Hunan is a big province of cultural and creative industries, and Hunan plays an important role in the whole country in television, publishing and performance. Hunan Communication College is known as the cradle of cultivating TV Xiang Army.

Knowledge changes fate, and creativity lights up life. Hunan Mass Media College —— The major of cultural creativity and planning mainly trains creative, passionate, talented and cultivated creative talents for cultural creative companies, advertising companies, planning companies, film and television brokerage companies, TV stations and new media institutions. Main courses: creative writing, creative thinking, large-scale event planning and operation, media planning, advertising planning and copywriting, practical copywriting, film and television project operation, film and television star brokerage, graphic image processing, video editing and production, etc. This major mainly trains high-end skilled talents with broad international vision, profound Chinese and foreign cultural knowledge, good innovative thinking, flexible refining and integration of various cultural factors, and applied to various related work in creative, planning, design, marketing and other cultural and creative industries.