For many college students, when they are village officials, take an examination of civil servants and go to public institutions, most of them will choose a safe way of employment. Instead of looking for it? Iron rice bowl? It seems a bit bold to choose to start your own business as soon as you graduate. Luo, Huang Xing, Wang Yunzhen and Chen Fada, four young people with an average age of only 23, have devoted themselves to the upsurge of entrepreneurship after graduating from college. Instead of choosing popular cities such as Xiamen and Fuzhou, which most people yearn for, they returned to their hometown of Fu 'an and established Yuanxing Trading Co., Ltd..
Meet like-minded entrepreneurs
Among them, Luo, Huang Xing and Chen Fada graduated from yang-en university, Minjiang College and Wuhan Institute of Technology respectively last year, while Wang Yunzhen is a fresh graduate of Minnan University of Technology. He joined the team in his junior year. In high school, they were classmates. After going to college, although the four of them are scattered all over the country, the distance of space has not hindered their communication and exchange.
Huang Xing said that when he was in college, he liked reading books on management and entrepreneurship. Fuan has a strong entrepreneurial atmosphere. At the hometown meeting in the university, he heard many entrepreneurial stories of his predecessors. Their entrepreneurial enthusiasm infected Huang Xing, who first came up with the idea of starting his own business. ? We can't be together if we don't have the same language. ? Huang Xing said that after he shared his entrepreneurial ideas with three other partners, everyone made up their minds without much hesitation.
Huang Xing has accumulated experience in the operation of e-commerce platform during his internship. He has a relative who is doing herbal tea business in Tianjin. Huang Xing, a frequent visitor to Taobao, found that the purchase price of herbal tea was much lower than that on Taobao. As soon as his head gets hot, he will go to his relatives' house to purchase goods and focus on the herbal tea market. Is it feasible? ? For Huang Xing, who just started, and the other three partners, there was not enough consideration at that time. With the enthusiasm that newborn calves are not afraid of tigers, they quickly finalized Huang Xing's plan, and then they started to open online stores in full swing.
How to apply for YBC assistance? Waterloo?
On July 20 12, after returning to Fuan, four eager boys raised 654.38+10,000 yuan as the cost of opening an online shop. I thought this fund was more than enough to pay all the expenses, but when they were ready to register the online store, Taobao Mall greatly increased the deposit, and only one deposit was 10 ~ 10. In desperation, the four people got a sponsorship of 654.38+10,000 yuan from some enterprises through relatives and friends.
This is just the first hurdle in their entrepreneurial process. Subsequently, they began to make preliminary preparations for applying for YBC's venture capital assistance. 65438+ In February of the same year, after full preparation, they came to the YBC review meeting for inspection. Unexpectedly, they met? Fiasco? Of the eight projects applied for this time, they are the only one who failed to be killed.
? The tutor said that we were arrogant, a little impatient and didn't look like entrepreneurial youth. ? This experience made Luo hard to let go. He recalled:? This failure is the only time I failed to complete the task assigned to me by the team. I visited my tutor who refused us. He said, do you know why you failed? It's not that your work is not good enough, not that your project is not good enough, but that your age is not good enough. ? How to calm down, improve the plan and try to pass the next review smoothly? This has become a top priority for four people. ? We have just started a business, and the first step has not yet stabilized. If we encounter setbacks now, we will stop, so our life will be stuck here for a long time. I don't have the courage to overcome it now and I won't have the courage to overcome it in the future. ? With this self-confidence, Luo and other partners in the team walked out of the haze of failure and began to prepare for the second review.
Calm down and make a business plan, and finally get approval.
After the failure of the first evaluation, the four people had full communication with the tutor. At that time, their products were not on the line, and the scheme was not mature. The tutor suggested that it is very important to insist on being an online shop, starting from the local market and starting from the local market. Purchasing goods from the local market not only has the advantages of purchasing channels, but also enjoys the preferential price of purchasing costs.
Under the guidance of the tutor, they perfected the original business plan. From focusing on herbal tea to focusing on tea, relying on the cultivation of tea market, expand the herbal tea market. There is a local tea manufacturer in Fuan, which sells both online and offline. Later, herbal tea was introduced as a supplement to tea. Housewives, administrators and people's teachers with strong purchasing power and high consumption power are their main customer groups.
After nearly four months of study, improvement and practice, they exceeded the planned sales target for the first three months of 20 12. Fade the original green and impetuous, in the second YBC review meeting, the tutor commented:? You look like young entrepreneurs. ? With solid achievements and steady style, they successfully passed the review and obtained financial support from YBC. For them, financial aid is secondary. What matters is the lessons they have learned in this process, the efforts they have made, and the thoughts and sparks that have collided with their mentors and peers.
Less than a year's entrepreneurial experience, this pure college student's entrepreneurial combination has experienced confusion, youth, frustration and joy after success. Today, their online store has an average monthly sales of 40,000 yuan. It's easier to fight a mountain than to defend one. They will continue to be tested by the unpredictable market, faithful wives.
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