Lu Buxuan, a specially invited entrepreneur, gave a lecture to the graduating students of Peking University at the invitation of Peking University to impart employment experience.
However, no one expected that Lu Buxuan's entrepreneurial road was flourishing, but he burst into tears when he spoke on the stage. I also choked and said that I was sorry for my alma mater and discredited the school. I am a negative textbook of Peking University.
Faced with the public crying of successful entrepreneurs, the people present were puzzled, even the teachers who were familiar with Lu Buxuan were puzzled. However, with the progress of the speech, everyone gradually understood Lu Buxuan, a successful entrepreneur who cried in Peking University Entrepreneurship Center.
1966 Lu Buxuan was born in an ordinary family in Chang 'an District, Xi. His parents support a family of six on the meager income of farming every day. In such a living environment with a large population and careful planning, Lu Buxuan was very sensible when he was a child. He helps his parents farm and do housework at home and studies hard at school.
When he was young, Lu Buxuan was very clever, his understanding ability was much better than that of his peers, and his academic performance was excellent. She is a good boy of others and a good student that teachers like. 1985, Lu Buxuan became the top liberal arts scholar in Chang 'an District of Xi City, and was admitted to the Chinese Department of Peking University with excellent results, which became the pride of his family.
What many people don't know is that Lu Buxuan failed in the college entrance examination. As the eldest son of the family, Lu Buxuan put pressure on himself since he was a child, and because of his outstanding performance since childhood, he attracted much attention everywhere. 1984, Lu Buxuan was always overwhelmed by the burden accumulated in her body, and she failed in the college entrance examination and was only admitted to normal colleges.
1984 At that time, there were very few college students, so it was very good for teachers' families to be admitted to normal colleges. Therefore, when Lu Buxuan first had the idea of studying again, he was rejected by his father. Lu said: Family conditions are limited, so early employment can reduce the burden on families and make life better.
But Lu Buxuan didn't want to stop there. He firmly believes that his college entrance examination is not normal, and his level is far more than that. He firmly believes that he must repeat it. Finally, Lu Buxuan said to his father, "I just want to try again. My ability is much better than this! If I have a higher education, I am sure my salary will be higher. " Dad Lu thinks it's good to read more books, at least let him try again. So in the 1985 college entrance examination, Lu Buxuan appeared again. This time, he is still under great pressure and everyone's expectations.
But this time, it's different. Lu Buxuan was not defeated by pressure. He never wavered in the examination room, played his normal level and was finally admitted to Peking University, which his classmates dreamed of.
After Lu Buxuan was admitted to Peking University, Liu Fu felt that there was light on his face. He specially hosted a banquet in the town and invited his relatives, friends and neighbors to dinner. Therefore, in addition to being admitted by Peking University, many people in the town remember this high flyers Lu Buxuan who was admitted by Peking University.
1In September, 985, Lu Buxuan entered this palace-level school with the hope of the whole family. Here he roams freely in the ocean of knowledge. Because he is very interested in literature, he spends a lot of time in the library every day, reading one famous book after another. Because he cherished his study time, his friends invited him out to play, but he refused on the grounds that he wanted to study.
Long-term reading without practice may not be a good thing for personal development. Lu Buxuan was called a "bookworm" in college because he was too addicted to reading. Although he didn't care much at school, he suffered a lot from lack of practice after he came out.
Lu Buxuan graduated from 1989, when the country was still implementing graduation distribution. At that time, graduate work was distributed according to household registration and academic qualifications, and Lu Buxuan's information was returned to the household registration. He studied Chinese, but due to the negligence of the Human Resources and Social Security Bureau, Lu Buxuan became an electrician in a diesel factory.
High flyers, a graduate of Peking University, is doing the same job as uneducated people, and the gap can be imagined. He told people many times that he was depressed, but others subconsciously felt that it was good to have a job, and it was good to work in a factory with stable money.
Faced with these disappointments, Lu Buxuan told his father what had happened to him, but his father said, "It's good to have a job. Working in a factory is very stable." . After listening to his father, Lu Buxuan put up with the difficulties at home. In this way, I continued to work in the diesel factory, and then, under the arrangement of my family and relatives, I met and got married. But in such an environment for a long time, Lu Buxuan can't stand it after all.
When I went to the diesel plant, some colleagues who were not particularly highly educated talked behind my back, "What's the use of a high degree? Finally, we have to enter the factory! Just bookworms who can only read books. What's more, they even ridiculed, "Isn't this high flyers who graduated from Peking University? "Why don't you work with us uneducated people?" .
