What courses do students majoring in marketing need to take during their college years (detailed)!

Organizational behavior, economic law, management, statistics, monetary banking, financial management, marketing, market research and prediction, service marketing, e-commerce, consumer psychology, advertising, production and operation management.

etc

Second, what does university marketing learn?

Main photocopying courses:

Management, microeconomics, macroeconomics, management information system, statistics, operational research, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, commercial banking practice, human resource management, etc.

This major trains senior business administration professionals with knowledge and ability in management, economy, law and marketing, who can engage in marketing and management, teaching and scientific research in enterprises, institutions and departments.

(2) What extended reading graduates of university marketing courses should acquire the following knowledge and abilities:

1, master the basic theories and knowledge of management, economics and modern marketing;

2. Master the qualitative and quantitative analysis methods of marketing;

3. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;

4. Be familiar with the principles, policies and regulations of Chinese marketing, and understand the practices and rules of international marketing;

5. Understand the theoretical frontier and development trend of this discipline;

6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

What are the marketing courses?

Marketing courses are as follows:

Management, microeconomics, macroeconomics, marketing, management principles, consumer behavior, advertising, business negotiation, marketing organization and promotion management, marketing planning, international marketing, brand and image strategy, marketing ethics and marketing strategy.

1, "Management" is a comprehensive interdisciplinary subject, and it is a science that systematically studies the basic laws and general methods of management activities. Management is produced to meet the needs of modern socialized mass production. Its purpose is to study how to improve the productivity level under the existing conditions through the reasonable organization and allocation of human, financial and material resources.

2. Microeconomics ("Microeconomics" is the free translation of the Greek word "μ ι κ ρ ο", which means "small"), also known as microeconomics, is a branch of modern economics, and mainly takes a single economic unit (single producer, single consumer and single market economic activity) as the research object. Microeconomics is an economic theory that studies the economic behavior of a single economic unit in society and how to determine the individual value of the corresponding economic variables. Also known as market economics or price theory.

3. Macroeconomics, English is an economic field that uses the general statistical concepts of national income, investment and consumption to analyze the laws of economic operation. Macroeconomics is relative to microeconomics.

4. Marketing is the process that goods or services are handed over from producers to consumers. It is a series of activities carried out by enterprises or other organizations to meet the needs of consumers. Marketing is a science that systematically studies the regularity of marketing activities.

5. Advertising is an independent subject. It is a science that studies the history, theory, strategy, production and management of advertising activities. At first, the knowledge about advertising was only seen sporadically in some chapters of journalism and economics, which was very unsystematic. Until now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, enterprise management, business psychology and so on.

(3) What are the extended reading of marketing courses in universities?

General situation of employment

Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research. Marketers are indispensable talents for large enterprises, and most small enterprises easily confuse the concepts of sales and marketing.

The main courses are business administration, basic accounting, financial management, management foundation, marketing, market research and forecast, marketing planning, business negotiation, human resource management, economics foundation, commodity science, statistics, e-commerce, logistics management, international business, customer relationship management and so on.

Network: Marketing Major

What courses do the marketing majors of the four undergraduate universities have?

Curriculum design of marketing specialty

1, undergraduate general education level

Ideological and moral cultivation and legal basis

Introduction to * * * Thought, * * * Theory and * * * Important Thought

Outline of modern Chinese history

Basic principles of Marxism

Situation and policy Ⅰ

Situation and policy Ⅱ

College English preparation level

College English Ⅰ

College English Ⅱ

College English Ⅲ

College English Test Band 4

College English v

College English Band 6

Or other foreign language courses at all levels.

