1.CI planning &; Design ","Eleventh Five-Year National Textbook "(attached 1 teaching CD), Zhengzhou University Press, 2010;

2. Associate Editor of Advertising Culture, Zhengzhou University Press, 2009;

3. Graphic Creativity, Zhengzhou University Press, 2009;

4. Radio and TV Advertisement (attached with 1 teaching CD), Zhengzhou University Press, 2007;

5. Advertising Creativity, Zhengzhou University Press, 2007;

6. TV Media Advertisement (with 3 CDs attached), published by Fiona Fang Publishing House, 2005;

7. Hundred Poems of Tang Poetry and Song Poetry (attached with 10 CD), edited by China Radio & Audio Publishing House, 2002;

8. Listen to standard Mandarin &; Oral Audio Textbook (with 2 tapes), edited by China Radio and Audio Publishing House, 2000;

9. Brainstorming by Advertising Masters, edited by Distance Publishing House, 2000.

Academic paper

1. electronic paper book: functional analysis and market prospect, China reporter No.436, national news core periodical, double-effect news periodical, 2010.3;

2. Rule and order, brand and tradition —— Cold thinking on the hot marketing of Mid-Autumn moon cake market, China Business News, September 22, 2009;

3. Viewing the digital evolution of print media from electronic magazines, Media,No. 1 15, Chinese Core Journals, 2008+05438+0;

4. The Influence and Support of Technical Aesthetics on CI, Journal of Northeast Normal University, Philosophy and Social Sciences Edition, the national Chinese core journal, China Humanities and Social Sciences Core Journal, July 2008;

5. My opinion on Guangdong Telecom's shielding of Yi Tuo N incident, News Knowledge, National News Core Journal, No.286, April 2008;

6. Early warning and prevention of network communication from the perspective of "pornographic photos", News World, No.201issue, March 2008;

7. Gathering media: a new platform for public opinion expression, reporter, National News Core Journal, No.301,March 2008;

8. Humanization: the Weight of Advertising Game under the New Media Pattern, Modern Advertising, China News Communication Core Journal,No. 149, 2007.438+02;

9. "American TV plays seize the beach in China", "News lovers and national news core journals", No.292, August 2007;

10. Research on interactive game of interactive TV advertisements, news lovers, National News Core Journal, No.278, 2007.438+0;

1 1. Olympic venues under construction have unlimited outdoor value, advertiser, 2007.438+0;

12. comparative study on the format of online journals, research on China sci-tech journals, China sci-tech core journals/information and knowledge dissemination core journals, 17, No.6, 2006+0438+0;

13. leap forward: a preliminary study on "desire CRM" of small and medium-sized enterprises, China science and technology information 3 15, 2006+0438+0.6438+05;

14. innovative TV advertising teaching, news lovers, national news core journal, No.273, 2006+0438+0;

15. Six new ways to tap potential customers through the Internet, Sales and Marketing of China Business, Chinese Core Journal, No.239, 2006+05438+0;

16. master plan for drafting TV advertising language theme, news lovers, national news core journal, No.271,2006.4438+00;

17. Digital Broadcasting: An Auditory Feast under Construction, Humanities and Academic Research (2006), Jilin People's Publishing House, 2006;

18. Wonderful work in internal publications-impression and wide-angle publishing, No.4 news core journal 1 17, September 2006;

19. I like watching TV series, new movie drama, No.3, 2006, No.0/30, September 25, 2006;

20. SMEs: Who will spend on renting CRM online? China Civil Aviation News, September 2006.11;

2 1. Interactive TV advertising needs to be studied urgently, News Knowledge, National News Core Journal, No.266, August 2006;

22. "Who is more suitable for you? -CRM comparison of online leasing for SMEs, China Science and Technology Information, No.308, August 20061;

23. Precision marketing of online media, Science and Technology Economic Market, No.07, July 2006;

24. "Strengthening memory with less wins more-decoding domestic real estate advertising language comprehensively", China Industrial and Commercial News on July 4, 2006; China Industrial and Commercial News, July 200611;

25.《PDF VS Flash reader: which online magazine is the best? ","China Advertising "and" Core Journal of News Communication of the Ministry of Education ",June 2006;

26. Viewing the phenomenon of radio star host from FM 103.9, reporter, National News Core Journal, No.279, May 2006;

27. Exploring the Laws of Advertising Language Effectiveness, China Advertising, the core journal of news communication of the Ministry of Education, April 2005;

……

Take charge of this project

1. Research on Humanization of Modern Print Advertising Design, 2005 "Moderator" of Humanities and Social Sciences Research Project, 2007;

2.CI planning &; Design, 2003, "Moderator" of the network course construction project of colleges and universities in Henan Province, 2006.