The specialty of communication in Donghua University is training. Facing the media, cultivate compound senior communication talents with both theoretical knowledge of news communication and technical means and ability of communication; With advanced professional studios and networked nonlinear editing and multimedia design rooms, modern characteristic teaching can be carried out, so that students can master the most advanced communication skills, design, make and understand communication; At the same time, a complete teaching staff can cultivate students with profound humanities and social sciences literacy, excellent self-cultivation and cultural aesthetic consciousness.

This major has signed a cooperation project with the School of Media and Art, University of Plymouth, UK, with mutual recognition of credits. Studying in the UK through 3+ 1 or 2+2 can get undergraduate degrees from Donghua University and Plymouth University.

Employment destination

Graduates of this major are suitable for information dissemination in traditional mainstream media such as TV, newspapers and magazines, new media such as news websites and portals, fashion media such as fashion magazines and fashion channels, commercial communication companies such as advertising, film and television, cultural communication, publicity departments such as governments and enterprises, and educational and scientific research institutions.

Based on the characteristics of network new media and fashion communication, graduates have unique employment advantages, especially in the field of network new media and fashion communication. The occupations you can engage in are journalists, multimedia editors, advertising designers, digital video producers, presenters, media managers, publicity and culture managers of enterprises and institutions, etc. In recent years, graduates have been employed by Wen Wei Po, Shanghai TV Station, qtv and other units. , or have studied in China Communication University, Shanghai Jiaotong University and other universities.