1. Impact: We will use creative topics. Since it spreads like a virus, it is necessary to choose a suitable virus source. For college students, the topic must be creative and attract them to spread it on their own initiative.

2. Function: The spread speed of virus marketing has increased geometrically. In the Internet era, the distance between users and brands has been greatly narrowed. It is no longer an image that can only appear on the media platform, but an image with affinity and no sense of distance. Users can spontaneously become promoters who love brands. The metabolism of virus marketing is very fast. Although the effect is excellent, it comes and goes quickly because of its strong topic. The development of the Internet makes it easier to receive information, and college students have to contact a lot of information in one day. Therefore, after the communication is in place, we should handle the following things well, guide the transformation of attention into purchasing power, and cultivate potential customers into customers. Virus marketing usually has an S-shaped curve, which is slow at first, accelerates when it expands to a certain range, and slows down when it approaches the maximum saturation point. Therefore, in campus marketing, we must transform communication power into purchasing power before the audience is immune to information, so as to achieve.