The subjects to be tested in the self-taught advertising design and production college are ideological and moral cultivation and legal basis, introduction to Mao Zedong Thought and Socialism with Chinese characteristics's theoretical system, college Chinese, computer application basis, computer application basis (practice), marketing, introduction to journalism, advertising planning, advertising regulations and management, advertising psychology, advertising media analysis, advertising design basis, advertising copywriting, advertising (II), English (I), market research and prediction.

The above examination subjects refer to the examination plan of advertising design and production colleges of Northwest University. Although there are still differences in the examination subjects of the same major in different institutions, the latest professional plan of the Education Examinations Institute shall prevail for reference only.

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