Business plan is an all-round business plan, the main purpose of which is to submit it to investors, so that they can judge the enterprise or project, so that the enterprise can obtain financing. It is used to describe the internal and external environmental conditions and elements related to the proposed enterprise, provide an indicator diagram for business development and measure business progress. Usually, a business plan is a combination of marketing, finance, production, human resources and other functional plans.

I. Overview of Hot Pot Restaurant

1. Our restaurant belongs to the catering service industry, and its name is buffet hotpot restaurant, which is a joint venture. Main products: dogs, sheep, chickens, ducks, fish and other hot pots; The food in the auxiliary camp includes: seafood, braised pork, stewed vegetables and so on.

2. The buffet hotpot restaurant is located in Huaning Road Commercial Pedestrian Street. At the beginning, it was a mid-range hot pot restaurant, which will gradually develop into a brand chain store in the future.

The owner of urban fast food restaurant is three partners, a chef and a waiter, all of whom have three years of catering experience. With our wisdom, talent and dedication to the cause, they will definitely lead the way in this industry.

Our store needs about 80,000 yuan of venture capital, of which more than 20,000 yuan has been raised, and the remaining 60,000 yuan is borrowed from the bank.

Second, the business objectives

1. Because it is located in the commercial street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in Huaning Road Commercial Pedestrian Street and recover the cost within 1 year.

2. Our store will set up two branches in two years, and gradually develop into a hot pot chain store with strong economic strength and certain market share, and break through a world among many hot pot brands and become a well-known brand in the catering industry.

Third, the market analysis

1. Customer source: The target customers of the self-help hot pot restaurant are ordinary consumers who go to Huaning Road Commercial Pedestrian Street for shopping and entertainment, accounting for about 50%; Hotels and guesthouses nearby; Entertainment places; Store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors:

There are four competitors near the buffet hotpot restaurant, two of which have facades and the other two have stalls. The operating life of these four stores is about 1 year. The first two restaurants are more expensive and have few customers. The other two food stalls have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the existing disadvantages of these four restaurants and launched? Good quality and low price; Service first? And other marketing strategies, and strive to occupy a place in the fierce market competition.

Fourth, business plan.

1. Hot pot restaurant is mainly for the public, so the price of vegetables is not too high, which is low.

2. Considering the shortage of time and personnel; Our temporary business hours are mainly in the evening.

3. During the opening period, our store implements preferential activities; Send discount cards to customers who visit our store again; Our store will have a discount.

Be ready to develop new products at any time to adapt to the changes and demands of the market. For example, this year's goals are: Build your own brand; Launch the main hot pot? .

5. Business hours: 4 pm to 2 pm.

6. For the above plans, we will work together and do our part. We will help each other in health, service, price and nutrition, and strive for more customers.

Verb (abbreviation of verb) personnel plan

1. How many full-time employees (including chefs) and how many temporary employees (including chefs) our store initially plans to recruit at the beginning of its opening are as follows:

1) Those who want to join the catering industry by recruiting local hukou through the labor market, have certain work experience and good' professional ethics', and are between the ages of 20 and 30.

Applicants come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.

2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).

2. In order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training, the specific contents are as follows:

1) Make a training plan, determine the training purpose and make an evaluation method.

2) Implement the training plan and learn labor discipline and various rules and regulations.

3) Those who fail to pass the examination will be suspended from study, and 20% of their salary will be deducted until they are qualified. Failing the exam three times, all the wages and benefits of the month will be deducted.

Intransitive verb sales plan

1. Conduct a series of publicity work before opening to introduce our store to consumers? Good quality and low price, service first? Sales strategy, and will issue questionnaires to improve our products and services according to the needs of consumers.

2. Introduce membership system, season card and monthly card to attract more customers.

Seven. financial plan

All the accounts in our store should be recorded in time, and the money for expenditure and income should be recorded or recorded before use. The bookkeeping method is double entry bookkeeping, which is scientifically managed to avoid accounting confusion. Daily income should be counted in time, and all menus of ordering and receipt must be made in duplicate for checking and recording. All items in the store are fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank; If the monthly income is higher than planned, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If the hotel's property is found to have been destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.

Our fixed assets are () ten thousand yuan.

Desk and chair () cover

Business area () square meters

Refrigerator (table)

Some stoves

2) What is the daily working capital?

(Mainly used for emergency and temporary procurement)

3) For the accounts, there should be a daily account, a monthly account, a quarterly account and a year-end general ledger, so that the profit and loss of the enterprise can be clearly seen on the books and avoid the blindness of management.

Note: As it has just started business, we should be cautious in all kinds of expenses, but we should ensure the quality of meat and vegetables and keep the price as low as possible.

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