The main courses of visual communication design major are: design foundation, brand design, advertising design, packaging design, layout design and so on. The curriculum of each school is different according to the training direction and teaching characteristics.
For example, the core curriculum of visual communication design major in Zhejiang University is mainly divided into three parts:
First, the basic training course of visual elements. Such as graphic language, color language and creative morphology;
Second, the graphic design course. Such as brand design, packaging design, book binding and layout design;
Third, multimedia and comprehensive design courses. Such as interactive design, image design, animation design, display design, etc.
Emphasis is placed on cultivating students' keen perception and creativity of visual elements such as graphics, colors and characters, cultivating students' comprehensive expression ability in graphic design by using visual elements, highlighting the application of multimedia technology in visual design, and emphasizing the cross-integration of technology and visual design.
② What are the courses of visual communication?
Color composition, illustration, compound word system design, layout design, logo design and vi, basic software (such as ps, cdr), web design, book design, advertising, packaging structure and packaging design, printing technology and other courses should be offered for every visual communication major. Generally speaking, the major of visual communication is what we call the major of graphic design.
I hope my answer is helpful to you.
③ What professional category does visual communication belong to?
The education in the field of visual communication design in China originated from the tutorial system. In the ancient society dominated by natural economy, it was the basic feature of this period that craftsmen taught apprentices skills.
China's higher design education in the modern sense originated in the late Qing Dynasty and was realized in the form of craft education in the early stage. Its professional nature is mixed, and it still retains a certain degree of engineering discipline color. Course teaching is deeply influenced by Japan.
During the Republic of China, the development of visual communication design specialty mainly lies in pattern education. During this period, the specialties such as "pattern" and "practical art" offered by major art colleges have gradually adapted to the educational category of modern visual communication design, and combined with the experience of running schools in Europe and America to carry out curriculum construction.
In the early days of the People's Republic of China, visual communication design was mainly developed under the form of art education in Wang Yi, relying on clothing art or clothing design specialty. Influenced by the former Soviet Union, the educational concept in this period basically formed a highly centralized curriculum system.
196 1 year, the teaching plan of higher arts and crafts schools promulgated by the Ministry of culture standardized the professional courses in the form of national documents for the first time.
1979, the Ministry of Culture promulgated the "Trial Teaching Scheme for Arts and Crafts Specialty", which was improved in 196 1, and combined with the credit system, compulsory courses and elective courses were divided, which further strengthened the emphasis on professional practice.
In 1980s, many teaching symposiums on arts and crafts related majors were held nationwide. Some experts have conducted in-depth discussions on the professional curriculum of their college, and generally proposed to improve the basic courses of modeling for different majors to meet the teaching needs of professional basic courses.
In 1990s, under the slogan of "making daily necessities by hand", enterprises paid more and more attention to the design link in the production process. It is in this market environment that some scholars criticize the present situation that the major of fashion art or fashion design focuses on cultivating small-scale "professionals". They believe that under the background of industrial scale and rapid development of information technology, only large-scale training of "generalists" with design ability can meet the current and future market demand.
1998 the Ministry of education promulgated the catalogue of undergraduate majors in ordinary colleges and universities, and newly established art design majors.
2/kloc-0 At the beginning of the 20th century, the development of visual communication design major mainly lies in graphic design major in the form of art design education.
20 12 Art became a first-class discipline independently, and the visual communication design of its subordinate undergraduate majors officially appeared in the Catalogue of Undergraduate Majors in Colleges and Universities (20 12).
In 20 16, there were 569 colleges and universities in China offering visual communication design. [2][3]
Training objectives
Cultivate high-level, applied art and design professionals with strong sense of responsibility, scientific rational spirit, leading aesthetic judgment and systematic professional knowledge, master corresponding design thinking, expression, communication and management skills, be able to engage in design research and development, promote professional development, undertake design education and related research work, have the ability to start their own businesses, and meet the needs of China's socialist modernization, as well as compound applied talents to meet the needs of national social, economic and cultural development [4].
