Popular culture is popular among teenagers, which has a great influence on all aspects of teenagers' daily life through fashion, diet and music. College students are group representatives with strong learning and absorption ability, active thinking and independent personality. Let's talk briefly about the influence of popular culture on college students' values and its countermeasures, which I collected for you. Welcome to read the collection.
On the influence of popular culture on college students' values and its countermeasures 1 Abstract: The research shows that popular culture shows great vitality in college students' life and study, profoundly affects college students' values, changes their life concepts, and has some negative effects on their entertainment and consumption patterns.
Keywords: popular culture; College students; Values; Influence; Countermeasure research
Abstract: The study found that popular culture shows great vitality in college students' study and life, and its novelty, consumption, extensiveness and other characteristics have a profound impact on college students' values and changing their outlook on life, which has a certain negative impact on college students' entertainment and consumption patterns.
Keywords: strategy; Popular culture; College students; Values; affect
"Popular culture refers to the phenomenon and activities of popular culture in the development of secularization in modern society, especially since the 20th century." [1] "Pop culture is popular (designed for the masses), short-lived, easy to forget, low-cost, mass-produced, humorous, sexy, deceptive, attractive and big business." [2] Popular culture is quite different from traditional culture, which is a very complicated cultural phenomenon.
So, how do college students view pop culture? What influence does popular culture have on college students' values? As a college student, how should we correctly avoid the negative influence of popular culture? In this paper, a questionnaire survey was conducted to solve these problems. This survey was conducted in the form of an online questionnaire with 16 design questions, which was aimed at college students. 799 people answered in two months. At the same time as the questionnaire survey, the members of the research group also conducted interviews.
First, the impact of popular culture on the development of contemporary college students' values
First of all, popular culture is a complex concept, and its contents are varied. In the eyes of contemporary college students, pop music, buzzwords and fashion clothes account for 59.43%, 50.08% and 47.75% respectively, which are the representatives of pop culture in college students' minds. Weibo and Blog also developed gradually after QQ and WeChat, and became important communication tools, accounting for 37.23%. Compared with online shopping, Korean dramas and online games, it is only a popular cultural expression sought after by some students and does not dominate the development direction of popular culture.
Secondly, in terms of the source of pop culture, the proportion of people who know about pop culture through mobile phones and computers is as high as 83.64%, which shows that the network has become the main way for college students to know about pop culture. Although TV broadcasting, newspapers, street advertisements and friends' communication also bear the important functions of promoting popular culture, their influence is weaker than that of the Internet. In popular culture, network culture has the greatest influence on college students, accounting for 83.8 1%, which shows that the network has won the hearts of college students with its huge resource advantages; Followed by film and television culture is 44.41%; Thirdly, Korean culture is 24.71%; Relatively speaking, college students pay less attention to draft culture and hip-hop culture and are less affected.
Thirdly, in terms of the attention of popular culture, TV dramas and movies are most concerned by college students online, accounting for 74.62%; Followed by news, accounting for 54.26%. While paying attention to the current fashion and entertainment, college students have not neglected their attention to the current affairs of the country, which is worthy of recognition. For entertainment programs, novels, funny videos and celebrity gossip, because college students have more free time, they can't help choosing leisure time; Taobao accounts for 33.06%. With the emergence of Alipay, online shopping is welcomed by college students because of its fast and convenient characteristics. Choosing college students who follow the trend of fashion will inevitably increase their purchases.
Playing games is a good way for college students to release themselves and get rid of loneliness. Especially with the popularization of computers, playing games seems to be a necessary skill.
Fourthly, in terms of buzzwords, college students are basically familiar with buzzwords, and 93. 16% people use buzzwords. In other words, in their daily study and life, the use of buzzwords can be seen everywhere. Among the influences of buzzwords on college students, some research shows that 66.2% of the students think it has only a certain influence, but 14.73% of the students think it has a great influence, which is probably because most online buzzwords are not positive. [3]
Fifthly, the commercialization and consumerization of popular culture are becoming more and more serious, which is manifested in college students, that is, the change of consumption concept brought by popular culture. According to the survey data, most college students have invited guests on their birthdays.
