He, Ph.D. in Management, Associate Professor of School of Economics and Business Administration of Chongqing University, Master Supervisor, Visiting Scholar of university of alberta Business School and National University of Singapore Business School. Main research interests: strategic marketing management, consumer behavior, international business and cross-cultural management, sustainable development business model, etc. Main courses: bilingual teaching of MBA and MIB Marketing, bilingual teaching of undergraduate Marketing, bilingual teaching of undergraduate and MBA Cross-cultural Management, etc. , has been rated as a famous MBA teacher for many times.