Yang Dong Xv,1born on August 8, 962, was born in Zhangjiagang City, Jiangsu Province. He graduated from Donghua University (formerly China Textile University) department of mechanical engineering with a master's degree. He is the founder of Shanghai Desert Island Real Estate. He is currently the president of Shanghai Lianhe Real Estate Investment Co., Ltd., the first real estate enterprise in China, and concurrently serves as the vice president of China Real Estate Society, director of China Real Estate Association and vice president of Shanghai Real Estate Brokers Association.
Chinese name: Yang Dong Xv.
Mbth: island
Alias: desert island
Nationality: China.
Ethnic group: Han nationality
Place of birth: Jiangsu Province
Date of birth: 1962
Occupation: entrepreneur
Graduate school: Shanghai Donghua University
Masterpiece: real estate integrated marketing theory
Hobbies: writing.
The life of the character
idyll life
Yang Dong Xv was born in an ordinary family near the Yangtze River in Jiangsu, the eldest son of the family. He always thought that his father was the first teacher in his life and studied in a local provincial key middle school. I have been independent and studious since childhood. After the early Cultural Revolution, the core words in my memory were: poverty, simplicity, river and Yuan Ye.
☆ Campus experience
I studied in department of mechanical engineering of Shanghai Donghua University during my undergraduate course. Yang Dong Xv loved literature and wrote poems and essays during this period. He won the Youth Poetry Creation Award of Shanghai Literature Newspaper, joined the Party and served as the President of the Student Union during his college years. 65438-0984 stayed in school to teach, and then transferred to the school newspaper as the editor-in-chief.
☆ News life
1986, Shanghai Wen Wei Po recruited editors nationwide, and Yang Dong Xv joined the important news department of Wen Wei Po as an editor. Later, under the guidance and support of Hou Jie, Minister of Housing and Urban-Rural Development, he became the editor-in-chief of the first provincial and municipal newspaper in China, founded Wen Wei Po Real Estate World Weekly, and began to use the pseudonym "Desert Island". During this period, he wrote nearly 300,000 words of real estate news commentary, becoming the first influential real estate editor in China.
Build a desert island.
1999 With the direct support of Shanghai Real Estate Bureau and Shanghai Real Estate Group, Yang Dong Xv founded the first real estate studio in Shanghai-Shanghai Desert Island Real Estate Studio, and served as the director. He also served as the president of Shanghai Real Estate Information Development Company and Shanghai Real Estate Asset Management Company, and participated in the preparation of Shanghai Real Estate Research Center. Thus entered the field of real estate marketing in China. Shanghai Desert Island Real Estate Studio launched the first regular professional report "Desert Island Report" in the field of real estate marketing in China. Desert Island Real Estate Studio has opened branches in 12 provinces and cities nationwide, ranking among the top ten real estate marketing in China. During this period, the theory of integrated real estate marketing initiated by Yang Dong Xv, as an important theory of real estate marketing in China, was promoted in Tsinghua University, Fudan University, Zhejiang University and other institutions, and was invited to give lectures in national key institutions, and more than 20 provincial real estate forums became speakers.
☆ Media integration
After the practice of establishing Shanghai Real Estate Information Development Company in cooperation with Shanghai Jiefang Daily, Yang Dong Xv and Zhongrun Jiefang jointly established Shanghai Rundao Communication Co., Ltd. and served as the president, and founded a series of special editions such as Shanghai Real Estate Starry Sky, Jiefang Daily Real Estate Starry Sky, Morning News, Xinmin Evening News and SMG Real Estate Starry Sky. Receive the delegations of Shanghai Wen Hui Xinmin Daily Group and Shanghai Liberation Daily every week.
☆ Generation development exploration
In 20 10, Yang Dong Xv stepped into the field of real estate "agent development" and served as the chairman and president of Shanghai Zhong Kai Real Estate Development Management Co., Ltd. He emphasized that real estate entered the era of "both sides" with equal emphasis on capital and intelligence; He has carried out real estate development business in Jiangsu, Liaoning, Jiangxi, Shaanxi and Henan, and was invited to give a keynote speech at the annual meeting of China Real Estate Association twice.
