Main courses: management, operational research, economics, statistics, accounting, financial management, strategic management, human resource management, marketing, management system engineering, production and operation management, quality management, technical economics, supply chain and logistics management, management information system, international trade theory and practice, and public relations.
Employment orientation: Students' suitable professional management includes marketing, human resource management, financial management, import and export trade, production and operation management, technology management, logistics management, equipment management, etc. In enterprises, institutions and government administrative departments.
This major aims at training famous brands in Guangdong Province: for all kinds of industrial and commercial enterprises, it aims to cultivate applied senior professionals with theoretical knowledge and practical ability in marketing, economy, management and law, who can comprehensively apply marketing theory, management theory, economy and law and engage in marketing decision-making, marketing planning, marketing practice and management of enterprises, institutions and various organizations.
Main courses: marketing, management, economics, statistics, economic law, operational research, accounting, financial management, commodity marketing, market research and prediction, advertising, service marketing, international marketing, consumer behavior, public relations, marketing principles and skills, corporate image planning and design, negotiation principles and skills, e-commerce, brand management, etc.
Employment orientation: Suitable for engaging in marketing, import and export business, market research, market planning, product promotion and operation management in various industrial and commercial enterprises, government economic management departments and other institutions. Training objectives: for all kinds of industrial and commercial enterprises, government administrative departments and other organizations, to train applied senior professionals who have the theories and knowledge of management, organizational behavior, economics and human resource management, master modern human resource management theories and skills, have good language and writing expression, interpersonal communication, organizational coordination and analysis to solve human resource management problems, are familiar with relevant policies and regulations on human resource management, and can engage in human resource management in all kinds of enterprises, institutions, government administrative departments and other organizations.
Main courses: management, operational research, economics, statistics, accounting, economic law, social psychology, organizational behavior, labor economics, labor law and policy, management communication, cross-cultural human resource management, personnel evaluation theory and method, job analysis and organizational design, career design and management, performance and salary management, human resource management consulting, etc.
Employment orientation: It is suitable to engage in human resource management in various enterprises and institutions such as industry and commerce, trade and finance, and government departments at all levels, and can also engage in management consulting work in relevant units. Training objectives: The major of information management and information system in our school is a famous brand major in Guangdong Province. This major trains applied senior professionals with modern management theory knowledge, computer theory knowledge and application skills, information system analysis and design technology, information management theory and methods, etc. Personnel who can comprehensively apply modern management theory and theoretical knowledge of computer science, engage in information system planning, analysis, design, implementation, application and management, or are good at modern management under information system environment.
Main courses: management, operational research, computer science, information management, information economics, software project management, enterprise resource planning, programming, management information system, computer network, data structure, database principle and application, information analysis and data mining, data warehouse and decision support system, supply chain management, customer relationship management, production and operation management, etc.
Employment orientation: I can engage in information management business or information system planning, design, implementation, application, information analysis and decision-making in various enterprises, institutions and government departments, and I can also engage in professional management in various enterprises, institutions and government departments under the computer network environment.
This major aims at cultivating famous brands in Guangdong Province: cultivating knowledge of modern business, management, economy, computer and network technology, mastering modern e-commerce theory and technology, including e-commerce system development and construction, e-commerce logistics management, e-commerce theory and method, e-commerce system planning, analysis, design, implementation and operation, and comprehensively applying modern marketing theory knowledge and computer network system technology to engage in e-commerce activities and operation management under the computer network environment.
Main courses: operational research, management, economics, marketing, network marketing, international trade practice, e-commerce management, computer network, enterprise resource planning, management information system, e-commerce system construction and management, e-commerce security, customer relationship management, public relations, supply chain management, e-commerce logistics.
Employment direction: I can engage in e-commerce system planning and design, e-commerce system construction, maintenance management, e-commerce planning and operation management in various industrial and commercial enterprises and relevant government administrative departments; Can also be engaged in enterprise market research, market planning, market promotion, market operation and other modern enterprise management work under the computer network platform environment. Training objective: to cultivate practical senior professionals who have theoretical knowledge of modern management, economics and resource science, master theoretical knowledge and skills of land resource management, have basic skills of land investigation, mapping and computer application, can engage in land investigation and evaluation, land use planning, cadastral management, real estate appraisal and real estate development, operation, investment planning and management, and work in land, urban construction, planning, real estate industry, finance, taxation, insurance departments and related fields.
