates advanced applied talents with theoretical knowledge of art design, strong art design ability and related product development and promotion ability, and can be skilled in decorative design, visual communication design, brand design and planning, indoor and outdoor environmental art design of buildings, garden art design, urban landscape design, web design, film and television animation design, brand dynamic and static promotion, film and television advertising performance and character image packaging design.
Main features:
Students in this major mainly study the basic theory and knowledge of art design. During the study period, students are trained in visual communication design, environmental art design, animation design ability, image design and general methods and design skills, so that they have the basic quality of innovative design in this major.
Main course:
Introduction of painting foundation, design history and design methodology, graphic design, indoor and outdoor design, exhibition design, 2D and 3D animation design, image design, brand design and planning, computer-aided design, marketing, public relations and other courses;
The major of industrial design began to enroll students 1999, which is one of the more mature majors in the College of Art and Media. This major has a good teaching environment, perfect teaching conditions and a teaching staff composed of professors and lecturers. The major of industrial design always adheres to the teaching principle of paying equal attention to theory and practice, and pays attention to the cultivation of students' professional skills and the improvement of their comprehensive quality in the teaching process. After systematic professional study, students can master and apply the concepts, methods and skills of product design skillfully, and be competent for all kinds of work related to industrial design in society. Since the establishment of 20 13, students majoring in industrial design have won many awards in national or provincial design competitions under the guidance of professional teachers, and graduates have also been well received by employers.
Training objectives:
This major trains advanced applied talents who have the basic theory, knowledge and application ability of industrial design and can engage in product design, product development and promotion, visual communication design, teaching and scientific research in enterprises, institutions and professional design departments.
Main features:
Students in this major mainly study the basic theory and knowledge of industrial design, and have the basic ability to handle the relations between product modeling and color, form and appearance, form and technology, structure and function, structure and material, product and people, product and environment by using the principles and laws of modeling design, and to express these relations uniformly in product design.
Main course:
Painting foundation, design introduction and historical theory, modeling design foundation, modeling materials and technology, design expression techniques, ergonomics, computer-aided design, design methodology, product design, visual communication design, and marketing. Professional introduction: this major includes two directions: calligraphy art creation and calligraphy appraisal and investment. Art (Calligraphy Art Creation) began to recruit undergraduates in 2003, and this major belongs to Northwest First University. The major of fine arts (identification and investment of painting and calligraphy) began to enroll students in autumn of 2009 to meet the needs of people's growing material and cultural life and the needs of the painting and calligraphy art market. By the end of 20 14, there were full-time teachers 10 for basic and specialized courses of fine arts, including 2 professors, 4 associate professors, 2 lecturers and 2 teaching assistants. Strong teachers and excellent teaching conditions. In recent years, teachers and students majoring in calligraphy have won many awards in various professional competitions at all levels in the country, which has a great influence. Among them, students have won more than 200 prizes in various calligraphy competitions across the country.
Training objectives: This major trains advanced applied talents with theoretical knowledge and application ability of calligraphy creation and calligraphy appraisal, who can engage in calligraphy and painting teaching, creation, research, appraisal, investment, cultural industry management, press and publication in schools, art education institutions, museums and publishing houses at all levels.
Main features: Students in this major mainly study the basic theories, knowledge and skills of calligraphy creation and calligraphy appraisal, and have a solid knowledge of Chinese studies. After systematic training in calligraphy creation and calligraphy appraisal, they have strong calligraphy creation ability and calligraphy appraisal ability.
Main courses: Introduction to Art, History of Chinese and Foreign Art, History of China Calligraphy, Calligraphy Aesthetics, Painting and Calligraphy Creation Techniques, Painting and Calligraphy Appreciation, Ancient Literature, Chinese Philology, Education, Investment and Archaeology.
Employment direction: calligraphy education, art galleries, museums, literature and history museums, advertising, publishing houses and other industries. Professional introduction: this major is based on the art design major of our college, relying on the strength of Chinese language and literature and advertising in the College of Humanities, and combining the advantages of both sides. Since 2009, undergraduate professional education has been carried out. This major adheres to the teaching policy of combining theory with practice, so that students can achieve coordinated development in art design and advertising. They not only have strong visual communication design ability, but also master the basic skills of advertising planning, copywriting and marketing, and have certain communication and coordination skills.
Training objectives: This major aims to train advanced applied talents with professional theoretical knowledge and application ability of advertising planning and production, strong advertising management and market analysis ability, and be able to engage in advertising planning, creative production and copywriting design in the media, enterprises and institutions and relevant departments.
Main features: Students in this major mainly study the basic theories and knowledge of advertising planning and production, and focus on exploring the essence, characteristics, operation rules and pragmatic skills of advertising communication based on marketing and communication, with the abilities of advertising planning, creative production, copywriting design, advertising operation and management, market research and information analysis.
Main courses: painting foundation, art introduction, mass communication, advertising introduction, graphic design foundation, advertising planning and creativity, advertising copy writing, advertising media, advertising photography, public relations.
Employment direction: advertising education, publishing and printing, advertising design, cultural communication, film and television media and other industries. Professional Introduction: Since the first enrollment in 2005, the animation major of Xi University of Technology was originally the direction of "web animation" for art design majors, mainly focusing on web design and graphic design courses. After nearly five years of construction and development, we constantly adjust the professional training plan and objectives through extensive research to meet the needs of industrial development. On the basis of introducing teachers and increasing hardware facilities, the professional teaching conditions have been strengthened. After years of hard work, the animation major successfully applied for and was approved on 20 10. Now the major is subdivided into two directions: "digital animation" and "game art". By the end of 20 14, the animation major is the animation education base of Shaanxi Province, the art education demonstration center of Shaanxi Province, and the animation talent joint training base of China Film Group. Professional equipped with fully equipped multimedia classrooms, professional photography studio, art design center, animation design studio, etc. The learning content focuses on animation creativity and practice, aiming to cultivate senior design talents with animation design theory and literacy, research and master modern animation performance ability, and comprehensive animation professional knowledge and skills.
Training objectives: This major mainly cultivates the basic theoretical knowledge needed to master film and television animation design, game principle and role scene design, web page design and post-film design, and has strong practical ability in two-dimensional animation, three-dimensional animation, post-film packaging, game design, network animation and web page design and production, as well as the development and promotion ability of related animation products. It can be used in film and television animation education, animation and film and television media production, games, printing and publishing, design management and other fields. Engaged in film and television animation education, design management and animation design, original animation painting, film and television animation design, film and television editing, post-packaging, web design, etc. Senior applied talents with all-round development in morality, intelligence and physique.
Main features: Students in this major mainly study the basic theories and knowledge of movie animation and game design. During the study period, through the training of two-dimensional animation design, three-dimensional animation design, network animation design and later film design, as well as the basic training of general methods and design skills, they have the basic quality of innovative design of digital animation and game animation.
Main courses: painting basics, introduction to animation, digital color, cartoon character modeling design, game character modeling design, game special effects design, two-dimensional animation design, three-dimensional animation design, film and television shooting and editing, post-special effects design, scene design, web page design, etc.
Employment direction: film and television animation education, design management and animation design, original animation painting, film and television animation design, film and television editing, post-packaging, web design, etc.