Zhang Xia Apricot Blossom Festival in 2023 started on March 15. On March 15, when bloom is warm in spring, the launching ceremony of LET'SPurchase Theme Year (Jinan) and "Millennium Zhang Xia, Royal bloom"-the press conference of the 20th Apricot Flower Festival in Jinan "Spring Tour in Quancheng" was held in the press conference hall of Shandong Radio and Television Station. At the press conference, Xu Longhe, member and deputy director of Shandong Radio and Television Station, deputy secretary and district head of Changqing District Committee, Zheng, second-level inspector of Jinan Municipal Bureau of Gardens and Forestry Greening, member and deputy director of Jinan Municipal Bureau of Culture and Tourism, and Yang Xiguo, deputy secretary of the Party Committee of Shandong Art College, delivered speeches successively. At the same time, the cooperation between Shandong Art College and Zhang Xia Sub-district Office, Qilu University of Technology and Jinan Metallurgical and Chemical Equipment Co., Ltd. and the school-enterprise cooperation were unveiled, and the signing ceremony of the high-tech Taikang Liantai Health Valley project was held on the spot. Zhang Xia apricot blossom base, 10,000 mu apricot blossom base, is located in Xinggu, Lisanyu and Huangjiayu of Zhang Xia Street, and distributed in more than 20 villages such as Zhifang, Jiaotai, Taoyuan and Lou Yu. Apricot planting area 12000 mu, and the middle and late March of each year is the best time for apricot flowers to bloom one after another. Apricot flowers are everywhere, inviting you to spring scenery. Go southbound from 104 National Highway, turn left at Zhanggao Road in Zhang Xia Street, and you will see apricot trees welcoming you in twos and threes. The branches are covered with pink flowers, swaying in the wind like a dancing girl. The farther the car goes, the more apricot trees there are, and countless apricot flowers extend far away along the winding mountain road, which is beautiful and gives people the feeling that "the car is in the flower sea and people are roaming in the pictorial world"