"Endless learning" not only refers to the pursuit of knowledge and skills, but also includes the pursuit of moral sentiment and spiritual realm. This motto reminds students to have an insatiable persistent spirit, and encourages them to keep on advancing in their studies and life, constantly break through themselves and reach a higher level.
The "lofty spirit" embodies the profound cultural heritage of Shandong University and the cultural characteristics of "the most representative university for the research and inheritance of traditional culture in China". The so-called noble spirit is the upright spirit created by great righteousness and virtue, which embodies the noble character of "wealth can't be lewd, poverty can't be moved, and powerful people can't bend" that Mencius refers to.