An introduction to the art management major in American universities and a detailed explanation of the art management major in studying abroad in the United States. In recent years, art management has become a hot major in the field of art design in China. At least 40 universities in the United States have majors in art management, ranging from undergraduate to master's degree to doctoral degree. However, this subject has only existed for 30 or 40 years, and it is an interdisciplinary subject, so it is not particularly sound and standardized. Due to the different conditions of early teachers and the different specialties and orientations of each school, the setting of art management specialty is also varied.

A better art management major is often located in an education college or an art college. In Chinese mainland, things are different. Most of the newly opened art management majors are located in art colleges. It doesn't matter which college the art management major is in. Each practice has its own characteristics and advantages, depending on the specific conditions and orientation of each school and major. Social education focusing on art management is located in education colleges, such as the art management major in the Department of Arts and Humanities of Columbia University Education College, the visual art management major in the Department of Arts and Arts of new york University Education College, and the art management and policy major/direction in the Department of Art Education of Ohio State University. Located in the Art College, it emphasizes artistic professionalism. Such as Yale University Theatre Academy, new york Brett College, art institute of chicago, Chicago Columbia College, University of Oregon, etc. Business schools such as Carnegie Mellon University and Indiana University pay more attention to art management. American University in Washington, Temple University in Philadelphia and other public management schools put more emphasis on the policy level and public service of art management.

It is best to set up art management major in comprehensive universities and big cities with many cultural and artistic institutions, rich activities and many practical opportunities, so that students can have more contact with art and practice, broaden their horizons and grow their abilities. The main courses of art management major are: art management, entertainment economy, art brokerage practice, intellectual property law and related laws and regulations, cultural market distribution, art entrepreneurship, financial knowledge, intellectual property cases, party planning and so on.

If you are a student with a wide range of interests, strong communication skills, love of art, strong communication skills, team consciousness and good foreign language, you can consider this major as the application direction, which is also suitable for development in the field of art management. This major is to train applied professionals engaged in management, planning, brokerage, marketing, public relations and other fields in performing arts, publishing, exhibitions, media and entertainment. Students majoring in art management can engage in a wide range of occupations, including art managers and managers of some art and cultural institutions. The duties of art administrators in small organizations mainly include market research, booking activities and dealing with some related financial problems. The responsibilities and scope of work of large-scale art and cultural institutions are broader. In addition to the above duties, they are also responsible for guiding the development of creativity of artists or actors. More experienced art managers need to propose strategic planning guidelines to management.

Generally speaking, China's cultural industry is still in the early stage of development, and the scale of the industry is small. The added value of China's cultural industry accounts for less than 3% of GDP. However, due to the influence of political and cultural traditions, China's current art management system is not perfect, and the past management methods and experiences obviously cannot fully meet the needs of the new era. At present, with the rise of China's economy, the increasing frequency of cultural and artistic activities, the perfection and development of the art market, the talent pool of art management and the improvement of art management level have become a top priority, and the development prospect is very optimistic.

The sub-fields of art management major include media management, performing arts management, visual arts management, youth and community art development, sports art, art education and art therapy. Applying for art management requires TOEFL score of 80- 100, some schools require GRE, and some schools require GMAT score, such as Southern Methodist University and University of Cincinnati. The writing of documents applying for art management needs to be written according to the school's bias and specific direction. For example, the art management of CMU is more focused on business, so it is not limited to the original major, and it prefers applicants with work experience. Some projects that are biased towards art history will require a strong art history background. OSU's projects pay more attention to policies. Some art management schools need to provide writing samples, which is also an important material to reflect your personal expertise and creative ability.

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As the saying goes, interest is the greatest motivation for learning. Therefore, it is necessary to combine your professional expertise and hobbies, and choose a major that is easier to play and master, so that you can learn more easily and have a greater chance of success. The traditional education system in China makes many students feel that they have no special interests and specialties. In fact, after digging, you can still find the direction that every student is interested in.

2. Choose a major according to career goals and long-term planning.

When choosing a major, you should prepare for employment in advance, choose a major with development potential according to your own career development goals and the trend of the job market, and consider the long-term career development potential and space of this major.

3. Choose the major first and then consider the institution.

At present, most students in China choose colleges first and then majors, which is unscientific. In foreign countries, schools with weak comprehensive strength do not mean that there are no good majors, and schools with strong comprehensive strength are not all among the best. Therefore, we should choose the major first, and then consider the institutions with advantages in the relevant professional education field, so as to improve? Hit rate? . Now which employer will only stare at a piece of paper in your hand? Diploma? ..... How? Or? Real material? The hedging period is longer.