Through the analysis of the above survey data, we can know that popular culture has penetrated into all levels of college students' life and study, and has had a far-reaching impact on their consumption, lifestyle and entertainment. Popular culture contains social value orientation, which leads the changes of college students' ideological concepts, with both positive and negative aspects, and profoundly affects the healthy learning and living environment of college students and the development of ideological and political education in colleges and universities.
Second, the influence of popular culture on college students' values.
First of all, pay attention to the influence of campus culture.
Secondly, strengthen the construction of education base, and enrich the content of popular culture with the demonstration and guidance of regional culture.
Third, colleges and universities should strengthen the promotion of traditional culture and lead popular culture with excellent traditional culture.
In the construction of university culture and management, the influence of popular culture on college students should not be ignored. Colleges and universities should adhere to the direction of culture, hold high the great banner of socialist core values, actively explore the joint efforts of popular culture, regional culture and traditional culture, correctly lead the healthy development of popular culture, and create a warm and comfortable cultural atmosphere for college students.
References:
[1] Li Xiaobao, Xiao Lingyun. Popular Culture and the Cultural Dilemma of Contemporary Youth Groups [J]. China Youth Studies, 20 1 1(06).
[2] Zou Yuejin. Popular culture and art [M]. Changsha: Hunan Fine Arts Publishing House, 2002: 34.
[3] Zhou Jiangping, Liu,. Investigation report on college students' popular culture and its influence on students' values, 20 1 1.
On the influence of popular culture on college students' values and its countermeasures II. Network culture is mainly supported by computer technology and communication technology, with the Internet as the carrier and information transmission and communication as the means. Network culture has worldwide characteristics. As an interactive, open and multimedia culture, it plays an important role and significance for college students to establish socialist core values.
First, the main characteristics and functions of network culture.
1。 Analysis of the main characteristics of network culture
Network culture has formed its own characteristics in the process of continuous development, and the most prominent feature is virtuality. The virtuality of network culture depends on the virtuality of cyberspace, so this feature is also the logical starting point of the existence of network culture. Network culture is a virtual cultural format, but it is not a rupture of real culture, but a combination of reality and virtual world with the help of digital technology. Secondly, the openness of network culture is mainly reflected in the freedom of emotional expression, which makes the information source no longer single. There is also the interactive characteristics of network culture, which mainly refers to the real-time interactive operation mode when people send, spread and receive all kinds of information in information exchange activities. In this interactive process, participants selectively absorb information and give feedback, thus enhancing the flexibility and pertinence of information release. Furthermore, the diversity of network culture is mainly reflected in the diversity of information content, the diversity of network cultural expressions and the diversity of network cultural subjects.
2。 Functional analysis of network culture
Network culture has penetrated into all aspects, mainly because the role of network culture has practical value. The role of network culture is multifaceted, especially the guiding role. In the network activities of college students, network culture also plays a guiding role in students' values.
First, network culture has the function of ideological and political education, which promotes the renewal of college students' ideological concepts and enhances the effect of ideological and political education, thus making college students develop healthily ideologically.
Secondly, the development of network culture has greatly changed the lifestyle and thinking mode of college students, influenced and promoted their thinking mode, and has the functions of spreading knowledge and culture and providing entertainment for people.
Secondly, the influence of network culture on college students' core values and its reasons.
1。 The Influence of Network Culture on College Students' Core Values
The influence of network culture on college students' core values includes positive and negative effects. First of all, it has a positive impact on college students' social values. College students can deeply feel the development of the country, the rejuvenation of the nation and their own development opportunities in the network culture. Secondly, it is conducive to the formation of college students' views on success and employment, positive and multi-dimensional views on interpersonal communication and autonomous learning. This is mainly reflected in the fact that the development of online education itself is an innovation of traditional education mode, and the network multimedia technology has changed the traditional teaching mode. The negative effects are mainly reflected in the distortion of contemporary college students' value orientation, the lack of college students' value goals and the disorder of college students' value evaluation standards. This is mainly because the evaluation criteria of pluralistic values brought by pluralistic network culture will be different. However, under the impact of network culture, the current evaluation criteria of college students' values are in a disorderly state, and the evaluation criteria are relative and become tolerant in evaluation. These negative effects should be solved in time to provide a good learning environment for college students.
