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Is it necessary for colleges and universities to open Weibo?
Guo Intelligent's Thoughts on the Management of Weibo in Colleges and Universities in Hengshui Vocational and Technical College Abstract: At present, with the rapid development of Weibo, more and more colleges and universities have opened the official Weibo, but there are also some problems such as irregular management and slow updating. This paper expounds from the aspects of expanding the information content of Weibo, strengthening the interaction and establishing the characteristic image. Keywords: Weibo, the interactive feature of Weibo University, also known as micro-blog, the network language "collar", is vividly described as "collar weaving" by instant posting of short messages through the network. As a new type of online media, Weibo has the following three characteristics: miniaturization and conciseness of blog content, diversification and convenience of operation mode, personalization and group communication, besides the general characteristics of online media such as openness, interactivity and immediacy. In a word, Weibo is shorter, shorter and more convenient, and it is more conducive to group communication and operation than blog in information organization, so that followers can keep close contact with them at all times, and Weibo can also manage and comment easily. This is the unique advantage of Weibo in mobile communication, and it is also the reason why it has been popular and developed rapidly since its birth. 20 11March 3 1 day, according to China News Network, the registered users of Sina Weibo exceeded1billion, and nearly 200 colleges and universities only opened official Weibo on Sina. First, the development of Weibo in colleges and universities The opening of Weibo is not a once-and-for-all thing for colleges and universities. Only with your heart can you be wonderful. Judging from Weibo, a currently opened university, some well-known universities, such as Tsinghua and Wuhan University, have extremely popular fan groups, while some universities in Weibo have only dozens of fans, which is very deserted. According to the analysis, it is mainly due to the slow updating, narrow positioning and single form of Weibo in some universities. The lack of special personnel management and the ineffectiveness of Weibo are the crux of Weibo's slow renewal. According to the survey, many Weibo colleges and universities that have been opened only update a few messages a month, and the "best" Weibo has not updated 1 for more than six months, which is basically in a state of "shock". Weibo's advantage lies in conveying information in the fastest and most refined language. If the update speed cannot be guaranteed, it is virtual. Due to the narrow orientation of Weibo in some colleges and universities, only one or a few fixed groups are concerned, and the lack of information leads to the decline of attention. The concern of the network society is actually two-way. Therefore, the "neck" of colleges and universities can provide more public-oriented services and educational information, and truly become a window for the society to understand colleges and universities. Weibo of Communication University of China released service announcements, recruitment information and even funny inspirational videos from time to time, which gathered a lot of popularity and high forwarding volume. In addition, some colleges and universities simply post news on campus websites to fill in Weibo, which makes the expression form too single and lacks interaction, posing as a self-talk posture. As we all know, interaction is the charm of Weibo. Without interaction, Weibo in colleges and universities will become a ridiculous one-man show that no one appreciates. If so, it is better not to open Weibo. Second, the countermeasures to improve the management of Weibo in colleges and universities When a new mode of communication appears, the sooner it is developed and utilized, the more active it will be. In recent years, various public opinion hot events about colleges and universities have appeared frequently. Faced with public concern, some colleges and universities are afraid, unwilling and not good at facing the media, and are used to blocking news, which leads to passive public opinion. As a low-cost, high-efficiency and wide-range communication platform, Weibo can maintain a benign interaction with the outside world and update at any time and place, which can not only shape the image of the university that is brave in accepting new things, confident and open, but also increase its impression. More importantly, it has also narrowed the distance between the university and the public, and provided a convenient channel for the public to get a close look at the operation and dynamics of the university. Therefore, as a university, it is necessary to further improve the management of Weibo and maintain the benign operation of Weibo. The author thinks it can be implemented from the following aspects: (1) Expand the information content, and answer and interact with the hot issues of students and the outside world in time. Generally speaking, Weibo in colleges and universities has the functions of promoting image, introducing trends and explaining policies. Undoubtedly, issues related to enrollment and employment should be the hot spots that students and parents are most concerned about. Therefore, as the administrator of Weibo in colleges and universities, it is necessary to release true and accurate information about these hot issues at the first time, so as to really play the role of information exchange, ideological communication and information interaction with the society, avoid and reduce information asymmetry to the maximum extent, and promote the outside world's cognitive understanding of the school. (B) Enrich the form of Weibo in colleges and universities, and establish the distinctive image of Weibo as "Bo". Different types of Weibo reflect the campus atmosphere, work style and cultural connotation of the university, which is helpful to increase the understanding of the university from the side. The needling method of "neck" can be varied. For example, in some colleges and universities, Weibo is famous for his warmth, insisting on greeting "fans" every day, and creating a warm atmosphere with "fans" through warm greetings and sincere reminders; Some are diligent in updating Weibo every day, can skillfully use network language, and "fans" communicate at zero distance; Some colleges and universities in Weibo are focused on their work, concise and clear, and publish enrollment information timely and accurately without delay. The application of any new technology will be a long and tortuous process, which requires colleges and universities to weave "collars" with more kinds of stitches. After all, the purpose of opening Weibo is not to maintain the timely updating and benign operation of Weibo. Weibo in colleges and universities is still a weak seedling, and it needs time to grow and mature. Only by making good use of, treating and managing Weibo, can Weibo go further and better. References: [1] Zhang Wen. On the application and management of Weibo in ideological and political education in colleges and universities [J] cultural and educational materials, 2010 (11) [2] Sun Yishan. Research on the Application of Weibo in Ideological and Political Education in Colleges and Universities [J] Journal of Shandong Youth Management Cadre College. The normal distribution curve shows the size distribution predicted one step ahead of time t; The upper and lower dashed lines represent the upper and lower tolerance limits or control limits. The effect of feedback compensation control is very obvious. The size of the machined parts is basically controlled within the tolerance zone and distributed near the center of the tolerance zone, which significantly improves the machining quality of the parts and creates a good strip for the interchangeable assembly of the parts. Conclusion 1. Combining the prediction of machining size with the prediction of system machining ability by time series analysis can more accurately reflect and predict the machining process of the system and its ability to ensure the machining quality of parts, lay a foundation for further implementation of feedback compensation control, and also provide a more reasonable basis for tool life management in some machining processes. 2. The feedback compensation control strategy proposed in this paper is easy to realize, which can greatly improve the distribution of machining dimensions and effectively prevent the generation of unqualified products, and can be applied to CNC machine tools or automated production lines.