☆ Form a joint maritime fleet.
In 20 15, Shanghai Lianhe Real Estate Investment Co., Ltd., the first real estate enterprise in China initiated by Yang Dong Xv, was registered in Shanghai Free Trade Zone with the cooperation of 10 national famous real estate enterprises. Yang Dong Xv became the first president, which opened a new chapter for China real estate enterprises to jointly explore new overseas markets and promoted the internationalization of China real estate.
Yang Dong Xv integrates media operation, academic research and marketing. He has served as the Secretary-General of Shanghai Real Estate Marketing Double Top Ten Selection Campaign, the Secretary-General of Shanghai Real Estate Brand Expansion Campaign and the Deputy Secretary-General of China Housing Development Forum' 99. He has published a series of monographs such as Shanghai Real Estate Marketing Theory and Practice, Shanghai Real Estate Marketing Case 97 Edition, Shanghai Real Estate Marketing Case 98 Edition and Family Investment Guide. Its research project "Real Estate Integrated Marketing" won the second prize of Shanghai Scientific and Technological Achievements. In recent years, he has been a lecturer in Tsinghua University real estate graduate class and Shanghai Jiaotong University real estate graduate class. He has given speeches on personal marketing concepts in more than 20 provinces and cities such as Beijing, Shanghai, Shenzhen, Guangzhou, Jiangsu, Henan, Zhejiang, Chongqing, Jiangxi, Hubei, Hong Kong, Changchun, Shenyang and Tianjin, and was named as the representative of China real estate marketing circle.
In 2003, he was rated as one of the top ten outstanding commercial real estate planning experts in China, the top ten marketing planning experts in China, and one of the special real estate contribution experts in China. He was hired as a researcher by the Chinese Academy of Management Sciences. China Economic Publishing House, the voice of the president, listed him as one of the top ten outstanding real estate managers in China. The Shanghai Desert Island Real Estate Studio led by him ranks among the top ten real estate marketing in Shanghai and the top 20 outstanding real estate agencies in China, with nearly 600 talents in real estate news system, real estate planning, agency and real estate development management.
Yang Dong Xv put forward the theory of real estate integrated marketing in 200 1, which was reprinted by Real Estate News and China Real Estate and Marketing magazine. Its real estate theory is being applied in Hangzhou, Nanjing, Chongqing, Shanghai and other places.
Major awards
In 2004, People's Daily, China Corporate Culture Promotion Association and China Marketing Society awarded the "Special Contribution Award" to the first China Real Estate Planning Grand Prix.
In 2004, Discovery magazine was selected as "China Outstanding Person Festival".
In 2004, China Private Economy Research Association awarded "Top Ten New Co-managers of China Advertising Industry".
In 2004, the organizing committee of the first China Real Estate Planning Grand Prix of China Marketing Society of China Corporate Culture Promotion Association awarded "Top Ten China Real Estate Marketing Planning Experts".
In 2004, China Corporate Culture Promotion Association and the Organizing Committee of the First China Real Estate Planning Grand Prix of China Marketing Society awarded the Special Contribution Award to the First China Real Estate Planning Grand Prix.
In 2005, China TOP 10 Real Estate Research Group awarded "Top 2005 China Real Estate Entrepreneurs 100".
In 2005, the Organizing Committee of China Real Estate Detail Exhibition awarded "Real Estate Marketing Expert of 2005 China Real Estate Detail Exhibition".
In 2005, Shanghai Real Estate Industry Association, Shanghai Real Estate Economics Association, Shanghai Real Estate Brokerage Industry Association and Shanghai Land Society awarded "Top Ten Contributing Entrepreneurs in Shanghai Real Estate 18 Circulation Field".
In 2008, the organizing committee of China Real Estate Planners Annual Meeting awarded "China Real Estate Planner".
In 2008, the International Construction Industry Association awarded the International Cultural Outstanding Person Award.
