1, the principle of harmlessness, that is, the development of big data technology should adhere to the people-oriented principle and serve the healthy development of human society and the improvement of people's quality of life.
2, the principle of unity of power and responsibility, that is, who is responsible for who, who is responsible for who.
3. Respect the principle of autonomy, that is, the right to store, delete, use and know data should be fully given to data producers. In real life, in addition to following these ethical principles, we should also take necessary measures to eliminate the ethical risks caused by big data alienation.