Main courses: management, economics, operational research, land mapping, land planning, land resources, real estate property registration management, land information system, real estate laws and regulations, urban planning principles, real estate valuation, real estate budget, real estate development and management, real estate investment analysis, real estate market and finance.
Employment direction: I can work in land management departments, real estate management departments, real estate development, real estate intermediary companies, real estate and real estate appraisal companies at all levels of government, and engage in business consulting and scientific research in relevant units. Training objectives: This major cultivates basic knowledge of management, economics and sociology, grasps modern tourism management theories and methods and related policies and regulations, is familiar with domestic and international history, society, humanities and geography knowledge, and has skills in regional tourism project planning, design and implementation, tourism enterprise organization and management, and tourism enterprise operation and management. Application-oriented high-quality talents who can engage in planning, management and operation in government tourism management departments, tourist resorts, travel agencies, hotels and other tourism enterprises and institutions.
Main courses: management, economics, statistics, tourism resources, tourism culture, tourism geography, tourism planning, tourism marketing, geographic information system, tour guide theory and practice, landscape planning and design, hotel management, tourism enterprise management, tourism administration, scenic spot management, travel agency management, tourism English, etc.
Employment direction: I can engage in tourism planning and management and related business in scenic spots, hotels, travel agencies and other tourism enterprises and institutions, as well as government tourism management departments. Training objective: To cultivate applied senior professionals who have the theoretical knowledge and computer application ability of modern management, economics and logistics management, can comprehensively apply the theoretical knowledge and technology of logistics, management and information system technology, analyze and solve practical problems of logistics system and its management, and can engage in logistics system planning and operation management and logistics enterprise management in various enterprises, institutions and relevant government administrative departments.
Main courses: operational research, management, economics, database principle and application, computer network technology, marketing, production and operation management, financial management, modern logistics management, supply chain management, logistics system analysis and planning, warehousing and transportation management, distribution and distribution center planning and management, international logistics management, and third-party logistics theory and practice.
Employment direction: suitable for all kinds of industrial and commercial enterprises and logistics companies to engage in logistics system planning, logistics business management, supply chain planning and management; Can also be engaged in the planning and management of modern social logistics system in relevant government departments, including: urban or regional logistics infrastructure planning, logistics development policy planning, etc. Training objective: to cultivate applied senior management talents with all-round moral, intellectual and physical development, solid knowledge of modern management science and engineering theory, advanced management techniques and means, comprehensive application of computer technology, systems engineering methods and modern management theories and methods, analysis, decision-making, optimization and organization of the implementation of various management systems in industrial and commercial enterprises, government departments and institutions.
Main courses: advanced mathematics, operational research, statistics, system engineering, game theory, decision theory and method, forecasting method and technology, modeling and simulation of management system, computer network technology, management information system, enterprise resource planning (ERP), production and operation management, supply chain and modern logistics management, financial engineering and project management.
Employment orientation: suitable for management system analysis and decision-making, management system planning and design, management system maintenance and optimization, management system business management in various industrial and commercial enterprises or government functional departments at all levels, and also for management research, consulting, education and training in relevant institutions. Training objective: To cultivate applied senior professionals who master modern accounting theories and methods, are familiar with financial laws and regulations, have theoretical knowledge and application ability in accounting, financial management, auditing and taxation, have the ability of accounting information processing and analysis, and can engage in practical business and management in accounting, finance, auditing, taxation and finance.
Main courses: basic accounting, financial accounting, cost accounting, management accounting, financial management, auditing, computerized accounting, advanced financial accounting, budget accounting, bank accounting, accounting system design, western financial accounting, management, economics, management information system, statistics, economic law, finance, securities investment, asset evaluation, etc.
Employment orientation: I can engage in accounting, auditing and financial management in various enterprises and institutions, accounting firms and government departments, or engage in consulting and scientific research in accounting, auditing and financial management in relevant units. Training objective: To cultivate applied senior professionals who master modern financial management theories, methods and skills, have knowledge and ability in financial management, accounting, finance, management and economy, have the ability of financial planning and financial analysis, have strong adaptability to the complicated and changeable financial management environment, and can engage in practical work such as finance, accounting and financial management.
Main courses: financial management, management, economics, statistics, financial analysis and diagnosis, accounting, accounting software application, management information system, international financial management, enterprise group financial management, economic law, tax planning, investment project evaluation, investment science, financial market, etc.
Employment orientation: I can work in finance, accounting and financial management in various enterprises and institutions, financial and securities industries and government departments, and I can also work in education, training and consulting in related units.