2, young and energetic, so there is a saying that "youth is the greatest capital."

3. Strong ability to use IT technology, able to search a lot of information on the Internet.

4. Understand new things quickly and even lead the trend.

College students who are not married have no family burden for the time being, and starting a business is likely to be supported by their families or families.

6. Have an undergraduate or graduate education level, have a better understanding of things, and some things are easy to understand.

7. Strong ability to learn knowledge independently.

8. Thinking is generally active, no matter whether you dare to do it or at least dare to think about it.

College students generally have the following shortcomings:

1, poor psychological endurance, let go when encountering setbacks. Some students heard that it is difficult to start a business in the early stage and let go easily without trying.

2, the eye is superior but the eye is inferior, so we should aim high and look down on petty profits.

3. Independent personality is not fully constituted, lacking a sense of responsibility for society and individuals, and even having the idea of continuing to rely on parents' life after graduation.

4. Young people are often not trusted in the whole social, cultural and business communication, which is not conducive to young people's entrepreneurship.

5. Lack of commercial credit, college students' credit files are inconsistent with the society, which leads to difficulties in financing and borrowing.

6. Lack of entrepreneurial projects with real business prospects, many entrepreneurial ideas can not stand the test of the market.