I don't know if you are talking about broad goals or narrow goals. Broadly speaking, it is only necessary for scientific decision-making. Technically, what you want to get or verify by doing market research is your hypothesis.

What is the purpose of the questionnaire survey,

The purpose of the questionnaire survey is to understand the respondents through closed questions and open questions on the questionnaire:

The purpose of market research is to collect sufficient, true and effective information to serve other activities and strategies of enterprises and institutions.

Provide reference for the management department. The department that uses market research can be the management of enterprises, companies, organizations and any enterprises and institutions.

Decision-making level or individual. The purpose of market research may be to make a long-term strategic plan, or it may be to make a stage or a problem.

Specific policies or strategies to provide reference. Research can be academic or practical.

1) Investigate the environment and adapt quickly.

That is, through the investigation of the market environment, we can quickly adapt to the environment and open up new markets quickly and smoothly.

2) Investigate your opponent and win.

That is, through the investigation of competitors, we can understand the situation of competitors and formulate measures, methods and systems to lead competitors.

3) Investigate customer needs.

That is, through the investigation of existing customers and potential customers, we can understand the image in customers' minds and formulate corresponding countermeasures to let customers have a better understanding of products.

The purpose of demand.

What is the purpose of the investigation?

The purpose of market research is to collect sufficient, true and effective information, serve other activities and strategies of enterprises and institutions, and provide reference for management departments. The departments that use market research can be management decision-makers or individuals of enterprises, companies, organizations and any enterprises and institutions. The purpose of market research may be to make long-term strategic planning, or to provide reference for formulating specific policies or strategies at a certain stage or for a certain problem. Research can be academic or practical.

What is the design goal of the requirements analysis stage? What is the content of the investigation?

The design goal of the requirement analysis stage is to fully understand the general situation of the original system (manual system or computer system) through the investigation of the objects (organizations, departments, enterprises, etc.). ) We should deal with it in detail in the real world, make clear the various needs of users, and then determine the functions of the new system on this basis. The contents of the survey are "data" and "processing", that is, to obtain the following requirements of users for the database:

(l) Information demand refers to the content and nature of information that users need to obtain from the database, from which data demand can be obtained, that is, what data needs to be stored in the database;

(2) Processing requirements refer to what processing functions users need to complete, what are the requirements for processing response time, and whether the processing mode is batch processing or online processing;

(3) Safety and integrity requirements

Someone has done a survey before to find out whether people have goals or dreams. The final result of the survey is that people with goals are better than those without goals.

Harvard University in the United States has a very famous follow-up survey on the impact of goals on life. The target is a group of young people with similar intellectual, educational and environmental conditions. The survey results show that:

27% people have no goals; 60% people have vague goals; 10% people have clear but relatively short-term goals; 3% people have clear long-term goals, and can write them down and check them frequently.

After 25 years of follow-up research, their living conditions and distribution are very interesting:

3% people have hardly changed their life goals in the past 25 years and made unremitting efforts in the same direction. Twenty-five years later, almost all of them have become top successful people in all walks of life, including self-made entrepreneurs, industry leaders and social elites.

It accounts for 10%, and most of them live in the middle and upper classes of society. Their common characteristics are the continuous realization of short-term goals and the steady rise of living conditions, and they have become indispensable professionals in all walks of life, such as doctors, lawyers, engineers, executives and so on.

60% people with vague goals almost live in the middle and lower classes of society. They can live and work in peace and contentment, but they have no special achievements.

The remaining 27% are people who have no goals for 25 years, and almost all of them live at the bottom of society. Their lives are unsatisfactory, they are often unemployed, rely on social relief, and often complain about others, society and the world.

It can be seen that goals have a great guiding role in life. It can be said that what kind of goals there are, what kind of life there will be.

I want to make an investigation plan. What do you mean by the purpose of the investigation?

That is, by investigating what you want to verify and what conclusions you get.

What phenomenon does the American goal survey reflect?

It reflects that whether a person has a goal or not has a great influence on the future road. People with goals can eventually achieve something, while people without goals may be dull all their lives, even complaining about others and doing nothing.

