Lesson 19 sales and market, how to talk to investors and simulate financing talks

The salesperson of the startup company is the founder. Whenever running a startup company, the founder is either communicating with users or developing products, and communicating with users is also part of sales.

The founder has a unique advantage in sales:

At the same time, this is also the two magic weapons of sales.

Sales are "funnel-shaped" and users can be "filtered" in stages. Divided into the following four stages.

The first link of the sales funnel is also an important link.

Communicate enthusiastically with people who are interested in products to find out who will buy them.

Sign the red line, you send the agreement, the opposing lawyer looks at the sign, and bargain back and forth. Joining a company like YC allows you to have some standard protocol templates.

Two practices

working methods

Sorry, I can't try it for free. But we can sign an agreement every year. If we are not satisfied with our products within 30 days or 60 days, we can return them.

The best way to show the company is to enhance its strength. The company has developed rapidly and its products are good, so investors are certainly optimistic. Financing is the responsibility of the founder.

This is the most commonly used way to introduce your company, and it should be simple and clear.

The best time for financing: you are at an advantage and the other party is at a disadvantage.

Strive for an advantage for yourself:

That's all for this class. The most important thing is to run the company well. Financing is not the ultimate goal!