After listening to many taunts, Lu Buxuan's powerful psychology was also tortured. The sharp contrast between going to school and going to work, high flyers, a famous school, has done shameful work, and the huge gap torments Lu Buxuan day and night. After several struggles, Lu Buxuan made the decision to resign.
He acted first, then acted, and resigned cleanly. After the family knows, there is no room for recovery. His wife said that he would not live, and his father accused him face to face: "After reading so many books, I was so impulsive. Is it difficult to do the work in the factory? "
Faced with family members' incomprehension and quarrels, Lu Buxuan bluntly replied, "I don't want to be a worker. I don't want to end my life like this. I want to do something big. " Seeing Lu Buxuan's tough attitude, his wife and Liu Fu are also very helpless. So I contacted everywhere and found him a clerical job.
Influenced by Peking University education and his own literary accomplishment, Lu Buxuan has always maintained a humanistic atmosphere. After he went to do paperwork, he found that it was actually just a job of serving tea and cleaning. Even if he tries hard, he can't even touch the threshold of establishment.
Lu Buxuan, a native of high flyers, Peking University, worked in a diesel factory after graduation. His father found him a clerical job in the county. But in this job, Lu Buxuan often feels confused and has no way out. As a graduate of Peking University, he didn't want to be a small clerk, and he did nothing all his life. It was also during this period that China's "Xiahaichao" gave him a glimmer of hope.
Since you are not satisfied with your work, it is better to stand on your own two feet. And at that time, many people who went to sea started their own businesses and made great achievements.
Some people in front of them learn the scriptures, while others crawl behind them. Lu Buxuan felt that he was a well-read poet with a stronger mind than the average person. There should be no big problem in doing business. In this way, in the early 1990s, Lu Buxuan followed the trend and went into business.
But if business was really as easy as imagined, many people would have become multimillionaires. Lu Buxuan decided to go into business, but he didn't seek truth from facts and set out from reality. Therefore, after going to sea, Lu Buxuan went from stalls to shops, from decoration to sales, but all failed.
It is also because Lu Buxuan went into business again and again, lost money in business, and was in debt again and again, which made the poor family worse. In everyone's eyes, high flyers has gradually become so mediocre.
After many failed ventures, some people ridiculed: "What's the use of reading so many books? I wonder where you read the book. " Lu Buxuan's trauma worsened, and when he remembered that others laughed at him as a bookworm, Lu Buxuan sometimes really thought, "Am I really a useless scholar?" In the long run, he struggled in setbacks and gradually gave up on himself.
At that time, Lu Buxuan and his ex-wife had not divorced. When his ex-wife saw Lu Buxuan like this, she felt that her husband was very depressed and disappointed.
The ex-wife wanted to wake Lu Buxuan up and simply said, "I just think you have high academic performance, and you will definitely have a bright future. I never thought of meeting this difficulty and giving up. " . At that time, Lu Buxuan had fallen into self-doubt, and his wife's words could only lead to quarrels. In extreme disappointment, his ex-wife finally chose a divorce.
After his ex-wife left, Lu Buxuan completely let go of herself. I left my debts to my adult brothers and sisters. I slept by myself during the day and gambled and played cards at night. Almost all the scholars and students were related. But is Lu Buxuan really a nerd? In fact, judging from his playing cards, Lu Buxuan is really a smart man.
Because Lu Buxuan is a high flyers, everyone who plays cards with him thinks that he has a lot of savings. Every time he tried to cheat him out of his money, he was caught every time, and he became the winner at the poker table. But making money at the poker table and living by gambling is not a long-term solution. After a long time, Lu Buxuan also feel boring.
It was in these years that Lu Buxuan met the most important person in his life-his second wife.
When the family saw Lu Buxuan loitering at the poker table, they thought that the ambitious people cultivated at home could not die for nothing. If the career is not good, then do a good job in the family. So under the introduction, Lu Buxuan married his second wife.
Lu Buxuan's second wife is a very ordinary woman. Education is not high, but she is patient. She doesn't hate Lu Buxuan's bad habits. On the contrary, he tolerated the once-favored son and constantly encouraged her husband to cheer up.
Feeling the warmth brought by his wife, Lu Buxuan gradually walked out of depression. He rallied, and in 1999, Lu Buxuan returned to his old job and started a new business.
Unexpectedly, when Lu Buxuan opened a grocery store on 1999, because of carelessness, he accidentally introduced a batch of fakes into the store, resulting in a loss of more than 10,000 yuan in the small business that just went out.
In the face of another failure after recovery, Lu Buxuan almost despaired. He was ashamed of his wife's trust in him and began to seriously reflect on whether he was really suitable for business. However, in the face of her husband's setbacks, his wife shared joys and sorrows with him and encouraged him all the time. Lu Buxuan also knew that his wife was not easy, so they didn't have a conflict over business matters.