Harvard University once conducted a follow-up survey on the impact of life goals on life. They found in a group of young people with similar objective conditions such as intelligence, age, education and environment: 3% people have clear long-term goals; 10% people have clear but relatively short-term goals; 60% people have vague goals; 27% people have no goals at all.

Twenty-five years later, Harvard conducted a follow-up survey on this group of students again. The results show that 3% people have made unremitting efforts in one direction in 25 years, and almost all of them have become successful people in all walks of life, including many industry leaders and social elites; 10% people, whose short-term goals are constantly realized, become professionals in various fields, and most of them live in the upper and middle classes of society; 60% of the people live and work in peace and contentment, with no special achievements, almost all of them live in the middle and lower classes of society, and their careers are average; The remaining 27% people have no goals in life, and their lives are very unsatisfactory. They often complain about others, society and the world where society "refuses to give them opportunities".

In fact, the difference between the two is only 25 years ago. Some of them know what their goal is, while others don't know or are not very clear. Apart from the inherent social background differences, perhaps the biggest difference between people lies in whether they have clear and long-term goals.

In the requirements collection and analysis stage, which of the following methods can be used to obtain clear objectives?

The so-called "requirement analysis" refers to the detailed analysis of the problem to be solved, and the requirements of the problem are clear, including what data needs to be input, what results to be obtained, and what to output finally.

It can be said that "requirement analysis" in software engineering is to determine what the computer should "do" and what kind of effect it should achieve. It can be said that demand analysis is necessary before making the system.

There is a paragraph in the social practice report that is the object of investigation. What is the content of the respondents? Our theme is to investigate the situation of college students' * *100.

An investigation report generally consists of a title and a text.

(1) title. There are two ways to write a title. One is the standard title format, that is, "post theme" plus "genre", and the basic formats are "investigation report on ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× The other is freestyle title, which includes the combination of declarative sentences, interrogative sentences and positive and negative questions.

(2) the text. The text is generally divided into three parts: preface, text and conclusion.

1. Introduction. There are several ways to write it: the first way is to state the reason or purpose, time and place, object or scope, process and method, and personnel composition of the investigation itself, and draw the central question or basic conclusion from it; The second is to state the historical background, development survey, actual situation, main achievements, outstanding problems and other basic situations of the respondents, and then put forward the central issues or main viewpoints; The third is to come straight to the point and directly summarize the survey results, such as affirming the practice, pointing out the problems, prompting the impact, and explaining the central content. The preface plays the role of making the finishing point, and it should be concise and to the point.

2. theme. This is the most important part of the investigation report, which introduces in detail the basic situation, practice and experience of the investigation and research, as well as various specific understandings, viewpoints and basic conclusions obtained from the analysis of the materials obtained from the investigation and research.

3. It's over. There are also many ways to write the ending, which can put forward methods and countermeasures to solve the problem or suggestions for improving the work in the next step; Or summarize the main points of the full text and further deepen the theme; Or ask questions to arouse people's further thinking; Or look to the future and send out encouragement and call.

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Investigation report of college students

On June 6th, 20 15, we made an investigation on the situation of college students in several universities in Changsha. After three days of questionnaire design, four days of investigation and research practice and 1 day statistics, our group successfully completed the questionnaire survey of college students. All five students in the group took part in the survey. Hunan Communications Vocational and Technical College, Hunan Civil Affairs College, Hunan Business Tourism College and Central South University of Forestry and Technology were selected. 40 questionnaires were sent out in this survey, and the recovery rate was 65,438+000%. Among the students, 33 are freshmen, with an average ratio of male to female. Get the following enlightenment from this survey:

Attitude towards * * *

Judging from the necessity of * * *, 46.9% of boys and 52.9% of girls think it is necessary for college students, and 0% think it is unnecessary. Judging from the results, 30.9% of the students in Grade One and Grade Three think that college students are very necessary, and the rest think it is dispensable. The present situation of students' concept of * * * is very common on university campuses. The survey results show that 65,438+0,000% of the students did * * * during their college years. When asked if it is necessary to be a college student, 86% of the students agreed. Doing * * * seems to be a compulsory course for college students.

