1. First of all, I want to say that the quality of business has a lot to do with the address of the store besides the taste and quality. If your store is located in a densely populated area, the business has been bleak for more than 20 days, indicating that the target audience of snail powder in this area is still unacceptable, and it may be necessary to re-investigate and find a new store, mainly in university campuses and commercial areas where some young people gather.
2. If your store meets some basic requirements, such as: the flow of people is relatively large, it belongs to a food street, the snack business next door is better, and the target audience of this food street is mainly young people, then we need to find the reasons from the taste of snail powder, store decoration, marketing activities, sales price and so on;
3. Before finding the reason, let's talk about some reasons why non-Guangxi people can't get used to snail powder. The soup of snail powder is made of snails, and most foreigners can't get used to the spicy and fishy smell of snail powder, but this is precisely the biggest feature of snail powder;
3. In addition, snail powder is characterized by soup base. The soup is oily and spicy enough to see a very obvious layer of red oil. Sour bamboo shoots should not be too sour, dried radish should not be too sweet, and yuba and peanuts should be fried just right. Although you are from Liuzhou, Guangxi, you can do a simple market survey in Chongqing to see what snail powder should look like in the eyes of Chongqing people.
Chongqing people like to eat hot and sour powder and Chongqing noodles. From this perspective, let's analyze the difference between hot and sour powder and snail powder. Hot and sour powder is mainly sweet potato powder, which is hot, oily and sour, and snail powder is rice flour, which is white and round. It tastes completely different. Snail powder tastes a little blunt and smelly after being put into sour bamboo shoots. So from this point of view, apart from the bad smell and the soup base cooked by snails, there are still some similarities between them, both of which are spicy and delicious, so the topic is to highlight a local version of snail powder, which tastes similar to Chongqing hot and sour powder and operates authentic Liuzhou snail powder. When your store has business, diners trust you and then recommend authentic original snail powder to them;
There are several companies in Wu Hanyou that use red oil to make Lamian Noodles, that is, they combine the lightness of Lanzhou Lamian Noodles with Wuhan beef noodles. Lamian Noodles's soul is still there, and the noodles are hand-made on the spot. Because it is Lamian Noodles, the taste is naturally stronger than that of Wuhan traditional beef noodles, and the noodle soup is also improved. It is the noodle soup with red oil beef noodles, which conforms to the eating habits of Wuhan people and has business all over Jiangcheng;
6. The theme can also be changed. Keep the essence of Liuzhou snail powder, learn from the taste of hot and sour noodles that Chongqing people like, use snail powder rice noodles and some ingredients to provide two kinds of soup bases, one is the original soup base of snail powder, the other is the soup base that conforms to Chongqing noodles or hot and sour noodles, and combine the two together to make features, which is called product development innovation;
7. With special products, after positioning, you can carry out some marketing activities through the word-of-mouth communication of the media and diners to maximize the visibility of the store. At present, the new products in the store are all improved on the basis of snail powder and hot and sour powder, which can be regarded as snail powder in line with Chongqing people's preferences. At this time, you can have a free goods tasting for three days or even longer, so that more people like the taste and eat it, as long as your product tastes great.
8. Of course, doing business depends on luck. Business in this shop is not good. Even if it stops, it is not an option to transfer the store, change the area, take over the new store, reopen and start over.
9. I opened a snail powder shop in Chongqing. It's been almost 20 days now, and business is getting worse every day. What should I do? In addition to adhering to and improving products, you can give up, close the store and then transfer the pavement, which can also minimize the damage;
10 Of course, everyone is unwilling to give up and wants to succeed, but in all cities and regions, success is ultimately inseparable from delicious snacks. Therefore, taste is very important. You can go to some famous snack bars in Chongqing to learn from the classics and taste the local snacks before you make plans.
At the end of the paper, I still want to say a few words. I opened a snail powder shop in Chongqing. It's almost 20 days since it opened, and business is getting worse every day. What should I do? To sum up the above relations, there may be the following ways to retreat:
1, stop loss in time, transfer the pavement and find another way out;
2. Transfer pavement, recover funds, do market research, and improve snail powder locally in Chongqing;
3. Improve products on the basis of existing pavements, and carry out promotional activities to attract diners;
4. Insist on making Liuzhou authentic snail powder more authentic;
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