Occasionally, his wife said to Lu Buxuan, "There is a big market here, but there is no good butcher shop. I think we can sell a piece of pork. " Although Goofy is selling pork at a reduced price, Lu Buxuan thinks his wife's suggestion is feasible.
Therefore, according to his wife's suggestion, Lu Buxuan made a survey in the market first. He found that in the local market, many people sell pork, but they all earn dirty money. The meat sold is either stale or insufficient, and no good pork shop can be found.
During several days' investigation, Lu Buxuan also found that many people complained about these butcher shops, but they still had to buy meat in these shops for survival. After some thinking, Lu Buxuan thought it was an opportunity, so he and his wife rented a small storefront and started selling pork.
I used to have a pen in my hand Because I sell pork, Lu Buxuan has a butcher knife in his hand. The body is stained with the blood smell of pigs, which is very unpleasant, dirty and messy. He used to smell like a scholar, and sometimes he couldn't stand it. He once wanted to give up selling pork. But the thought of having a wife and children at home bothers me.
I'm also glad that Lu Buxuan insisted on doing this, because he is honest, the pork he sells is fresh, and he is never short of weight. More and more customers are coming. But it's high flyers after all, but it's embarrassing to think about selling pork. Therefore, about selling pork, Lu Buxuan and his wife did it secretly behind their families' backs.
However, with the continuous growth of time, the particularity of cultural people selling pork has gradually emerged. Lu Buxuan is knowledgeable, and he likes reading very much. After selling pork, he began to read some books about raising pork. Gradually understand what kind of pork the public likes and what kind of pork has the best quality?
Read too many books and do everything by yourself. Lu Buxuan has accumulated experience in buying and selling live pigs for a long time. After groping, researching and sorting, he compiled a book on buying pork-"Lu Buxuan teaches you to buy pork".
Although Lu Buxuan sells pork without telling his family, paper can't hold fire after all. With his rich experience in selling meat, coupled with his sincere pork quality, the reputation of the butcher shop gradually spread. Ruff also heard that this butcher shop is of good quality. While Lu Buxuan and his wife were still busy collecting money to cut meat, Liu Fu stood in front of Lu Buxuan's butcher shop.
Holding a butcher knife in his hand, stained with pig's blood, it smells greasy. Is this the Peking University high flyers that he worked so hard to raise? Liu Fu's eyes were full of shock. But think about it carefully, in fact, the fact that my son sells pork is also traceable.
Some time ago, Luf felt very strange that his son and daughter-in-law didn't often come to see the old couple, but the couple sent them money. Standing in front of the pork shop, looking at his son holding a butcher knife covered with pig blood, Luf couldn't help crying: "My son, you are high flyers, why do you want to sell pork?"
When Lu Buxuan saw his father crying, he couldn't help crying. With tears in his eyes, he said, "Life has forced me to support my family!" At that time, I felt sad when I thought about that scene, and the customers present slowly understood that the boss who sold good quality pork in a down-to-earth manner turned out to be a high flyers.
With the increasing popularity of selling pork in Lu Buxuan, it has also been envied by many peers in the market. Especially after knowing that Lu Buxuan is high flyers, he bluntly sarcastically said, "A bookworm came to attract attention and grab business." Some people even go too far. Lu Buxuan is jealous of selling pork. His business is doing well and he is injured.
But these jealous colleagues didn't expect that Lu Buxuan made a lot of efforts behind selling pork. The pork he sells is not only packaged, but also marked with "Lu Buxuan Brand". The color of meat is very good, which always stimulates people's desire to buy, so customers come in an endless stream.
When business is particularly good, Lu Buxuan will kill 12 pigs a day, and the profit will reach tens of thousands. Therefore, in the business of selling pork, Lu Buxuan does have some brains, at least better than his previous business. Lu Buxuan also paid off his debts slowly by selling pork. Families are getting richer and richer.
As the saying goes, people are afraid of famous pigs and strong ones. With the business getting better and better, pork shops in Lu Buxuan have attracted some media attention.
In particular, in 2003 1999, the undergraduate graduation enrollment was expanded and the distribution system was abolished. In 2003, this batch of 1999 students, who cancelled the distribution system, faced the problem of starting their own businesses just after graduation.
The news that Lu Buxuan high-speed rail sells pork caught the attention of Xi government. The local government thought it was a waste of talents, so it invited Lu Buxuan to do paperwork in the Xi Archives.