Sports one

Sports Ⅱ

Sports three

Sports four

Introduction to military science

Military training

Computer Foundation and Web Page Making

Access database programming

Visual FoxPro programming

Database technology and its application

Calculus Ⅰ

Calculus Ⅱ

Fundamentals of linear algebra

Probability theory and the basis of mathematical statistics

2. The level of subject basic education

microeconomics

Macroeconomics

Management principle

Management information system

marketing management

General theory of statistics

economic law

accountancy

Theory and Practice of International Trade

manpower management/scheduling

finance

Investment principle

Introduction to commodity science

Enterprise Organization Theory and Enterprise Strategic Management

financial management

3. Professional knowledge education.

consumer behaviour

market survey

marketing management

Service marketing

logistics management

E-commerce / electronic commerce

International market sales

Advertising planning and management

Marketing planning and management

customer relationship management

Special topics of modern marketing

entrepreneurship

project management

network advertising

network marketing management

Electronic commerce logistics

E-finance and payment

Special topics on trade and marketing of agricultural products

enterprise management

4. Work skill education.

Marketing technology and business negotiation

Marketing case analysis

graduation field work

thesis

Professional social practice

Website construction and webpage design

Special topics on business etiquette

Corporate Culture and CI Design

I hope I can help you. You can ask questions ~ ~ ~

I wish you progress in your studies and go up a storey still higher! (*^__^*)

What are the main courses of marketing major in Northwestern University?

The marketing of Northwest University is the best in America. The program is called Master of Science in Integrated Marketing Communication, and the curriculum is as follows:

The total credits are 18 credits, and 15 credits must be academic courses, 5 compulsory courses and 10 elective courses. The remaining 3 credits are summer programs. Core courses include consumer insight, marketing management, financial accounting, statistics and market research, and integrated marketing communication strategic process.

At least five elective courses must be under integrated marketing.

Professional branches: brand strategy, content marketing, digital and interactive marketing, marketing analysis, media strategy and strategic communication.

What do the marketing majors of six universities study?

Management, microeconomics, macroeconomics, management information system, statistics, operational research, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, commercial banking practice, human resource management;

Market research and forecast, distribution channel management, bank marketing, service marketing, customer relationship management, pricing management, modern marketing technology, marketing innovation, advertising theory and practice, finance and taxation, public relations, advertising communication, promotion management, business etiquette and business negotiation, etc.

(6) What are the extended reading of marketing courses in universities?

Graduates majoring in marketing should have the following knowledge and abilities:

1. Master the basic theories and knowledge of management, economics and modern marketing;

2. Master the qualitative and quantitative analysis methods of marketing;

3. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;

4. Be familiar with the principles, policies and regulations of Chinese marketing, and understand the practices and rules of international marketing;

5. Understand the theoretical frontier and development trend of this discipline;

6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

What subjects did you study in university marketing?

It is true that every school is different. We have many courses, mainly including general marketing, international marketing, western economics, management principles, financial management, consumer behavior, logistics management, sales management, marketing planning, advertising and so on. For example, one's postgraduate entrance examination will generally take the western economics, management principles, general theory of marketing, financial management and advertising, so these should be more important. After reading philip kotler's Marketing Management, the basic knowledge of marketing will be more complete. Please refer to it and hope it will help you.

What are the marketing courses of eight national open universities?

Marketing is usually divided into two directions-marketing direction and advertising direction. Some schools combine the two, some schools are in different directions, and some even have two different majors.

What courses do you major in marketing in university?

Main course:

1. Marketing-This is a professional course, which is very important, but the domestic textbooks are relatively empty. It is best to buy a copy of Marketing Management by Philip Rong kotler, which is very classic;

2. Consumer psychology (organizational behavior)-also a basic course, which is very important and will be the basic theory of marketing planning in the future;

3. Advertising is a basic subject, and it is also an important basis for organizing marketing planning and product channel promotion. I suggest reading Ye Maozhong's Notes on Advertisers, which is much better than the textbook.

4 management-basic courses, marketing management and personnel management related theoretical basis.

5. Economics-macro and micro. It is suggested to read Man Kun's Principles of Economics.

The above courses are compulsory, and some courses have different choices according to different schools, such as channel management, market positioning theory, negotiation and market research. They are all branches of marketing.

As for what certificate to take, I don't think it is necessary, because you will know when you work. Valuable certificates require work experience, and what students can take is basically useless.