Whether opening a single Internet cafe or a chain Internet cafe, the location of the Internet cafe is a very important factor, because the location of the Internet cafe is likely to determine the future business of the Internet cafe. Therefore, when opening an Internet cafe now, we must carefully consider the location of the Internet cafe, mainly considering the following aspects.

1, dividing the business circle

First, conduct market research and collect data and information, including population, economic level, consumption capacity, development scale and potential, income level, and the grades, development opportunities and growth space of previous research business districts. Divide the city into business districts, such as Xianlin University Town in Nanjing, Hunan Road, Jinrunfa Residential District in Hexi, Jiangning Development Zone and so on.

Step 2 choose a business circle

By evaluating the situation of different business districts, including people flow test, customer ability comparison, popularity and convenience consideration, the best location and reasonable choice are obtained. On the basis of understanding the market price, regional division, supporting conditions of engineering property and the nature of ownership, the turnover forecast and financial analysis are carried out to finally determine whether the lot has the ability to open stores.

In the selection criteria of business circle, on the one hand, we should consider the customer group positioning of Internet cafes, on the other hand, we should consider the stability and maturity of business circle. Different positioning of customer groups will attract different customer groups, so the choice of business circle will be different.

3. Calculation and selection of gas gathering points

After choosing a business circle, the location also determines where the most important gathering point of this business circle is. For any mature business circle, it is impossible for any place to be a gathering place, but there must be the most important gathering place for guests. We should strive to open stores in and around the most gathering places.

When choosing an Internet cafe, we should also consider whether the main pedestrian routes will be intercepted by competitors. The customer base has a main assembly line, and if the gathering point of competitors is better than ours, it will be affected. If it is the same, it doesn't matter. For example, there is an internet cafe in a business circle, and the main passenger flow comes from the east. If it is west 100 meters, it is not appropriate to open another internet cafe, because a large number of passengers are intercepted by existing internet cafes, and the benefits of opening a store will not be good.