The most impressive design is the packaging design of coca-cola bottle in college. That is the bottle design of Coca-Cola's online address. Printing online addresses such as "Fairy", "Little White" and "Great God" on the bottle body greatly aroused my desire to buy and made me fall in love with this simple and creative design.

After entering the 2 1 century, there are1700 million consumers drinking Coca-Cola products every day in the world, and about 19400 bottles of drinks are sold every second. 20 16, 10, Coca-Cola ranked 20 16 in the world.

Coca-Cola provides China consumers with more than 65,438+05 brands and more than 50 kinds of beverages to choose from. The daily consumption of its series products in China reached 6,543.8+0.5 billion cups. Since Coca-Cola returned to the China market in 65,438+0979, by the end of 2065,438+04, it had invested more than 9 billion US dollars. By the end of 2020, it has built 43 factories in China with about 45,000 employees.

Coca-Cola and its bottling plant have long spared no effort to support education and public welfare undertakings, promote environmental protection and help the development of local communities in China, with a total donation of more than 270 million yuan. Besides, Coca-Cola is the only enterprise that fully sponsors the Special Olympics, Olympic Games, Paralympic Games, World Expo, Universiade and Youth Olympic Games held in China.

Development background

1888, Asa Candler saw the market prospect of Coca-Cola, bought its shares and mastered all its production and sales rights. Candler began to sell the stock solution for making drinks to other pharmacies, and also began to advertise on billboards in railway stations and town squares. 190 1 year, and the advertising budget has reached 100000 USD.

What really makes Coca-Cola show its strength are two American lawyers. They went to the office of Asa Candler, the boss of the Coca-Cola Company at that time, and put forward an innovative way of business cooperation, that is, the Coca-Cola Company sold them syrup, and their own investment companies and sales outlets mixed the syrup with water, bottled it, sold it, and produced it according to the requirements of the Coca-Cola Company under the condition of quality assurance.