Generally speaking, the contest refers to the Chinese College Students' Advertising Art Festival, which is a national college students' advertising art contest co-sponsored by China Advertising Association, the Teaching Steering Committee of Journalism and Communication Major of the Ministry of Education and the Advertising Education Professional Committee of China Higher Education Society.
The contest not only provides a platform for young college students to display their creative talents, but also promotes the teaching reform of college students' advertising art courses and the development of the advertising industry.