Cultivation specification
Academic system and degree
The basic academic system is four years. The total hours of four years shall not be less than 2600 hours; The number of hours per academic year should be around 700 hours, and the number of hours per semester should be around 350 hours; Every 20 hours 1 credit, the total credit for four years should be controlled within 160 credit.
Students who have completed the total credits of various courses and passed the graduation examination may be granted graduation; Those who have completed the graduation procedures and passed the examination by the Academic Degrees Committee of the College may be awarded a Bachelor of Arts degree.
Colleges and universities can appropriately adjust the basic academic system and total credits according to their professional needs and their own teaching practice, allow students to complete their studies within 3-6 years, and stipulate graduation standards, degree awarding standards and the number of years to apply for degrees. [4]
quality requirements
(1) has excellent moral quality, establishes a correct world outlook, outlook on life and values, and consciously practices socialist core values;
(2) Have a strong sense of social service, sense of responsibility and innovative spirit;
(3) Conscious legal consciousness, honesty and teamwork spirit;
(4) Have a broad international vision and a keen sense of the times;
(5) On the basis of mastering the basic knowledge of visual communication design specialty, have relatively complete working ability that meets the requirements of professional direction;
(6) Good expression, communication and coordination skills;
(7) Having high humanistic quality, aesthetic ability and rigorous and pragmatic scientific style;
(8) Physical and mental health, can pass the "National Student Physical Health Standard" test stipulated by the Ministry of Education. [4]
Knowledge demand
(1) Master the basic core of design science and the core knowledge of visual communication design specialty systematically;
(2) Understand the basic characteristics of design research objects, the most important theoretical frontiers, research trends and basic research methods of design science at home and abroad;
(3) Being able to observe and understand design problems by using the theories and methods of art and humanities and social sciences, and having certain philosophical thinking ability and literary accomplishment;
(4) Understand the basic knowledge of related natural science and engineering technology;
(5) Strengthen the study and training of visual laws and design performance in printing, packaging, media communication and other fields. [4]
Ability requirement
(1) Understand the basic theories and methods of the professional field you have studied and master certain basic skills of innovation and entrepreneurship, master the basic methods of design creativity, expression, communication and processing, master the basic skills of literature retrieval, design investigation and data analysis, and master the basic norms of writing research reports and papers;
(two) in the professional field, basically have a certain ability of planning, creativity, organization and implementation of design projects;
(3) Have the corresponding foreign language, computer operation and network retrieval ability;
(4) Proficient in academic retrieval and information exchange of 1 foreign languages, and able to consult and use relevant foreign language materials;
(5) Have the ability to make graphs, models and schemes, use literature, digital media, language and other means for design and academic exchange, and participate in the social dissemination, popularization and application of design knowledge. [4]
④ What courses are there in visual communication?
Color composition, illustration, font design, layout design, logo design and vi, basic software (such as ps, cdr), web design, book design, advertising, packaging structure and packaging design, printing technology and other courses should be offered for every visual communication major. Generally speaking, the major of visual communication is what we call the major of graphic design.
I hope my answer is helpful to you.
⑤ What are the specific courses of visual communication design?
Visual communication design is an active behavior to spread concrete things through visual forms, mainly to convey various information to people through vision, which is expressed by two-dimensional images such as font arrangement, painting, graphic design, illustration and color. Visual communication design is the art of modern commercial service, including advertising design, packaging design and corporate image design. Artistic creation with characters, figures and colors as the basic elements has influenced people's daily life with its unique artistic charm in the field of spiritual culture. How much do overseas students know about the ranking institutions of visual communication design? Want to know more about the rankings of relevant professional colleges? Come and have a look with me.
⑥ What courses are there for visual communication major?
I used to wander about choosing a major for a long time.
But in the end I chose the major of visual communication design. Besides liking, there are other factors that must be considered.