The purpose of * * * and the purpose of * * * What is the purpose of cultivating the ability of boys and girls? 5 people, 3 people, 2 people 1 1 person 14 people others 1 person 1 person doing * *? From the specific situation of boys and girls, boys: boys who only do * * * for money account for 15% of the total number of boys, boys who choose to cultivate their own abilities only account for 25%, and girls: girls who do * * * for money account for10%; The proportion of students who choose to cultivate their ability is 25%, and the number of boys and girls who choose other students is the same, accounting for 5%. Most students choose both. Obviously, doing * * * is not only for making money, but also for more students to get in touch with the society, so that they can broaden their communication and accumulate social experience, and lay the foundation for training their abilities and future work. Of course, there are also some poor students who consider increasing the living allowance. In order to alleviate the economic pressure and family pressure, in short, most students have a clear purpose of engaging in * * *, thinking that the main gain of engaging in * * * is to make money and accumulate social experience, while a few students think that they can make friends and broaden their communication. Find a good balance between study and * * *, and dare to try a job with a certain knowledge content. This is the process and purpose of learning knowledge and practicing knowledge ... >>

What is the basic method to clarify the purpose of market research?

Although the division of market research steps by different researchers is "similar to tinkering around the edges", the differences can reflect the researchers' ignorance of market research. There are still some cognitive biases that I think need to be corrected in time.

It is misleading to divide such a complicated work as market research into several steps simply and clearly. But in order to communicate in writing, we have to do so. As for the division of work steps, it is also normal. However, I found that there are various deviations in the division of market research steps. When these deviations are common in newspapers and books, their misleading effect can not be ignored, and I think they should be corrected quickly. The following are the deviations of investigative steps in several markets:

One of the deviations: in order to pursue the concreteness of the steps, the steps of a special research method are regarded as general market research steps.

The most common way is to concretize the steps of questionnaire survey, which is called the steps of market research. It is easy for readers and colleagues who have just entered the business to mistakenly think that questionnaire interview is market research.

The commonly used market research methods are secondary research, investigation and experimental research. Questionnaire interview is just one of the interview methods. If we are more serious, in fact, visiting relatives is just a technology to collect information, and there are already more research technologies that can be equal to it, such as observation, attitude scale, projection technology and in-depth interviews.

Colleagues with this cognitive bias may not have a comprehensive understanding of market research and know little about advanced research methods and technologies.

Deviation 2: elaborate on minor links and abandon important steps.

I have seen such a research scheme design. The first step is to "design and submit a research plan". I have seen such a research program. The first step is "customer demand", and the second step is "submitting plan proposal". I think these operators are people who do research on the basis of research, and they ignore the real purpose of market research.

The purpose of market research is to provide managers with effective information in order to make better decisions. The lack of "understanding the background" and "clarifying the research problems" in the design of the research scheme precisely reflects the reason why a large number of studies can not help managers make decisions at this stage.

I think the correct market investigative steps should be designed as follows:

1. Clarify the management decision-making problems faced by customers, that is, the understanding of the background.

This step is especially important when managers can't clearly understand and express their problems. Sometimes customers seem to have raised their own decision-making problems, but they still need to analyze them according to the background.

A famous automobile manufacturer in country H wants to invest in building a motorcycle factory in China. At first, their decision-making question was "Where is a good investment environment?" Taking Xiaoshan, Zhejiang as the research object, it is a research scheme of field investigation. But at the beginning of the investigation, it was found that their decision-making question should be "What is the motorcycle policy of the central and local governments in China?" , thus becoming a problem that can only be solved through second-hand data collection.

2. Turn the management decision-making problem into a market research problem, that is, the research problem is clear.

Management decision-making problem refers to the decision that managers have to make, while research problem refers to providing information that can help better decision-making.

A software developer in Zhejiang launched a tutor software, and at the same time began to face the decision-making problem of how much money to invest in market development. What information should the market research company help him collect? The question of this survey is: What is the number of home computers in China? What percentage of people are willing to buy tutoring software? What is the acceptable price of this software?

However, you may have found the problem. The first question should be changed to: How many home computers in China are using and equipped with supporting software? The second question should be changed to: What percentage are willing to buy genuine counseling software?

The clarity of research questions determines whether the research data is accurate and effective, and the operator who omits this important link in research design is the initiator of invalid research reports.

3. Research Scheme Design ... >>