In June, Yi Bei announced that it will enter the website integration period and will dock with the Yi Bei platform in the autumn of that year; In the same month, the second quarter news media briefing was held in Beijing. By the second quarter of 2004, the cumulative number of users reached 6.9 million, and only 654.38+400,000 new users were added in the second quarter. In the second quarter, the total number of new commodities reached 4.2 million, an increase of 35% over the previous quarter.
CEO Wang Leilei
On August 6th/kloc, Anglenala, Chae Rim, An Qixuan and so on 14 17 personal items of popular Korean idol superstars were auctioned in Yi Bei for a week. This auction is the first organized and cross-regional auction of popular star items in Korea so far, with an unprecedented scale from the number of star participants to the number of lots.
On August 18, Yi Bei celebrated its fifth birthday.
On September 17, Yi Bei successfully integrated the American Yi Bei platform. Since then, users in Yi Bei and Yi Bei have been able to conduct online cross-border transactions with more than 654.38 billion users from America, Europe and Asian countries.
On June+10, 5438, Yi Bei formed a strategic partnership with the largest online game company in China. Cooperate with Dongfang Pawnshop, a leading enterprise in the traditional pawn industry in China, and auction 2 1 watch diamond at one yuan without reserve price. This time, we created three firsts together: China pawn enterprises launched the auction business through the online platform for the first time, China pawn industry opened a shop on the online commerce platform for the first time, and the first high-end commodity expert consultation group in China-TEPCO high-value commodity online expert consultation group was established. At the end of the month, Yi Bei launched the "Anfutong" network security transaction guarantee service. The design of "Anfutong" takes into account the interests of both buyers and sellers. At the same time, the "Anfutong Guarantee Fund" will also provide the maximum security for both parties to the transaction and reduce the transaction risks of both parties.
On June165438+1October 1 1, the first e-commerce pioneer park in Shanghai opened in Putuo District Tiandi Software Park. Ms meg whitman, CEO of Yi Bei, and Yang Xiong, Vice Mayor of Shanghai jointly unveiled the Shanghai E-commerce Pioneer Park. At the end of the month, Yi Bei held a third quarter results conference in Beijing. By the end of the third quarter of 2004, the cumulative number of users in Yi Bei had reached 8.6 million. At the press conference, Yi Bei announced that Shao Yibo had stepped down as CEO and became the chairman of the company, and his focus would shift from the operation and management of the company to the long-term development strategy of the international market in Yi Bei and Yi Bei. On June+10, 5438, Yi Bei established "China Customer Service Center" and introduced the most advanced customer service means and service platform from Yi Bei, USA. It is estimated that by the end of 2005, the customer service center will have nearly 400 professional service personnel to provide services to users in China, Hong Kong, Macao and Taiwan.
On June 65438+1October 10, Yi Bei held a charity sale in Yi Bei with well-known domestic enterprises. The proceeds will be donated by Yi Bei to the China Red Cross Society to help rebuild the tsunami-stricken areas in South Asia.
65438+1October 13, the registered users in Yi Bei, Yi Bei broke through the mark of100000, and continued to maintain the leading position in the domestic online auction market. Song Ling, chairman of China Electronic Commerce Association, pointed out that the breakthrough of 654.38 million yuan is of milestone value not only to Yi Bei, but also to the development of online transactions in China. On June 20th, 2005, Yi Bei, the largest e-commerce company in the world, announced that it would invest 654.38 billion US dollars in the China market in 2005, and this investment will be applied to the construction of honesty and security. On March 6th, 2005, CCID, as one of the IT portal authorities, released the final results of the most trusted IT brand survey. In the most trusted online auction website brand category, Yi Bei won the championship with an absolute advantage of 48.40% and became the most trusted IT brand for users.
On March 2 1, ASUS, the world's leading notebook computer manufacturer, moved 100 newly released notebooks to the auction site in Yi Bei and auctioned them at the price of one yuan, setting a record for manufacturers to sell new notebooks online. On April 30th, 2005, a week-long auction of "Naming Right of Challenge King Table Tennis Tournament" was launched. The top three bidders will have the opportunity to have a unique "Table Tennis Challenge" with the world table tennis champion Wang in Shanghai.
On May 1 day, Yi Bei announced a large-scale reduction in the registration fee of articles, with an average adjustment rate of 75%. At the same time, new sellers will be exempted from the registration fees for the first five items in a single month.
Tan Haiyin, President of Yi Bei
On May 15, the first charity auction of the role that caused a sensation in Yi Bei entertainment circle was finally finalized after five days of fierce competition. The three winners of this auction entered the cast of If Love and had a real "close contact" with Takeshi Kaneshiro, Zhou Xun and Jacky Cheung.
