Since the first vlog appeared on YouTube on 2065438+02, the vlog tag has become the most daily video tag in Tik Tok, Weibo and Bili Bili, and vlog has gradually become the most important way for young people all over the world to record their lives and express their personalities.

With 3-5 minutes as the main time, the localization process of vlog in China is not smooth, but no platform giant is willing to let go of a new growth point like vlog. After all, keeping up with the pace of young people means gaining the upper hand in the fierce Internet competition.

Short video introduction:

Short video, referred to as short video for short, is a way of Internet content dissemination, which is generally a video spread in new Internet media within 5 minutes. With the popularity of mobile terminals and the acceleration of the network, short, flat and fast high-traffic content has gradually gained the favor of major platforms, fans and capital.

With the emergence of network celebrity economy, a number of high-quality UGC content producers have gradually emerged in the video industry. Weibo, Second Shot, Aauto Quicker and Today's Headlines have entered the short video industry and recruited a number of excellent content production teams. By 20 17, the competition in the short video industry has entered a white-hot stage, and content producers are also biased towards PGC professional operation.

By June 2020, the number of short video users in China has reached 8180,000, and the average daily usage time is 1 10 minute. By June 5438+February, 2020, the number of short video users in China was 873 million, an increase of 1 billion compared with March 2020, accounting for 88.3% of the total number of netizens.