This book is the first biography of the legendary Edward bernays. Edward bernays is the nephew of psychoanalyst Freud. He borrowed his uncle's psychological theory to make people buy products they didn't need originally, and influenced people's views and concepts on things, thus gaining the title of "father of public relations". No one knows more about publicity and packaging than bernays, and knows more about how to reverse public awareness and how to turn it into collective action. He dominated American politics for 40 years, which influenced the voting behavior of voters and the important decisions of many American presidents. In the market, he has created countless products. His first theory has now been written into the textbooks of popular psychology and marketing, and is still used repeatedly by various media manipulation, public relations and advertising companies. Through interviews with bernays before his death and numerous personal documents about him, the author reveals many important publicity events led by bernays for most of his life, and shows the charming, real and controversial side of this public relations master who thinks that "the masses are like mud, they can be squeezed as they want".