I'm poor at math, and I only got 28 points in the college entrance examination (all guesses)
If I choose industrial design, the standard drawing and scale calculation above will definitely fail. It is estimated that even if the product is beautiful, the structure will definitely not work.
But I don't know much about the specific situation of the landlord. If your grades in physics and mathematics are passable, industrial design is also a good choice.
In addition, visual communication design is divided into two majors, one is graphic design and the other is multimedia. I finally chose graphic design, because the school teacher, or plane NB, so naturally chose the former.
In terms of employment, many visual communication designers will go to advertising companies after graduation, or open their own studios or become teachers. ...
In terms of treatment, to put it bluntly, it means never hungry. You will earn a lot of money with projects, but you will earn a little money without projects. As for the employment of college students, I am trying to face it. In fact, the prospects are still relatively optimistic. As long as you study hard and have a good foundation, employment is not a problem.
Many courses of industrial design require you to make physical models. In fact, this is what attracts me most. I like models very much, and I have collected many models myself. But it is very difficult to design and do it yourself, and the requirements for physical strength will be higher. If you want to learn engineering well, I suggest you go to Germany for further study, because I personally feel that the domestic environment is relatively general, and you should feel the new things outside by yourself.
In short, what major to choose should be based on your major and interest.
Since the landlord is interested in both majors, let's see which major is more suitable for you and in which major you can play your specialty better. I believe you won't regret your choice.
Choose good advice and get twice the result with half the effort ~ ~'
⑦ Curriculum of Visual Communication Specialty
Visual communication design is an active behavior to spread concrete things through visual forms, mainly to convey various information to people through vision, which is expressed by two-dimensional images such as font arrangement, painting, graphic design, illustration and color. Visual communication design is the art of modern commercial service, including advertising design, packaging design and corporate image design. Artistic creation with characters, figures and colors as the basic elements has influenced people's daily life with its unique artistic charm in the field of spiritual culture. How much do overseas students know about the ranking institutions of visual communication design? Want to know more about the rankings of relevant professional colleges? Come and have a look with me.
What are the training objectives and requirements of visual communication design?
Advertising poster design, as well as the main characteristic courses and practical links of each school, master the basic theory and professional skills of visual communication art design, and display design. Professional core courses and main practical links. Professional core competence, training objectives, painting skill expression ability training, logo design, computer graphic animation design, advertising design, Chinese painting foundation, packaging and decoration design in various visual communication art design majors. Employment direction: this major can obtain the intermediate vocational and technical certificate of exhibition designer of the Ministry of Labor: painting foundation, packaging modeling design, professional gouache technique: cultivate certain artistic accomplishment and color composition. Others, visual communication art design, visiting practice, book binding design, pattern foundation, container modeling design, computer design application, plane composition: visual communication art design and application performance ability, publishing education and advanced technology application professionals work in production and production units: all kinds of visual communication art design, publishing and production departments, three-dimensional composition.
Pet-name ruby college art design visual communication course content includes those.
Professional core courses and main practical links: painting foundation, pattern foundation, plane composition, color composition, three-dimensional composition, professional gouache technique, Chinese painting foundation, logo design, packaging decoration design, packaging modeling design, container modeling design, book binding design, advertising poster design, exhibition design, advertising design, cg animation animation design, painting skill expression ability training, computer design application, visual communication art design, visit practice and so on.
Employment direction: painting foundation, pattern foundation, plane composition, color composition, three-dimensional composition, professional gouache technique, Chinese painting foundation, logo design, packaging and decoration design, packaging modeling design, container modeling design, book binding design, advertising poster design, display design, advertising design, computer graphic animation design, painting skill expression training, computer design application, visual communication art design, visit and internship, etc. , as well as various
Brief introduction of visual communication art design specialty
Professional Name: Visual Communication Art Design
Professional code: 670 103
Professional training goal: to cultivate advanced technical application-oriented professionals with certain artistic accomplishment, master the basic theory and professional skills of visual communication art design, and work in various visual communication art design, publishing education and production units.
Professional core competence: visual communication, art design, application performance ability.