Therefore, in 2004, Lu Buxuan worked as a civil servant in the archives. He used his spare time to look up information in the archives, all of which were related to pork. And through a year of in-depth research, in 2005, Lu Buxuan wrote a masterpiece "The Butcher See the World".
The butcher saw the world, not only the knowledge of pork, but also Lu Buxuan's outlook on life and the sadness of starting a business. As soon as the book was listed, it received rave reviews. Lu Buxuan also made tens of millions of dollars through this book. With the birth of The Butcher See the World, Lu Buxuan also attracted the attention of a big boss. Like him, this great man is high flyers of Peking University and pork industry. This man is Bobby Chen who sells pork in Guangzhou.
After reading The Butcher See the World, Bobby Chen thinks that they will be like-minded partners and will appreciate each other. When Bobby Chen started selling pork, he wanted to make it the best. He wants to build a pork brand and become the first in the country.
With such ambition, Bobby Chen began to invite Lu Buxuan to Guangzhou to tell Lu Buxuan his grand plan. At first, Lu Buxuan thought Bobby Chen's grand plan was unreliable, but he thought it was impossible. But Bobby Chen has perseverance. At the insistence of Bobby Chen, Lu Buxuan finally came to Guangzhou in March 2008.
After Bobby Chen showed Lu Buxuan his slaughterhouse, Lu Buxuan opened his eyes and felt that Bobby Chen and he were one person, and they hit it off and embarked on the road of cooperation. Together, they founded the "Butcher School", which taught specialized knowledge about pork and trained a group of pork breeding talents.
Shortly after the cooperation, Lu Buxuan published another masterpiece, Pork Marketing. Lu Buxuan devotes itself to pork research, while Bobby Chen expands pork sales. Under their painstaking efforts, the pork in the slaughterhouse is of good quality and high nutrition, which is liked by many people.
In 20 10, the pork brand business in Bobby Chen was booming. With the influence of the brand, he earned hundreds of millions. His partner Lu Buxuan has become a billionaire. However, although Lu Buxuan made a lot of money, he didn't live happily. 20 13, Lu Buxuan's depression was finally relieved.
After Lu Kexuan and Bobby Chen joined forces, their business grew bigger and bigger, which attracted the attention of their alma mater. At this time, a new batch of Peking University graduates are about to enter the society. Taking this opportunity, Peking University invited Lu Buxuan to return to his alma mater to teach some experiences to his younger brothers and sisters.
Lu Buxuan was very upset when he received the invitation. I'm afraid I'm a pork seller and I can't get along with students. But it is glorious to return to my alma mater. Despite many worries, the teachers did not give up on themselves, and Lu Buxuan once again set foot on the land of Peking University.
When he stepped into the gate of his alma mater, Lu Buxuan had mixed feelings, a full face of shame, and felt uncomfortable. This listener will have a decent job in the future, but he is a pork seller.
By contrast, when Lu Buxuan came to power, he blushed with embarrassment. Under the gaze of many schoolmates and teachers, he sobbed and said, "I lost face and blackened my alma mater." I am a negative textbook. "
This sentence surprised many people, but in the eyes of Xu Zhihong, the former president of Peking University, all students are the same. He believes: "Peking University students can be presidents, scientists or sell pork."
Encouraged, Lu Buxuan adjusted his mood and started his entrepreneurship lecture. In the whole speech, Lu Buxuan expressed an important point: "If you can't start your own business, you might as well work in a traditional industry and accumulate experience, such as selling pork! Do you want to do something, or go to a big city? Small cities are closed and protected, and it is easy to fall into a quagmire. "
On their trip to Beijing, Lu Buxuan and Bobby Chen set their sights on this fat piece of Beijing. They inspected the market in Beijing. At the end of 20 13, they established a brand in Beijing and opened nearly 20 stores a month. In order to show the sincerity of opening a shop in Beijing, the two bosses also personally operated and performed boneless stunts. The customers present saw it and said yes again and again. Lu Buxuan went to his alma mater to relieve his depression. Because of his achievements, he will never feel inferior because he sells pork again. So he donated 900 million yuan to Peking University, thanking his alma mater.
Lu Buxuan's employment is full of twists and turns, and the whole entrepreneurial history is ups and downs, but we can also see that even though he has now earned over 100 million yuan a year, he has been in a state of confusion, loss and despair, and sometimes he has no choice. But he is lucky to have a supportive family and a wife to accompany him, but what we can't ignore is his own perseverance.
As the saying goes, every line is the best and you love every line. Only when a person has enough patience can he truly strive for perfection. Therefore, no matter which industry you work hard in, as long as you have patience, there will always be a world of your own.