In 2008 and 2007, China Integrity Enterprise Association and China Real Estate Brand Research Center awarded "Top Ten Influential People in Integrity Construction of China Real Estate Agency Industry".
In 2009, China Housing Industrialization Construction Promotion Association, Asian Housing and Environment Development Research Association and other six units awarded "Top Ten Innovative Leaders of Real Estate Marketing Planning in China in 2009".
20 1 1 Morning News awarded "Shanghai Top Ten Real Estate Figures of the Year"
20 12 Xinmin evening news agency awarded "Shanghai real estate person of the year"
20 14 Netease real estate awarded "the most influential person in overseas real estate"
20 14 Sohu Focus awarded "20 14 Most Leading Person"
Major social activities
1997 Deputy Director and Secretary General of Shanghai Real Estate Double Top Ten Award.
Zhou Xin and other 10 marketing talents were selected in Shanghai for the first time.
1998 Secretary-General of National Promotion of Sheshan International Plate in Shanghai.
Sheshan's international regional position in the high-end market in China has been formed. 1999 served as the Secretary General of the Marketing Forum of China Housing Development Forum.
In China, the real estate industry withdrew from the integrated marketing theory and began to practice.
In 2000, he served as Secretary-General of the first real estate brand promotion activity in Shanghai.
"Greenland Group" became the first batch of well-known real estate trademarks in China.
200 1 Secretary-General of the first Shanghai-Hong Kong real estate forum.
More than 30 Shanghai real estate entrepreneurs, including Greenland Group, visited Hong Kong for the first time.
Main academic works
1999.06 China Housing Development Forum "Ten Obstacles to Real Estate Marketing Planning"
Housing and Real Estate Department of the Ministry of Construction, China Real Estate Association
1999.08 pay attention to cross-century development hotspots
Ten obstacles to real estate marketing: Shanghai University of Finance and Economics Press P467-476 ISBN: ISBN 7-81049-352.3/F298.
In June 2000, "Theory and Practice of Real Estate Integrated Marketing" was awarded by Shanghai Science and Technology Commission.
"Shanghai Science and Technology Achievement Award"
2002.04 Voice of the President
P329-338 ISBN: ISBN 7-80147-667-0, spokesperson of Informationism Enterprise Management Press.
2004. 10 selected practical real estate EMBA courses Tsinghua University publishing house124-133 ISBN: ISBN 7-302-09644-9/tu.236.
Research on Shanghai Real Estate Market
2005.08 Real Estate Marketing Management Paper
National real estate planner post certification training
2006.0 1 "China Real Estate Industry 100 Successful Cases"
Economic management press p 531-542 ISBN: ISBN 7-80207-481-9.
Facing the Shanghai property market in June, 2008, thinking about the current situation of housing enterprises.
Real estate broker (June 2008) (69 issues in total) ZhunZheng (K) No.529.
20 10. 10 China housing development theory academic paper "the practice of real estate development model"
Housing and Real Estate Department of the Ministry of Construction, China Real Estate Association
20 12.03 the fourth China real estate development forum "discussion on the development model of affordable housing" paper.
Department of Real Estate, Ministry of Housing and Urban-Rural Development, China Real Estate Association
20 12.08 Seven Challenges of Housing Enterprises in Shanghai
Xinmin Evening News 20 12.8.08
Main academic papers
1996.06 Deputy Editor of Shanghai Real Estate Marketing Theory and Practice.
East China Normal University Press ISBN: ISBN 7-5617-1551-x/f.061.
1998. 12 deputy editor of the monograph "guide to family investment and financial management"
Shanghai Science and Technology Literature Publishing House ISBN: ISBN 7-5439-1332-1/z.869.
1999 438+0, deputy editor's monograph "Real Estate Marketing Skills and Examples".
Shanghai Sanlian Bookstore ISBN: ISBN 7-5426-1212-3.
2002.0 1 Published the monograph "Classic of Human Settlements in the New Century".
Oriental publishing center ISBN: ISBN 7-80627-851-6/tu.4.