On May 23rd, Jay Chou, the little heavenly king, went to Shanghai with his new AriaJIIIMP3 player, which participated in the shape design for the first time, to unveil the "JIII Online Store" and announced that JIII had officially settled in Yi Bei. In addition to the 65,438+00 limited-edition crystal diamond AriaJIIIMP3 player, Jay also took out his autographed personal items T-shirts, hats and savings cards for auction. All proceeds from this auction will be donated to Shanghai School for the Blind. On June 8th, a batch of rare gold coins of the Republic of China with a value of nearly one million RMB began to appear in the auction of "Boutique Postal Coins" in Yi Bei. At the same time, there are nearly 100 precious modern Chinese silver coins, gold coins, paper money and philatelic products. In order to ensure the authenticity and security of online auction, Yi Bei also launched the first "online identification" service in China in conjunction with many domestic and foreign coin experts.
On June 9th, Yi Bei announced that its credit payment tool "Anfutong" had been greatly upgraded. At the same time, "Anfutong Fund" began to pay compensation to all buyers and sellers who used "Anfutong". Previously, the fund only paid the seller the maximum amount.
On July 1 1, PayPalChina China website was officially opened, marking the official landing of PayPal in China market. The cooperation between PayPal and UnionPay electronic payment will enable China users to use more than 20 bank cards of 15 banks to make safe, fast and convenient online payment through PayPal. The docking of PayPal and Yi Bei platform is expected to be completed before September 1. By then, more than 1, 1.6 million Yi Bei users will be able to pay online through PayPal more conveniently, quickly and safely. This will greatly promote the transactions of users in Yi Bei.
In September, PayPal docked with the official platform of Yi Bei.
In February, 65438, Yi Bei launched a price adjustment plan such as "free shop opening", which opened up a "zero-cost sales channel" for online sellers. 109, 65438 Yi Bei fully docked with Skype, a high-definition voice communication tool, which provided smoother and more direct communication channels for buyers and sellers on Yi Bei, and contributed to the success of the transaction between the two parties. After docking, the seller can add Skype button to the product description, which can more conveniently establish contact with customers and reach a transaction; Buyers can communicate with sellers quickly and get the information they need in a simple way, thus effectively reducing transaction disputes and improving the transaction rate.
19 10/9, Yi Bei, Yi Bei officially implemented the "Safe Payment" plan. All sellers in Yi Bei must choose Anfutong or PayPal as one of the payment methods when logging in. This made Yi Bei take the lead in realizing "100% safe shopping", thus enhancing consumers' confidence in online shopping and further expanding the mainstream consumer groups. At the same time, in order to encourage sellers to participate in the construction of secure websites and reduce the selling cost of sellers, Yi Bei Yi Bei will also waive the transaction service fee for all online transactions from now on.
In March, Yi Bei and McDonald's reached a strategic cooperation. The two parties will make use of their respective advantages in store retail and online trading platforms to realize complementary resources and establish brand-new integrated marketing channels.
On March 29th, Yongle Home Appliances and Yi Bei Yi Bei signed a strategic cooperation agreement in Shanghai to open up new retail channels. At the same time, Yongle Electric has opened an online store of Yongle brand goods in Yi Bei, Yi Bei, and will start operation today.
On May 15, Yi Bei "Brand Flagship Zone" was officially launched. This is the first online flagship area in China operated by a brand or directly authorized for sale. 70 well-known brands at home and abroad enter the zone for the first time, and brand agents or distributors are responsible for supply, delivery and after-sales service. All merchants entering the flagship area of the brand have promised to implement "three guarantees" for the products they sell in accordance with the relevant national regulations, which shows that the "brand strategy" adopted by Yi Bei in the past six months has produced divergent effects, and the layout of the "all-round e-commerce website" has been initially completed.
On June 6th, Yi Bei cooperated with TOM online to launch the first mobile shopping platform based on WAP technology in China, and provided free SMS service for 20 million users of its website.
In July, six "good men" of "Lycra" cheered on my good man, looked for a stylist on Yi Bei, and a super seller in Yi Bei matched men's styles. In August, the first three men launched an auction of dating opportunities in Yi Bei, and all the money was donated to charity.
On August 28th, Yi Bei launched a brand-new service-Yi Bei Sales Assistant. The appearance of sales assistants in Yi Bei helps SMEs break through the bottleneck of online sales and help them sell their products overseas through the Yi Bei platform. In February, 65438, Yi Bei established a new joint venture with TOM Online, and will launch Yi Bei, an online trading platform customized for China market in the second half of 2007. From the registration point of view, both Yi Bei and Taobao need you to have a mailbox. After the registration is completed, the website will send a letter to your registration email. According to the above steps, the whole registration process can be easily realized. However, after registration, there is also an authentication process. This is an important link to decide whether you can get the right to trade online. In Yi Bei, members who have not passed the certification registration can only enjoy part of the right to buy things. The process of authentication is: there is an option of "Click here to quickly become a star user" at the bottom of the home page. Here, you can pass the authentication immediately through your mobile phone, and then the transaction fee will be deducted from your phone bill. If you use ID card and credit card rating, you need to find the "Application for Real Name Registration System Authentication" in the "Transaction and Security" column of the "Integrity and Security" link at the top of the home page. Fill in the ID number or credit card number. This authentication process takes 1-7 working days.
