Professional ethics is a special moral requirement and code of conduct with professional characteristics that people engaged in a specific occupation should follow in their professional activities. With the development of modern social division of labor and the improvement of specialization, the market competition is becoming increasingly fierce, and the whole society has higher and higher requirements for the professional concept, attitude, skills, discipline and style of employees in Liu Yi. In the process of socialist modernization, college students, as members of society, should also abide by the professional ethics with the main contents of "love their posts and dedication, honesty and trustworthiness, fairness in handling affairs, serving the masses and contributing to society". Professional ethics education is of great significance to the growth of college students.

(A) professional ethics education is an urgent need for college students to meet the challenges of the era of knowledge economy and cultivate comprehensive quality.

An important feature of 2 1 century is the arrival of the era of knowledge economy. Knowledge economy is the abbreviation of knowledge economy, which refers to the economy with modern science and technology as the core and based on the production, storage, use and consumption of knowledge and information. The rise of knowledge economy stems from the new scientific and technological revolution marked by the rapid development of information technology and other high-tech industries. The era of knowledge economy puts forward higher requirements for the comprehensive quality of college students. The comprehensive quality of college students includes ideological and moral quality, scientific and cultural quality, professional skills and physical and mental quality. Ideological and moral quality is the primary quality in comprehensive quality, and its core is learning to be a man, while professional moral quality is an important part of learning to be a man. In the era of knowledge economy, college students should not only learn how much knowledge, but also learn to recognize; College students should not only learn scientific and cultural knowledge, but also learn how to do things and behave. Knowledge economy is also called knowledge economy. Starting from the needs of the times and social development, the development and application of human intelligence are mainly reflected in the correct mastery and flexible application of modern science and technology, and in the promotion of the times and social progress. In the era of knowledge economy, cooperation and team spirit among people are emphasized. In the knowledge-based economy society, a person with high social recognition and high evaluation of life value must be a person who abides by the law, loves his post, is honest and trustworthy, and creates a happy life with his own hands; We must be ready to help others, be brave in taking responsibility, do things fairly, and actively do more good for the society and the people; Must be a person who strictly demands himself, prevents slow progress and consciously resists the erosion of money worship, hedonism and individualism; He must be a person who is dedicated to the public and always puts the interests of the country and the people first. In a word, he must be a person with high professional ethics.

With the development of knowledge-based economy and the continuous progress of society, college students are required to learn to respect, understand and tolerate people better, be good at coordinating interpersonal relationships, rationally and properly handle those inevitable contradictions and conflicts, and cultivate themselves into people with social responsibility and dedication, which is conducive to learning cultural knowledge and innovation and pioneering ability, with lofty aspirations and both ability and political integrity. A person's life is not only determined by society, but also by our own choices and actions. Standing at the historical turning point of the great rejuvenation of the Chinese nation, contemporary college students should focus on the future, be ambitious and broad-minded, broaden their horizons, benefit the society and make contributions. They should strive to improve their scientific and cultural knowledge and professional skills, strengthen the construction of professional ethics, pay more attention to national interests and modernization while paying attention to personal interests, and make their own contributions to the formation of a good social atmosphere and the construction of spiritual civilization. If college students only pay attention to the study and mastery of knowledge and skills, but ignore the education and cultivation of professional ethics, it will be difficult to meet the social requirements for talents, and quality education will become empty talk.

(2) Professional ethics education is the objective need for college students to have a correct attitude, self-confidence, self-improvement, courage and competitiveness in the era of higher education popularization.

In the era background of knowledge economy and the international background of economic globalization, the 16th National Congress of the Communist Party of China proposed to build a well-off society in an all-round way. The task entrusted to education is to deepen educational reform, optimize educational structure, comprehensively promote quality education, and cultivate hundreds of millions of high-quality workers, tens of millions of specialized talents and a large number of top-notch innovative talents. Because China's socialist modernization needs a considerable number of high-level top-notch innovative professionals, tens of millions of applied, practical and skilled professionals in production, management and service at all levels, and hundreds of millions of high-quality workers with certain educational level and production skills. If we say that in a certain historical period, secondary vocational and technical education can train hundreds of millions of high-quality workers because of different professional posts; Then, the cultivation of top-notch innovative talents and tens of millions of specialized talents should be undertaken by different levels and types of higher education. This is the fundamental reason why we must gradually promote the popularization of higher education.