College students are a special consumer group. They have huge consumer demand. But it has no independent economic capacity. They have advanced consumption concepts. University campus marketing is also a good choice. Share it with you below, I hope you are satisfied.

green marketing

Green marketing means that enterprises take environmental protection as the guiding ideology. Take green culture as the value concept. Marketing idea, marketing method and marketing strategy centered on consumers' green consumption. It requires enterprises to implement the principle of combining their own interests, consumer interests and environmental interests in their operations.

Green marketing is definitely a very good marketing method in university campus. College students are high-quality people. More * * * can be produced for environmental protection. Merchants can open on campus.

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Show a series of activities related to environmental protection. Not only played a role in promoting products. It also invisibly improves the reputation of the product.

Second virus marketing

Viral marketing, also known as viral marketing, is a common online marketing method. Commonly used in website promotion, brand promotion, etc. Viral marketing uses the principle of user word-of-mouth communication. On the internet. This "word-of-mouth communication" is more convenient. Will spread like a virus. Therefore, viral marketing has become an efficient way of information dissemination. Besides. Because this kind of communication is spontaneous between users. So it is almost a free online marketing method.

Low cost virus marketing. Efficient marketing methods. It has been used by many manufacturers. But on campus. This marketing method is rare. There is a close relationship between college students. Communicate more. Like surfing the internet. I like to go to social networking sites such as post bars and forums. These behaviors. It will undoubtedly be an ideal place for virus marketing. If you can create excellent "viruses" in places such as post bars and BBS. Then the publicity effect of the product will multiply.

Three experience marketing

Experiential marketing means seeing, listening, using and participating. Fully * * * and mobilize consumers' senses, emotional feelings, thinking, behavior, correlation and other perceptual and rational factors. Redefining and designing marketing thinking methods. This way of thinking breaks through the traditional assumption of "rational consumers". It is believed that consumers are both rational and emotional when spending. Consumers' experience before, during and after consumption is the key to purchasing behavior and brand management.

Experience new product marketing. It is also a better way to promote campus. By setting up experience points on campus. Not only can it promote products. It can also attract some people to experience it. Achieve a sensational effect.

Four knowledge marketing

Knowledge marketing refers to spreading new science and technology to the public and its influence on people's lives. Through popular science propaganda. Let consumers not only know. I know why. Re-establish a new product concept. Then let consumers sprout demand for new products. Achieve the purpose of broadening the market.

This marketing method. Many manufacturers have used it. It seems that the effect is not bad. In the specific super-doing, you can give free lectures on the issues that college students care about.

Five word-of-mouth marketing

Word-of-mouth marketing refers to the enterprise's efforts to make consumers spread their product information and brands through the communication between relatives and friends. This marketing method has high success rate and strong credibility. This marketing method based on word-of-mouth communication is called word-of-mouth marketing. From the practical point of view of enterprise marketing, word-of-mouth marketing is a marketing method and process that enterprises use various effective means to trigger customers to talk and communicate about their products, services and the overall image of the enterprise, and encourage customers to introduce and recommend to people around them.

Very suitable for college students to use word-of-mouth marketing. Because college students like to share their good consumption experience with friends and classmates. It is also very likely that you will bring friends to spend. There are also many channels for college students to exchange information. You can send text messages. Network, etc. Information exchange is more convenient.

The method of university marketing

Marketing strategy is a process in which an enterprise takes the customer's demand as the starting point, obtains the customer's demand and purchasing power information and the expectations of the business community according to experience, organizes various business activities in a planned way, and provides customers with satisfactory goods and services through coordinated product strategy, price strategy, channel strategy and promotion strategy, thus realizing the enterprise's goals. Here we want to introduce an important content in marketing-4P theory.

In the cultivation of students, colleges and universities should have their own key training direction and brilliant subject design. As far as I know, some schools have designed cooperation projects or exchange projects. The purpose of setting up these programs is to increase brand differences and make themselves different, so as to form their own school-running characteristics in the future development process, thus broadening students' horizons and making graduates more competitive. ⑵ Price: The price of the school is the sum of all the expenses needed during the study period.

In fact, schools can play a great role in these expenses. At present, colleges and universities in China are roughly divided into three levels of majors: one major, two majors and three majors. Judging from the annual college entrance examination volunteer guide, the price from high to low is three, two and one, of which three books are the most expensive. Faced with this negative correlation between major and price function, schools can take appropriate relaxation of the conditions for granting scholarships or other grants to balance. For some poor students with poverty certificates issued by local civil affairs departments and excellent academic performance, tuition fees will be reduced and living allowances will be given appropriately. Of course, schools can also increase work-study programs, so that students can not only earn money economically, but also improve their abilities and accumulate some work experience at work.

⑶ Promotion: The promotion of a school is to convey its products and enterprise information to customers.

Such as media advertising: placing advertisements in mass media such as TV or newspapers and magazines.

Outdoor advertising: body advertising is a good choice, among which the body advertising of the school bus is the best choice. Bright colors, eye-catching school names, and driving time are mostly in the morning, middle and evening rush hours, which is bound to gain higher attention, publicize the image of the school and improve its popularity.

Post banners: Set up some banner advertisements on campus development day every year.

Parents' recommendation has a good reputation: the evaluation between parents and classmates is sometimes more convincing than advertisements.

(4) Acquisition and distribution: The channel for school products to reach demanders is employment.

On the issue of employment, we should make a good career plan from the freshman year, and let them know their goal of entering the university campus, which can also play a certain auxiliary role in learning. During school, the school should provide some training for students to find jobs and choose jobs, so that students can be more fully prepared for employment. On the other hand, schools should hold more job fairs on campus, let enterprises enter the campus, and let students have more opportunities to contact their demanders, so as to better understand the social demand for talents.

In short, schools have human, material and financial resources, and each school has its own competitiveness that is different from other schools. How to optimize and integrate many competitiveness into the core competitiveness of the school and "market" it is a problem that needs to be considered in school marketing management. Many schools are actually marketing themselves. For example, some schools advertise in newspapers, some schools promote themselves through the Internet, and some schools provide open teaching weeks for parents to see themselves. In a word.