First, college students start businesses and let young people pay for failure.
Driven by the policy of double innovation, college students' entrepreneurship has become a craze in recent two years. Compared with social people, they are unconstrained style, newborn calves are not afraid of tigers, and at the same time, because they are students, they will be more sensitive to the needs of college students, so most students start businesses in the campus market.
Although many good companies are based on college students discovering the needs of their classmates, and then giving birth to products, such as Facebook and Hungry. However, the disadvantages of college students' entrepreneurship are also obvious. They have not been trained by formal companies, and their insight and commercial liquidity are weak, and their social experience is insufficient. These time-consuming abilities are what most campus entrepreneurs lack. More importantly, even if they find the real demand, they are likely to be unable to put forward the correct solution because of the lack of corresponding business experience, and there are many loopholes in the implementation level. Eventually, the company will go bankrupt because of poor management or wrong direction.
Research shows that college students are losing patience and are more inclined to do things with higher returns in the short term, but we all know that high returns generally mean high risks. At the age when I should have gone to study art, I gave up my studies with the funds prepared at home, joined the entrepreneurial tide, and finally hit a wall, but missed the best opportunity to study in a top company. This is what I don't want to see. Therefore, it is suggested that college students learn art before they realize it, and don't let your youth pay for failure!
Second, it is difficult to distinguish between true and false demand, and false demand prevails.
The most important thing about the Internet is innovation. Today, we need to see where this innovation is used, for example, to create false demand. The campus market is 500 billion, of which catering accounts for 54%, shopping accounts for 26% and entertainment accounts for 12%. Others, including education and training, account for about 8%. But looking at the press releases of various campus startups, everyone said that their demand is strong, and the market scale ranges from hundreds to hundreds of billions. The author adds up these data, and the market size of the campus is as high as one trillion. According to this figure, the average annual consumption of college students is close to 40 thousand yuan (but we all know that it is far from so high), which shows that the bubble is big.
Objectively speaking, there is definitely a demand for a market of 500 billion yuan, but it is certainly not as exaggerated as the press releases of various countries say. Why is this problem? The author believes that it is still caused by the immature domestic entrepreneurial environment. We judge that there is a demand in a market, and most students we "feel" have this demand. We asked several students to "confirm" our ideas, so we were anxious to find investors to take money to seize the market for wealth management products and then rushed to the street. Many times we calm down and think about it and find a non-existent demand. How can we succeed in starting a business?
If you want to start a business, you might as well ask yourself a few more questions. For example:
Is this demand a real demand?
Is it possible that this is just a requirement derived from other unresolved requirements?
If this requirement is real, can our solution solve this requirement?
Is this the only solution? Is there a better plan?
What scenarios are the products made by our scheme mainly used for?
How often does this scene appear in students' lives? How to make profits?
If you want to understand these problems before starting a business, maybe you can take less detours and don't start a business for the sake of starting a business!
Third, investors are uneven, and business incubation often aborts.
When we talk about starting a business, the first thing that comes to mind is to find investment, not a business model. This is of course wrong. But it is undeniable that capital is too important for starting a business at present, but it is difficult for most entrepreneurs to find reliable investors when they start their first business, and most of them can find some unreliable investors. The level of these investors is uneven. Instead of giving investors some help, they will put pressure on investors because they are eager to cash out, and even directly intervene in the company's business.
As a result, the company began a vicious circle. Investors are eager to cash out, forcing the founder to realize this. The founder was forced to start thinking of various ways to brush the bill. Finally, the bubble burst and the play was over. However, it's not how difficult it is to start a business in China, but because our business environment is still immature, which leads to a low threshold for starting a business, and a large number of entrepreneurs are pouring in. But the market will not deceive people, and a product that does not spend energy on user experience is doomed to be eliminated.
In fact, the author believes that money is not the most important resource in the early stage of starting a business. Talent recruitment, resources exposed online and offline, and suggestions from some senior investors are the greatest wealth. Many investors mistakenly chose unreliable investors, causing everyone to run into the gutter together and finally capsize.
I hope that the author's thinking can help entrepreneurs who want to enter the campus market, don't blindly start businesses, don't create false demands for students, and choose the right investors.