The LOGO of Peking University is Xiao Zhuan. LOGO picture: The emblem of Peking University was designed by Mr. Lu Xun in August of 19 17. The two seal characters of "Peking University" are arranged up and down, in which "North Character" constitutes two back-to-back side statues and "Big Character" constitutes a front statue. The outstanding concept of the school emblem lies in "people-oriented"; The symbolic significance of the school emblem is that Peking University should shoulder the great mission of enlightening the people.