Before the in-depth interview, the tools prepared by college students mainly include interview outline, recording tools and audio and video recording tools.

The interview outline is the task outline drafted by the reporter before the interview, which covers the purpose of the interview, the operation of the interview process and the possible situation; Play an auxiliary role in the reporter's interview task. Recording tools generally include cameras, recording pens, interview books and pens. In addition, there are oral, oral, photographic, audio, video and other different forms.

In-depth interview is a long one-on-one conversation between professional interviewers and interviewees (usually 30 minutes to 1 hour). Usually in the home of the respondent or the place where the interview is concentrated. It is usually used to understand how individuals make purchase decisions, how products or services are used, and the mood and personal inclination of consumers in Tong Yuan.

Matters needing attention in in-depth interview:

1. In-depth interviewers should not only be very familiar with the interview outline and questionnaire, but also have a full understanding of the professional knowledge, industry background, even enterprise status and competition involved in the project, and sometimes even need to have a targeted understanding of some personal situations of the interviewee. The content of the conversation can be adjusted according to the specific situation.

2. Control time and correct digression. In-depth interviews encourage free play, but sometimes they are digression. Pay attention to control time and find that the interviewee needs timely guidance when digression occurs.

3. During the interview, we should create a relaxed, pleasant and friendly atmosphere, so that the interviewee can feel at ease and speak freely, and design a good way to ask questions about some sensitive and difficult topics.