Advertising is a science that studies the history, theory, strategy, production and management of advertising activities. Advertising is a subject that educates and studies advertising in an academic way. Many universities have set up this subject, and it is usually listed under the School of Communication, which is the two subjects under Communication. The two pillars of advertising are communication and marketing. Main courses: communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising regulations and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, advertising investigation, public relations and so on. Business training objectives: This major aims to train advertising senior professionals with advertising theory and skills and extensive cultural and scientific knowledge, who can engage in advertising management, advertising planning creativity and design, marketing planning and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries, enterprises and institutions. Business training requirements: Students in this major mainly study the basic principles of Marxism, the basic theories and knowledge of advertising, receive basic training in advertising planning, marketing and implementation, and master the basic knowledge and skills of advertising implementation and management. Graduates should have the following knowledge and abilities: 1. Master the basic theory and knowledge of advertising; 2. Have the basic ability of modern advertising planning, creativity, production and release, as well as the basic knowledge of market research and marketing and the basic ability of market field analysis and data processing; 3. Familiar with advertising related policies and regulations; 4. Have the basic knowledge and activity ability of public relations; 5. Understand the present situation and development trend of advertising industry in China and the development trend of advertising industry abroad. Main subjects: main courses of journalism and communication: introduction to communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy, advertising operation and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, etc. Main practical teaching links: including primary practice and graduation practice. , generally arranged for 30 weeks. Length of study: four years. Degree awarded: Bachelor of Arts. Similar majors: journalism, radio and television, journalism, advertising, editing and publishing, communication, media, creative radio and television, and directing international cultural exchanges. 235 institutions * * * Beijing University of Technology, Peking University Harbin Institute of Technology (Weihai) Yunnan University Chang 'an University Northwest University Wuhan University Minzu University of China China Renmin University Liaoning University Hebei University Hebei University of Economics and Business Hunan Normal University Zhengzhou University Hefei University of Technology Jinan University Tongji University Tianjin Normal University tianjin polytechnic university tianjin polytechnic university Tianjin University of Finance and Economics Jiangnan University Guangxi University Lanzhou University Sichuan Agricultural University Southwest University of Finance and Economics Xiamen University South China University of Science and Technology Jinan University Nanchang University Nanjing University Zhejiang. University Nanjing Normal University Suzhou University Jilin University Shandong University Huazhong University of Science and Technology Wuhan University of Science and Technology East China Normal University Fudan University East China University of Science and Technology Shanghai International Studies University Northeast Normal University Jiangsu Normal University Nanjing University of Technology Nanjing University of Posts and Telecommunications Nanjing University of Finance and Economics Jiangxi University of Technology Xuzhou Normal University Nanjing Forestry University Jiangxi Normal University Jiangxi University Jiangxi University of Finance and Economics East China University of Science and Technology Gannan Normal College Jiangxi Science and Technology Normal College Yichun University Jiujiang College Sichuan International Studies University Shenyang jianzhu university Liaoning University of Technology bohai university Shenyang University of Technology Dongbei University of Finance and Economics Chengdu University of Technology Xinjiang Art College Ningbo University Zhejiang Normal University Zhejiang University of Technology Zhejiang Sci-Tech University China Ji Liang University Zhejiang Forestry College Huzhou Normal University Wenzhou University Zhejiang. Zhejiang University of Finance and Economics, Technology and Business University, Zhejiang Wanli College, Shanxi University, Southwest University of Science and Technology, Sichuan Normal University, Shanxi University of Finance and Economics, Shenzhen University, Guangdong University of Foreign Studies, Guangzhou University, Guangdong Business School, Shanghai University of Science and Technology, Shanghai Normal University, Shanghai Maritime University, Anhui Normal University, Anhui Institute of Engineering and Technology, Huainan Normal University, anhui university of finance Chaohu College, Kunming University of Science and Technology, Yunnan Normal University, Yunnan Central University for Nationalities Xi Anyou University Honghe College Yunnan University of Finance and Economics Xi Institute of Technology Xi An Institute of Technology Xianyang Normal University Weinan Normal University Baoji College of Arts and Sciences Qinghai University for Nationalities (formerly Qinghai ... Xi International Studies University Xi Institute of Finance and Economics changchun university of science and technology Changchun University of Technology Jilin Agricultural University Xiangtan University Jishou University Changchun Normal University Hunan University of Science and Technology Hunan Institute of Science and Technology Hunan University of Technology Hunan Institute of Technology Hengyang Normal University Central South University of Forestry and Technology Hunan Business School Hunan University of Science and Technology Engineering Huazhong Agricultural University Northeast Forestry University Heilongjiang University Central South University Nationalities Hubei University Yangtze University Jianghan University Wuhan University of Technology Wuhan University of Technology Hubei Institute of Technology Xiaogan Hubei College of Economics Henan University Henan University of Technology Huaqiao University Henan University Fujian Agriculture and Forestry University Tibet University for Nationalities yang-en university Fujian Normal University Fujian Engineering College Quanzhou Normal University Zhangzhou Normal University Minjiang College Putian College Zhengzhou Airlines. Air Industry Management College Northwest Minzu University Lanzhou Jiaotong University Henan University Finance and Economics Qingdao Agricultural University Linyi Normal College Lanzhou Business School Hainan University Inner Mongolia University of Science and Technology Qingdao University of Technology Qufu Normal University guizhou minzu university Guizhou University of Finance and Economics Shandong Institute of Arts and Crafts Shandong Jianzhu University Guilin University of Technology Shandong University of Economics Shandong University of Science and Technology Yulin Normal College Shandong University of Technology Guangxi Normal University Shandong Agricultural University Ningxia University North Minzu University Mountain East Institute of Light Industry China Communication University north china university of technology Central University of Finance and Economics Beijing Institute of Fashion China University of Political Science and Law Beijing Technology and Business University Beijing Union University Beijing Printing College North China Electric Power University Xue (Baoding) Shijiazhuang University Institute of Disaster Prevention Technology Shijiazhuang Economic College Hebei Normal University Shanghai Jianqiao College Capital Normal University College Beijing Geely College, Beijing Union University Advertising College, North China Electric Power University (Beijing), Nanchang Institute of Technology, Capital university of economics and business jinzhong university, Jiangxi City Vocational College, Chongqing Jiaotong University, Guangxi University of Finance and Economics, Huaiyin Teachers College, Zhejiang Media College, Liaoning Institute of Technology, chongqing technology and business university. Wenhua College of Huazhong University of Science and Technology qujing normal College Wuhan University of Technology Huaxia College Beijing Technology and Business University Jiahua College Beijing University of Technology Geng Dan College Wuhan University Donghu Campus bohai university College of Arts and Sciences Suqian College Sanjiang University Xi 'an Translation College Ningbo Institute of Technology Nanjing University of Finance and Economics Hongshan College Qingdao Binhai College Beijing Normal University-Hong Kong Baptist ... Shanghai International Studies University Xiandajing ... Changchun University of Science and Technology Photoelectric Information College Wuhan Science and Technology Foreign Trade and Economic Cooperation. Colleges ... Henan University, Minsheng College, Hainan University, Sanya College, Lanzhou Business School, Changqing College, Hubei Second Normal College, Jilin Animation College, Sichuan Normal University, Chengdu College, beijing university of chemical technology North College, Shijiazhuang Economics College, Huaxin School ... Hebei Normal University, Hua Hui College, Xi 'an College of Finance and Economics, Xingzhi College, Nanjing Normal University, Taizhou College, Jilin University, Zhuhai College, Wanfang Institute of Technology.

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