2。 An analysis of the influence of network culture on college students' core values
The reasons why network culture affects college students' core values can be divided into several important levels. Firstly, there are social factors, mainly the defects of network monitoring and protection technology, and there are difficulties in network legislation; Secondly, the lack of network ethics makes the supervision of the network not in place. From the perspective of colleges and universities, the main reasons are that ideological and political education in colleges and universities is relatively backward and the scope of online ideological and political education is relatively narrow; Network moral educators lose their advantages because of lack of sufficient experience in network ideological education; The construction of campus network culture is also lagging behind, and teachers are relatively lacking. Finally, the problems of college students themselves. Influenced by information worship and their own growth environment, college students' moral cognition and behavior are inconsistent.
Thirdly, the optimization strategy of the influence of network culture on college students' core values
1。 Strengthen the reconstruction and purification of network culture
University is a transitional stage for students to enter the society, and it is necessary for college students to establish correct values at this stage. The network environment will have a great impact on college students' physical and mental health and the quality of life and study. To correct the value orientation of network culture, we should vigorously carry forward the main theme of socialist culture in specific measures, which can not only strengthen the network information service, but also meet the information needs of college students, thus creating a healthy and upward network space. At the same time, it is necessary to cultivate the original network cultural content with national characteristics and take effective measures to strengthen the purification of the network environment.
2。 Establishing a new network ideological and political work team
The quality of ideological and political workers in this respect should meet the actual needs, have a profound level of Marxist theory and a sense of responsibility to safeguard this theory; We should be able to deeply understand the characteristics of the network, skillfully use the network, and grasp the ideological and behavioral status of college students in time; Must have the ability to respond quickly in order to work purposefully; We should scientifically and accurately analyze and grasp the thoughts and behaviors of college students, be brave in breaking the old and establishing the new, and forge ahead.
3。 The guiding role of network culture has been further strengthened.
Because the information in the network is messy, various ideas, theories and social hotspots interact with each other. Faced with this situation, the management department of network culture should seek advantages and avoid disadvantages, further strengthen the guiding role of network culture, master the leading role of network public opinion and improve the level of network guidance. In the implementation of specific measures, we should adhere to the correct guidance of public opinion, constantly strengthen the coverage and influence of ideological and political education for college students' netizens, deeply publicize the great achievements of reform, opening up and socialist modernization, and strengthen the active guidance of social hot issues. The authority of news propaganda can be achieved through forums and media with strong credibility. Create a good public opinion atmosphere, carry out ideological education in strengthening information service, let college students convey mainstream values in interaction, and form a working mode that keeps pace with the times.
4。 Improve the network culture management system
Law and morality are important means to adjust people's behavior and an important way to standardize network culture. Therefore, in the further development of network culture, we should improve the management system of network culture, start with improving relevant laws, regulations and system provisions, strengthen network legislation, and make information services have laws to follow. Only in this way can we create a good environment for the correct establishment of college students' core values. At the same time, we should also improve the technical level of network monitoring and protection, ensure network security, and protect students from illegal unhealthy websites or unhealthy content.
5。 Strengthen the education of college students' core values
In order to strengthen the education of college students' core values, schools can start with network moral education and let college students form self-discipline of network moral behavior; We should pay attention to the reform of educational methods, organize and carry out systematic network moral education activities for college students step by step, and guide them to establish correct network moral values and cultivate them. It is necessary to strengthen the guidance education of college students' network mental health and strengthen the construction of teachers.
In a word, it is very important to correctly handle the relationship between network culture and college students at the stage of rapid development of network technology. This requires not only the efforts of schools, but also the strengthening of social supervision of network culture, and the selective learning of network culture by college students themselves is more important. Therefore, only by perfecting and comprehensively considering from multiple levels can we correctly establish the core values of college students.
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