In Taobao, there is only one authentication mechanism, which passes the ID card authentication. Registered users can upload a copy of their ID cards after scanning, or mail a copy of their ID cards to Taobao for authentication. Another simple method is to use fax. However, this method must be carried out after contacting the staff. The success of Taobao's transaction depends only on buyers and sellers. The delivery of most goods in the whole transaction process is uncontrollable, so that some transactions can be paid offline, which opens the door for some users not to actually trade and exchange praise. Secondly, since the two parties to the transaction do not have full real-name authentication, and there is no docking with the credit reporting agencies of the banking system, the situation of self-selling and self-buying is not ruled out; In addition, there is no online and offline disciplinary mechanism for dishonesty in China, and Taobao's credit evaluation mechanism cannot fully play its role. As long as you can surf the Internet, you can open a shop online for one or two yuan. A website that acts as a router in a transaction, brings buyers and sellers together and provides a trading platform. Buyers bid and the highest bidder gets the goods. Websites usually extract a portion of the commission from the transaction income. Without sellers and buyers, the website can't work, so a huge user base is the key to website management. In China, the most influential auction websites are probably Yi Bei and Taobao. In June, 2003, ebay, an American online sales giant, bought all the shares of Yi Bei American Company for US$ 654.38+0.8 billion and entered the China market. Taobao is a personal online trading platform formally established in July 2003 with an investment of 654.38 billion yuan from Alibaba. These events show that many Internet practitioners are optimistic about the China market.
(1) Comparison of the characteristics of their respective management modes
Ebay: charge a commodity registration fee. Ebay charges sellers the registration fee, ranging from 1 yuan to 8 yuan, with the lowest transaction price as the billing base. And after each transaction is successful, the corresponding commission is charged, that is, the transaction service fee. The price is charged at 0.25% to 2% of the online transaction amount of each commodity, and it is not charged if the transaction is not actually completed. A commodity sold online in Yi Bei is 3000 RMB, and the transaction service fee is about 30 yuan. Real-name registration, Yi Bei users must register with their real names. After passing the real-name authentication, they will not only have a "certificate" as a mark, but also get a star. After the transaction, both parties conduct mutual credit evaluation, which consists of evaluation type (good/medium/poor) and comment content. All the evaluations obtained by the user constitute the user's credit record. Serious and true evaluation can provide reference for other users, and of course evaluators can also benefit from the evaluation provided by others. This method is widely used in the field of electronic commerce.
Taobao: Free policy. "Taobao believes that netizens in China are experiencing a historical turning point from netizens to netizens and then to online merchants. Internet users have shown a strong trend of creating real value for themselves through online transactions. Only by making users truly benefit from online transactions can more and more loyal online traders be cultivated. The turnover of personal online transactions in China is just over one billion, and it is still in its infancy. At this point, it is essential to establish and promote this market. Free of charge, it lowers the threshold for China netizens and online merchants to conduct personal transactions online. It is a measure to protect the interests of both parties in current online transactions and a realistic choice to reflect the rules of fair competition. " "Taobao Want Want" and "Alipay" should be the most distinctive instant messaging software, which is very convenient for buyers and sellers to contact or leave messages. In addition, "Alipay" provides payment guarantee for buyers, so that buyers have no worries when purchasing. At the beginning of its establishment, it was hailed as the most successful online investment project in China. In addition to creatively launching Alipay products to minimize the risk of online transactions, we also cooperated with ICBC and China Merchants Bank to actively improve the personal online transaction payment platform.
(2) Achievements made
According to Yi Bei, there are two main indicators to measure e-commerce: one is the transaction volume, and the other is the transaction rate. It is understood that in 2003, the transaction volume in Yi Bei reached 654.38 billion yuan, and the turnover rate reached 55%.
In April 2004, the growth rate of personal trading websites released by Internet Lab showed that Taobao led domestic websites with a high growth rate of 76.8%. In May 2004, Taobao surpassed its domestic and foreign counterparts for the first time in the market survey report on Internet user coverage released by Shanghai iResearch Consulting Company. The number of goods on Taobao is close to 2 million.
(3) There are problems
Security and integrity are still urgent problems to be solved. As long as money transactions are involved, there are bound to be risks. Network, a new trading platform, not only creates a lot of wealth, but also exposes some existing problems. First of all, honesty plays a vital role in the healthy development of e-commerce. Because the main bottleneck of online transactions is credit, many people worry that product quality, after-sales service, manufacturer's credit and safety cannot be guaranteed, so the online platform must establish a credit system to ensure product quality, transaction safety and market order.
Online shoppers still account for a small share, and the proportion of direct online shopping is still pitiful. Many people are still in the interest stage, and hobbies and shopping are two different things. It is not easy for individuals to do it on a large scale.
Insufficient access, there is still a long way to catch up with traditional retail. This is the biggest disadvantage of online retailing. Because you can only look at the goods with your eyes instead of manually, consumers often can't get more internal information of the goods, such as the texture of a dress and the effect of a set of sound. This makes it difficult for consumers to have a sense of trust in the quality of goods, but traditional stores have advantages in this respect.
When nucleic acid becomes a part of daily life, time is counted in hours for nucleic