In the course of nearly eight months' activities, the Academy Award of China University Student Advertising Art Festival actively promoted and deepened brand communication, and promoted the popularity and mention rate of the Academy Award brand and many propositional enterprise products among students through infiltration extension services such as event marketing, offline publicity and news public relations. At the same time, it increased the news exposure and public influence of the event brand and corporate image, and strived to realize the successful superposition mode of "brand+brand".

The Academy Award of China University Student Advertising Art Festival consists of several major activities, such as launching ceremony, lecture tour in colleges and universities, work selection and award ceremony. Every activity is unique, and it is a string of beads. The isomorphism of * * * has become a series of students' creative and practical activities centered on the Academy Award. The activities lasting for several months will set off a wave after wave of frenzy in colleges and universities across the country, so that students can feel endless advertising charm!