It has become an indisputable fact that it is difficult for WeChat business to make money without learning WeChat drainage. WeChat marketing needs to pay attention to:
1, the difference from Taobao: First of all, WeChat is different from Taobao. This is a closed platform. No Taobao search, no bidding, no ranking, no friends, even the best things can't be sold. Therefore, it is wrong to sell things on WeChat with Taobao thinking.
2, marketing techniques: WeChat is based on a circle of friends, and the general transaction is Alipay transfer. Look clearly, Taobao is a secured transaction. Without the trust of a circle of friends, it is difficult to achieve transfer payment. So the marketing methods are different. Playing with Taobao as a secured transaction on WeChat will definitely kill you.
In fact, WeChat marketing relies on brands, which is an emotional marketing. Because most of your friends are relatives or friends of your friends, if you can make them trust you, are you worried that they will not buy your products? I have been doing WeChat business for some time. Here are some experiences I have summarized: lidandan84.
1, don't keep brushing the screen. If you brush the screen all day, it will only make you feel disgusted with you and think your advertisement is too suspicious. The frequency of three items a day is the best, in the morning, at noon and at night, because this is the time when everyone is playing mobile phones.
2, be sure to interact with friends more, comment on friends' WeChat and praise him more, so that he will feel that you have been paying attention to him and will definitely think of you when you want to buy something next time.
3. Don't just promote product information on your WeChat, you can have something that reflects your life, such as where you went to eat today, and take some photos to share. Don't let your friends treat you as a crazy person who only sells products.
4, the published things are too rigid. For example, I sell skin care products, I will share some skin care tips in my space, and then naturally introduce the skin care products I am making, so that my friends can easily accept the products you introduced.
What should you do if you are not Gao Fushuai or a local tyrant? There is only one way to increase valuable content, study an industry seriously and become an expert in the industry. If you plan to sell beauty products, all you have to do is read a book on how to teach people how to make up, then practice in actual combat, write your own experience into an original article, and establish an expert position in the hearts of fans. When you become an expert, it is very easy to sell products, because people trust experts and they all beg to buy products from them. You must mould yourself as an expert, so that you are more valuable.
The best way to attract fans is to make them worship you. To make fans worship you, you need to spend a lot of time and build content, so we are required to focus on our own expertise. For example, it took you a year to write a book about how to educate children, and it took a long time, but because of this way of writing, fans immediately worshipped you after reading your book, and you naturally improved your value. I said so much just to tell you a fact. You must have high value to attract fans. You must show your fans your present value and your future value.