Contemporary college students will be the pillars of China's modernization in the future. Doing a good job in college students' consumption education is of great significance for advocating civilized consumption mode and building a harmonious consumption environment and a harmonious society. Nowadays, some college students have little social experience and are eager for economic self-reliance, which often becomes the object of consumer infringement. Many college students' consumption forms are unhealthy, they don't know how to use the law, and they are often helpless when their rights and interests are violated. Therefore, the popularization of consumer legal knowledge and the cultivation of rights awareness are also an important lesson for contemporary college students, which is very important.

2. Studying Consumer Rights Day can enhance students' awareness of rights protection, increase their knowledge of rights protection, make college students in the new era pay attention to their own and social rights and interests, and enhance their sense of citizenship and ownership. On the basis of the whole school's perceptual knowledge on Consumer Rights Day, through relevant activities, let students rationally understand rights and interests and establish the consciousness of safeguarding their own, others and social rights and interests. With the coming of International Consumer Rights Protection Day, various activities have been held all over the country to raise consumers' awareness of rights protection and protect consumers' rights and interests. As the pillars of the motherland, contemporary college students are the future builders and successors of the motherland, so it is particularly important to do a good job in consumer rights education for college students.