Time is running out, and a new round of Chopping Hands Festival will come in half a month. Now that Tmall's activities have begun, many businesses have begun to warm up.

So when doing activities, do merchants take advantage of the psychological weakness of our consumers?

Of course, otherwise how can we create huge sales?

(Of course, consumers and businesses are also mutually beneficial and have their own needs. )

1. Minimum price psychology

There is an advertisement that is really classic, unforgettable and widely circulated, that is, "miss it once, wait another year."

(Are you familiar with it? )

Various advertisements are telling you that this is the lowest price this year. If you need this product, buy it quickly, buy it immediately, buy it immediately.

2. hoarding psychology

In fact, most people are naturally fond of hoarding goods. In line with people's sense of security, we must spontaneously guard against unknown risks in the future and hoard more things to prepare. Since the price is so low today, I will buy more.

For example, I bought two boxes of toilet paper last November, and I haven't used them up yet. Talking too much is all tears!

(Double Eleven, we love to stock up like squirrels)

This map is very convenient.

You don't have to go to the supermarket, it can be delivered by express delivery, which is just a discount. Well, considering that I still have 100 things to buy, I might as well buy them all today and don't have to go shopping for the next six months. Relax.

4. Conformity psychology

Since everyone is helping each other to grab shopping red envelopes on WeChat, let me join in the fun. Since everyone stays up all night fighting ... I'll stop by. Emma, accidentally bought 10 more samples.

It is by taking advantage of our psychology that the merchants have achieved the myth that the whole network spent 1 1 695.4 billion yuan in 2006. Whether it will break the record this year, we will wait and see ~